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Archive for July, 2013

iMedia Brand Summit – September 8-11, 2013

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September 8 – 11, 2013 – Coronado, CA

eMarketer is proud to be the Official Research Partner of the iMedia Brand Summit 2013.

 

About iMedia Brand Summit 2013

Consumers are confronted daily with thousands of brand names and stories in an endless sea of media fragmentation, social platforms and consumer technology. This iMedia Summit is about crafting your brand story in a way that connects and resonates on many levels to stand out above the rest. Advances in digital media and creative scalability have afforded brands the opportunity and necessity to create more meaningful brand experiences through multi-screen storytelling. This flagship iMedia Brand Summit will help marketers create bold and innovative campaigns featuring traditional media channels and digital components working in concert to deliver homogeneous and immersive experiences.

  • Modern branding showcase: case studies from iconic brands
  • Partner management: getting the most out of your agencies and service providers
  • Content distribution: Understanding and leveraging the traditional and new delivery channels
  • Social media re-imagined: snacking, pinning, recording and friending
  • Best practices: social marketing and the role of enterprise vs. campaign tactics
  • Measurement: quantifying relevancy, consistency, quality and reach

 

For more information, please visit the iMedia Brand Summit website.

Posted on July 18, 2013.    

Digital Collective Back To School – September 11-13, 2013

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September 11 – 13, 2013 – New York, NY

eMarketer chairman Geoff Ramsey will be hosting The Digital Collective:Back To School.

 

About The Digital Collective: Back To School

The largest and most significant event of the year is the Digital Collective’s national gathering called Back to School. Members from all four regional Digital Collective groups will meet in New York City for two and a half days to tour some of the most innovative companies in the city, meet with executives, network and share best practices.

The Digital Collective was created to support the needs of senior digital marketers from the largest organizations in each of the California, Chicago, Dallas, Minneapolis and New York regions. The goal of the Digital Collective is to provide a regionally driven peer-to-peer exchange that facilitates best practices and fuels new and meaningful relationships among senior digital marketers.

Each member of The Digital Collective plays a vital role in the development of this national gathering. These marketing leaders create an agenda that addresses the most compelling opportunities and challenges that are relevant to both themselves and their peers.

 

For more information, please visit The Digital Collective: Back To School website.

Posted on July 18, 2013.    

ad:tech London – September 11-12, 2013

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September 11 – 12, 2013 – London, UK

eMarketer is proud to be the Official Research Partner of ad:tech London 2013.

 

About ad:tech London 2013

ad:tech London brings together the cream of the European digital marketing industry for 2 days of learning, sourcing, networking and discussion. Conference attendees will participate in top-level discussion on 2013’s hottest digital marketing issues, gain new strategic insights and secure access to a cross-section of global brand, agency and publishing players. The topic-specific summits enable you to get to the core of the issues that matter most to your business. You will leave with new ideas, contacts and an enhanced understanding of the action you need to take today to future-proof your business tomorrow.

 

For more information, please visit the ad:tech London website.

Posted on July 18, 2013.    

FT Future of Marketing Summit – September 12, 2013

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Posted on July 18, 2013.    

iMedia Entertainment Summit – September 17, 2013

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September 17, 2013 – Los Angeles, CA

eMarketer is proud to be the Official Research Partner of the iMedia Entertainment Summit 2013.

 

About iMedia Entertainment Summit 2013

Since 2005, iMedia has brought together the best and brightest marketing minds to explore the latest developments in the marketing of film, television, gaming and other entertainment properties in the digital realm. This one-day conference provides an in-depth, content-rich opportunity for senior level entertainment marketers and their agency partners to delve into how best to leverage the full spectrum of digital platforms to drive audience response, increase brand value and drive revenue. Join iMedia and a host of visionary entertainment marketers as we explore the following issues:

  • Earning consumer attention in an over-saturated, hyper-connected entertainment environment
  • Harnessing the power of “social TV” and the evolution of simultaneous media consumption
  • Transmedia storytelling and how to prepare for its future impact
  • Gamification and film
  • Finding your audience and the ultimate media mix

 

For more information, please visit the iMedia Entertainment Summit website.

Posted on July 18, 2013.    

Digital Collective Dallas – September 25, 2013

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September 25, 2013 – Dallas, TX

eMarketer chairman Geoff Ramsey will be hosting The Digital Collective: Dallas.

 

About The Digital Collective:Dallas

It is our privilege to announce that the 2013 Dallas Digital Collective will be held on September 25, 2013 at The Crescent Club.

The Digital Collective was created to support the needs of senior digital marketers from the largest organizations in our region. The goal of our leadership group is to provide a regionally driven peer-to-peer exchange that facilitates best practices and fuels new and meaningful relationships among digital marketers.

Each member of The Digital Collective plays a vital role in the development of our annual gathering. These marketing leaders create an agenda that addresses the most compelling opportunities and challenges that are relevant to them and their peers.

