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Archive for December, 2013

eMarketer: Mobile Growth Pushes Facebook to Become No. 2 US Ad Seller

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Mobile now accounts for more than 22% of all US digital ad spending, compared with less than 3% in 2010

NEW YORK, NY (December 19, 2013)—US mobile ad spending is expected to near $9.6 billion in 2013 and account for a whopping 22.5% of all digital ad investments, according to new figures from eMarketer.

The channel’s incredible growth—considering mobile represented just 11.9% of digital ad spending in 2012 and less than 3% of digital budgets in 2010—comes largely as consumers shift time spent from desktop to mobile devices, which has caused a significant redistribution of revenues for some of the world’s largest ad platforms. Facebook and Google are both major drivers and recipients of this growing market, domestically and internationally.

Read the full press release on Facebook’s mobile growth.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on December 19, 2013.    

eMarketer: UK Mobile Ad Spending to Pass the £1 Billion Mark This Year

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Twitter to earn £43.6 million in UK ad revenues in 2013, according to eMarketer’s first forecast

LONDON, UK (December 19, 2013)—Advertisers in the UK will devote more than £1 billion to mobile this year, eMarketer estimates. That’s up 126% from mobile ad spending in 2012, and eMarketer expects ad spending on the channel to nearly double again in 2014 to £2.26 billion.

Read the full press release on UK Digital Ad Spend.

For more information:

Clark Fredricksen
Corporate Spokesperson
Vice President
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on December 19, 2013.    

eMarketer: Most Digital Ad Growth Now Goes to Mobile as Desktop Growth Falters

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Video, sponsorship spending only bright spots for desktop growth

NEW YORK, NY (December 16, 2013)—Mobile advertising continues to grow faster than expected, largely at the expense of desktop ad spending, which is flattening or declining more rapidly than previous predicted, according to new figures from eMarketer.

eMarketer now expects US mobile advertising spending to reach $9.60 billion by the end of this year, up 120.0% from $4.36 billion from 2012. Spending on ads served to desktops and laptops is expected to grow just 1.69% to $32.98, down from 6.60% growth last year. Overall, US digital ad spending, including paid media spending on ads appearing on all digital devices, will increase 15.72% this year to $42.58 billion.

Read the full press release for more on US digital ad spending.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on December 16, 2013.    

eMarketer: Tablets to Account for Over 10% of UK Retail Ecommerce Sales

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Majority of mcommerce sales will happen on tablets

LONDON, UK (Auguest 28, 2013)—UK retail sales of goods and services via mobile devices are expected to more than double this year to £8.17 billion ($12.97 billion), accounting for 18% of total UK retail ecommerce sales, according to new figures from eMarketer

Read the full press release on UK Retail Ecommerce Sales.

For more information:

Clark Fredricksen
Corporate Spokesperson
Vice President
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on December 2, 2013.