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Archive for February, 2014

eMarketer: US Twitter Base Begins to Mature

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Growth extends beyond a young user base

NEW YORK, NY (February 27, 2014)—Changing growth patterns point to a changing future for Twitter. In the US, the site has passed the early-adoption mark and is settling into a pattern of more mature growth across demographic groups. By 2016, more than 25% of internet users 12 to 44 will use Twitter at least once a month, according to new figures from eMarketer.

Read the full press release on US Twitter users and their influence on advertising.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on February 28, 2014.    

eMarketer: More than One-Fifth of UK Consumers Use Twitter

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UK Twitter usage will see double-digit growth this year

LONDON, UK (February 20, 2014)—According to new estimates from eMarketer, Twitter’s UK audience will shoot from three in 10 social network users in 2012 to nearly half by 2018. Across the country’s total population, more than one-fifth of consumers will use Twitter this year, along with over one-quarter of internet users.

Read the full press release for eMarketer’s latest figures on UK Twitter users.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
PR Director
+44-7513-302-482
dduffy@emarketer.com

Posted on February 20, 2014.    

eMarketer: Global B2C Ecommerce Sales to Hit $1.5 Trillion Driven by Growth in Emerging Markets

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Asia-Pacific leapfrogs North America to become world’s largest regional ecommerce market

NEW YORK, NY (February 3, 2014)—According to eMarketer’s latest forecasts, worldwide business-to-consumer (B2C) ecommerce sales will increase by 20.1% this year to reach $1.500 trillion. Growth will come primarily from the rapidly expanding online and mobile user bases in emerging markets, increases in mcommerce sales, advancing shipping and payment options, and the push into new international markets by major brands.

Read the full press release on global B2C ecommerce.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on February 3, 2014.