 

For more information, please visit The Digital Collective: Dallas website.

Posted on July 18, 2013.    

Shop.org Annual Summit – Sept 30-October 2, 2013

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September 30 – October 2, 2013 – Chicago, IL

eMarketer is proud to be the Official Media Partner of shop.org Annual Summit 2013.

 

About shop.org Annual Summit 2013

The Shop.org Annual Summit is a 2½ day event where digital and multichannel retailers build relationships, discuss what works, explore what ifs and plant the seeds for what’s next in retail.

In 2013, more than 4,400 digital and multichannel retail professionals and 200 exhibitors will gather in Chicago for the Summit. Our speakers, panelists and attendees are some of the brightest and most innovative players in the digital retail world.

If you have an “Add to Cart” button (and want more customers to click it) you should be there. Attend the Summit if you want to:

Bring new ideas back to your business.

You’ll find inspiration, insights and tactical tips across a variety of programs at the Summit.

  • Be inspired by our world-renowned keynote speakers and panelists
  • Learn the latest on hot topics like omnichannel, retail innovations, dynamic & strategic marketing, mobile, customer acquisition and conversion
  • Dive deeper into key areas with small group roundtable discussions
  • Fine-tune your site with free Doctor Is In: One-on-One Website Critiques
  • Discover how the latest technology and solutions are driving results in Exhibitor BIG !deas sessions on the EXPO floor
  • Strengthen your team’s fundamentals in our Digital Retail Boot Camp or Mobile Boot Camp

 

For more information, please visit the shop.org Annual Summit website.

Posted on July 18, 2013.    

iMedia Breakthrough Summit – October 20-23, 2013

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October 20 23, 2013 – Austin, TX

eMarketer is proud to be the Official Research Partner of the iMedia Breakthrough Summit 2013.

 

About iMedia Breakthrough Summit 2013

Get an exclusive future-forward look at the media and digital technologies driving today’s most innovative marketing efforts, and come away with crucial ways to stay on top of your competitors – and consumers’ minds. This iMedia Breakthrough Summit features a one-day pre-summit mobile deep dive and caters to senior brand marketers, agency leaders, chief innovators and media execs seeking innovative partners and ideas in their quest drive the industry forward. Rich networking and programming is dedicated to creating an elite, collaborative environment, addressing disruptive technology and ongoing barriers, discovering innovation and identifying partners at the helm of digital media and marketing.

This 2.5-day summit will cater to solution providers and senior marketing executives investing in and driving mobile marketing strategies. Rich networking and programming will feature:

  • Consumer insights: tech adoption, shopper marketing 3.0 and the era of the on-the-go consumer including the social:local phenomenon
  • Mobile advertising vs. app strategy: best practices and new media models
  • Brand spotlight: insights from mobile forward brands
  • Privacy, policy and platforms surrounding mobile
  • Back-end mobile management and campaign analysis

 

For more information, please visit the iMedia Breakthrough Summit website.

Posted on July 18, 2013.    

ad:tech New York – November 6-7, 2013

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November 6 – 7, 2013 – New York, NY

eMarketer is proud to be the Official Research Partner of ad:tech New York 2013.

 

About ad:tech New York 2013

ad:tech is the leading digital media event for 10,000+ marketing and technology professionals from all over the world – a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives.

At ad:tech New York, you can experience two action-packed days with keynotes, education led by digital marketing’s best and brightest, hundreds of leading-edge suppliers – from established players to the newest startups – nonstop networking and much, much more.

Prepare for a variety of educational formats:

  • Well-known keynotes keep the enthusiasm and motivation running throughout the event.
  • Panels and speakers lead classroom-style sessions covering what you need to know to stay competitive.
  • The Startup Spotlight series profiles startups with promising services and technologies for brands and marketers in the digital space who are vying for the coveted ad:tech Innovation Award.
  • Companies with new technologies showcase new products, services, research and strategies for more effective marketing through Tutorials, Sponsored Workshops and more.
Expect to meet old friends and make new ones all day, everyday at ad:tech. The Networking Pub Crawl gets you out on the expo floor to find new partners and solutions; and don’t forget all the parties going on around town – just a couple of ways to forge relationships while in New York.

There’s no shortage of things to do at ad:tech. But the earlier you make plans, the better the pricing and more time you have to map out a successful event.

 

For more information, please visit the ad:tech New York website.

Posted on July 18, 2013.    

eMarketer: UK Digital Travel Researchers Spend Big Online

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Three out of five web users book travel online

LONDON, UK (July 18, 2013)—Sales of travel products and services on digital devices are continuing to grow at double-digit rates in the UK, which is a fairly mature market for digital travel sales.

Read the full press release on UK Digital Travel Researchers.

For more information:

Clark Fredricksen
Corporate Spokesperson
Vice President
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on July 18, 2013.