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Archive for June, 2013

Infographic: How eMarketer Created Its US Mobile Advertising Forecast

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Given that eMarketer is cited often in the media about advertising spending, you might be curious: How does eMarketer create its forecasts? What’s the methodology? How do eMarketer’s estimates differ from those of other research groups, and why do major advertisers, media buyers and agencies rely on them?

The short answer is that eMarketer analyzes figures collected from many research sources to develop its forecasting models. This means that our clients are able to make decisions based on estimates that take into account all the available research perspectives and data sets about a topic, rather than place bets based on numbers that solely represent one analyst’s or research company’s opinion.

Here’s an example. Simply to create the eMarketer estimate for US mobile advertising spending in 2013, eMarketer collected and analyzed more than 400 data points from over a hundred research sources, building multiple models for companies, ad formats and overall market size. The infographic below illustrates this process more deeply.

eMarketer_FinalDraft Rev2_resize1

Posted on June 27, 2013.    

eMarketer: UK Mobile Ad Spending to Near £1 Billion This Year

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Mobile investments to rise by 90% in 2013

LONDON, UK (June 25, 2013)—Mobile advertising in the UK is expected to touch almost £1 billion ($1.6 billion) in 2013, up 90% from £526 million spent last year ($834.9 million), according to updated figures on advertising spending from eMarketer.

Read the full press release on UK Mobile Ad Spending

For more information:

Clark Fredricksen
Corporate Spokesperson
Vice President
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on June 25, 2013.    

eMarketer: Mcommerce Takes 15% of UK Retail Ecommerce Sales

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Ecommerce sales to account for more than 11% of £383.1 billion ($607.1 billion) UK retail market; mobile commerce sales alone expected to top £6.61 billion ($10.49 billion)

LONDON, UK (June 20, 2013)—Shopping on mobile devices is helping drive retail ecommerce sales in the UK to new heights and a larger percentage of retail sales overall, according to new figures from eMarketer.

Read the full press release on UK Retail Ecommerce Sales

For more information:

Clark Fredricksen
Corporate Spokesperson
Vice President
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on June 20, 2013.    

2013 ANA Digital & Social Media Conference

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ana

July 14 – 16 – Dana Point, CA

eMarketer Chairman  Geoff Ramsey will be  presenting  “EMARKETER: WHAT ALL THE RESEARCH SAYS, AND DOESN’T SAY, ABOUT DIGITAL” at this event.

 

About ANA Digital & Social Media Conference

The ANA Digital & Social Media Conference is a must-attend event for anyone who is trying to navigate their brands through this ever-changing media landscape. Digital media has become a part of consumer’s daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media, content marketing, and “big data” have especially exploded in the last few years. Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue.

 

About eMarketer Chairman Geoff Ramsey

Geoff Ramsey is one of the most exciting visionaries in digital marketing today. As the chairman of eMarketer, Geoff is not only on the cutting edge of research trends and best practices, but he offers a rich understanding and big-picture perspective of the digital landscape and its impact on marketing and media.

A highly regarded speaker, Geoff keynotes at major industry events around the globe, as well as at Fortune 100 corporations including Google, Yahoo! and Visa. He is frequently quoted in The Wall Street Journal, Forbes, BusinessWeek and Advertising Age.

In 2011, Geoff received the ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth. His book, Digital Impact: The Two Secrets to Online Marketing Success (Wiley, 2011), co-authored with Vipin Mayar, has earned critical praise from industry leaders.

Posted on June 18, 2013.    

Upstream Group Seller Forum

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seller-forum-logo

June 26 – 27 – New York, NY

eMarketer Chairman  Geoff Ramsey will be  presenting at this event.

 

About Upstream Group Seller Forum

The Seller Forum is for EVPs, SVPs, CROs and Vice Presidents who have national, North American or global responsibilities. During this one-day discussion program participants can compare notes with their peers on the key issues they face in running their businesses.

While there is never any discussion of pricing, the group finds plenty to talk about, including the state of behavioral targeting, approaches to managing the terms and conditions process, successful hiring strategies and much, much more.

There are three seller forums per year in New York City. Each seller Forum consists of a networking dinner on the evening prior to the all day forum.  The agenda for each forum is driven by our advisory board. Each forum is extremely interactive and allows you to develop a strong point-of-view on the key issues impacting our industry.

 

About eMarketer Chairman Geoff Ramsey

Geoff Ramsey is one of the most exciting visionaries in digital marketing today. As the chairman of eMarketer, Geoff is not only on the cutting edge of research trends and best practices, but he offers a rich understanding and big-picture perspective of the digital landscape and its impact on marketing and media.

A highly regarded speaker, Geoff keynotes at major industry events around the globe, as well as at Fortune 100 corporations including Google, Yahoo! and Visa. He is frequently quoted in The Wall Street Journal, Forbes, BusinessWeek and Advertising Age.

In 2011, Geoff received the ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth. His book, Digital Impact: The Two Secrets to Online Marketing Success (Wiley, 2011), co-authored with Vipin Mayar, has earned critical praise from industry leaders.

Posted on June 18, 2013.    

IMCA 2013 Annual Conference and Showcase Awards

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IMCA
June 23 – 26 –  Philadelphia, PA

eMarketer VP and Publisher  Crystal Gurin will be  presenting.

About IMCA 2013 Annual Conference and Showcase Awards

IMCA is a professional industry association whose collective membership represents the insurance and financial services industries throughout the U.S., Canada, Mexico and Bermuda. The organization represents over 120 companies, including the top five property casualty writers in the country.

 

 

Posted on June 18, 2013.    

Amazon Earned Over $600 Million in Ad Revenue Last Year

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Analysis of figures from many research sources suggests Amazon’s WW ad revenues will top $835 million this year

NEW YORK, NY (June 4, 2013)—Amazon has ramped up its advertising strategy in recent years, and the site is reaping the benefits. In figures from eMarketer’s new estimates on Amazon ad revenues—the first time eMarketer has ever forecast Amazon’s advertising revenues—the ecommerce giant took in nearly $610 million last year worldwide in net ad revenues.

Read the full press release on Amazon ad revenues.

For more information:

Clark Fredricksen
Corporate Spokesperson
Vice President
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on June 4, 2013.