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Archive for March, 2014

eMarketer: Instagram Usage in the US Surges 35% in 2013, Rivals Twitter on Smartphones

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User counts among millennials and Gen Xers are nearly equal on both sites

NEW YORK, NY (March 27, 2014) — Just how many people in the US use Instagram, the photo- and video-sharing service Facebook acquired in 2012? According to new figures from eMarketer, Instagram has ramped up rapidly and is already maturing in the US, reaching regular usage levels similar to Twitter’s, particularly on smartphones and among millennials and Gen Xers.

Nearly 35 million people in the US accessed Instagram at least once each month as of the end of 2013, according to eMarketer’s latest forecast, representing double-digit growth over 2012. By the end of this year, eMarketer estimates that almost 25% of US smartphone users will snap a photo, slap on a filter and share their creations with their friends on Instagram on a monthly basis (or, at least, to sign in and check out what their friends are posting).

Read the full press release for eMarketer’s latest figures on US Instagram users.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on March 27, 2014.    

Global Mobile Ad Market Soars 105% in 2013, Driven by Facebook and Google

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Mobile ad spending on pace to reach $31.45 billion this year

NEW YORK, NY (March 19, 2014) — Last year, global mobile ad spending increased 105.0% to total $17.96 billion, up from $8.76 billion in 2012, according to new figures from eMarketer. In 2014, mobile advertising is on pace to rise another 75.1% to $31.45 billion, when mobile will account for nearly one-quarter of total digital ad spending worldwide.

Facebook and Google represented the majority of mobile ad market growth worldwide last year. Combined, the two companies saw an increase of $6.92 billion in net mobile ad revenues in 2013. These internet giants are consolidating their places at the top of the market, accounting for more than two-thirds of worldwide mobile ad spending in 2013–a figure that will increase slightly in 2014, according to eMarketer.

Read the full press release for eMarketer’s latest figures on worldwide mobile ad spending.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on March 19, 2014.    

eMarketer: Digital Set to Surpass TV in Time Spent with Media in the UK

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Mobile fuels the rise in digital time spent

LONDON, UK (March 18, 2014)—This year, for the first time ever, the amount of time UK consumers spend with digital media (desktops, laptops, tablets and mobile phones) will surpass the amount of time spent viewing television, according to eMarketer’s estimates of media consumption among UK adults. The growth of mobile is key to this shift, as it continues to drive both digital and overall growth of time spent with all media. In contrast, time spent on desktops and laptops is plateauing.

Read the full press release for eMarketer’s latest figures on UK Time Spent with Media.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
PR Director
+44-7513-302-482
dduffy@emarketer.com

Posted on March 18, 2014.    

eMarketer: Desktop Search to Decline $1.4 Billion as Google Users Shift to Mobile

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Overall desktop ad spending set to decline in 2014 while mobile grows 83.0%

NEW YORK, NY (March 13, 2014)—Desktop search in the US is poised for a significant decline this year as paid clicks on Google shift toward mobile devices, according to new figures from eMarketer.

US mobile search ad spending grew 120.8% in 2013, contributing to an overall gain of 122.0% for all mobile ads. Meanwhile, overall desktop ad spending increased just 2.3% last year, according to eMarketer.

Read the full press release for eMarketer’s latest figures on US ad spending.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on March 14, 2014.    

eMarketer: AOL Rebounds as Programmatic, Video Push Double-Digit Growth

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Premium ad formats help reverse downward trend

NEW YORK, NY (March 11, 2014)—After years of stymied growth, programmatic and video advertising have helped AOL reposition itself in the US digital display advertising market, according to new figures from eMarketer.

This year, eMarketer predicts AOL will see its first double-digit US ad growth since the recession started, driven by accelerating display ad growth rates. AOL’s net US digital display ad revenues will increase 15.5% this year and will maintain double-digit growth in both 2015 and 2016.

Read the full press release for eMarketer’s latest figures on AOL and digital video advertising.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on March 11, 2014.    

eMarketer: Mobile to Surpass Newspapers for UK Ad Spending

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Mobile continues to drive digital ad growth in the UK

LONDON, UK (March 10, 2014)—Mobile ad spending in the UK continues to show significant growth and is expected to rise 90.0% this year to nearly £2.26 billion ($3.53 billion), up from about £1.19 billion ($1.86 billion) in 2013, according to eMarketer’s latest UK ad spending estimates. By 2018, eMarketer expects mobile to claim more than one-third of total paid media spending in the UK.

Read the full press release for eMarketer’s latest figures on UK digital ad spending.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on March 10, 2014.