Join us Monday, June 3, 2013  for a breakfast presentation by eMarketer’s Noah Elkin. To help you make sense of today’s most complex and fast-changing digital marketing, media and commerce trends, Mr. Elkin will paint a comprehensive portrait of the marketplace using data collected from hundreds of research sources.

By using eMarketer’s unique approach of analyzing many perspectives, Mr. Elkin will provide key insights that will help you develop a better, more nuanced understanding of important shifts in media fragmentation and consumer behavior, media buying, digital marketing and ecommerce.

He’ll look at how today’s multiscreen, multiplatform environment brings changes to your customers’ path to purchase and explore the implications this shift raises for your marketing efforts in 2013 and beyond.

Key Questions:

• In an age of increasing media fragmentation, how can marketers most effectively use a screens-based approach to connect with their audiences?
• How is the mobile-first imperative shifting the balance between owned, earned and paid media?
• What factors do marketers need to consider when approaching the revised path to purchase?

eMarketer events are by invite only. To attend an eMarketer event, contact your account manager directly or email Roger Marin

Join us Thursday, May 23, 2013  in London for a breakfast presentation by eMarketer’s UK analysts. To help you make sense of the complex and fast-moving digital trends affecting your target audiences, the team will paint a portrait of the changing UK consumer using data collected from hundreds of research sources.

Using eMarketer’s unique approach of analyzing many perspectives, our London-based analysts will provide key insights to help you develop a better, more nuanced understanding of important consumer trends-including media and device usage, key activities on digital platforms, and new developments in ecommerce.

The team will look at how today’s multiscreen, multiplatform environment is enabling new possibilities of engagement with consumers, and explore the implications this raises for your marketing efforts in 2013 and beyond.

eMarketer events are by invite only. To attend an eMarketer event, contact your account manager directly or email Roger Marin

But analysis of many sources suggests user numbers in mature markets are not falling. Read the full releases on global and UK Facebook usage.

NEW YORK, NY (May 9, 2013)—India, Brazil and Russia, along with the Middle East and Africa, are driving the biggest gains in Facebook’s worldwide user base. According to new estimates from eMarketer, Facebook will pass 1 billion active users worldwide in 2013 as the company sees particularly strong growth in its Asia-Pacific, Middle East and Africa, and Latin American user bases, with each region set to rise by about 30% or more this year. By next year, Facebook will reach 1.26 billion global users.

The new figures—which include eMarketer’s first-ever estimates for Facebook users in the Netherlands, Norway, Finland and Denmark—represent individual monthly active users who access Facebook via any device at least once per month. That’s different from Facebook’s reported figures, which includes all monthly active users (MAUs)—such as users operating pet accounts, brands and other types of accounts, along with individual users.

eMarketer is relatively distinct in its methodology for evaluating Facebook usage, basing our estimates on an analysis of data sets from many third-party research sources, including survey and traffic data from research firms and regulatory agencies, historical trends, company-specific data, and demographic and socio-economic factors.

This allows eMarketer to consider the many discrepancies between research figures on Facebook, particularly their variance in methodology and definitions.

Despite some reports to the contrary, the collective body of research figures aggregated and analyzed by eMarketer suggests that Facebook’s user base is not declining in mature markets such as the US, though some users may be spending less time on Facebook and more time on Instagram—which Facebook owns, but many research firms track separately. Meanwhile, older adults in mature markets continue to increase usage of Facebook, eMarketer estimates.

Many third-party figures analyzed by eMarketer, while noting declines in desktop usage, did not account for mobile usage of Facebook. Other firms that use panel-based measurement figures have only just begun to track mobile Facebook usage, making it difficult to differentiate long-term trends in mobile usage from seasonal variance. Figures on Facebook’s mobile usage from many firms suggest strong uptake over the past year. Other survey-based figures suggest that while US time spent on Facebook may be declining among some groups like teens and younger adults—who have historically been very active Facebook users—their usage still falls within the definitions for “active usage” that eMarketer and many firms follow, which is a login or engagement with the platform over the course of a month.

Read the full releases on global and UK Facebook usage.