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Archive for April, 2013

eMarketer: UK Teens Far Outshine US Counterparts in Smartphone Usage

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Eight out of 10 UK teens on mobile use a smartphone compared with only 50% of US teens

LONDON, UK (April 24, 2013)—UK teens are fast becoming the country’s most active and advanced smartphone users, and far outpace their counterparts in the US, according to a new report from eMarketer.

Read the full press release on UK Smartphone Usage

For more information:

Clark Fredricksen
Corporate Spokesperson
Vice President
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on April 24, 2013.    

eMarketer: Smartphones, Tablets Drive Faster Growth in Online Buying, Ecommerce Sales

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NEW YORK, NY (April 24, 2013)—Mobile shopping—particularly on tablet devices—is having an outsize impact on the ecommerce world, contributing to an increasing share of US retail ecommerce sales and exerting more influence on overall retail sales, according to new estimates from eMarketer. This year, 15% of online retail sales will take place via mobile devices, according to eMarketer, up from 11% in 2012. By 2017, the percentage will rise to 25%. Overall US retail ecommerce sales are expected to total $259 billion, up 14.8% from last year, eMarketer estimates.

Read the full US retail ecommerce releases on mcommerce and ecommerce sales by category.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on April 24, 2013.    

eMarketer Event: New York Breakfast – May 16th, 2013

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Thursday, May 16th – New York, NY

eMarketer’s Noah Elkin will be delivering a presentation titled “KEY DIGITAL TRENDS FOR 2013 AND BEYOND”

 

About eMarketer’s New York Breakfast

Join us Thursday, May 16, 2013 for a breakfast presentation by eMarketer’s Noah Elkin. To help you make sense of today’s most complex and fast-changing digital marketing, media and commerce trends, Mr. Elkin will paint a comprehensive portrait of the marketplace using data collected from hundreds of research sources.

By using eMarketer’s unique approach of analyzing many perspectives, Mr. Elkin will provide key insights that will help you develop a better, more nuanced understanding of important shifts in media fragmentation and consumer behavior, media buying, digital marketing and ecommerce.

He’ll look at how today’s multiscreen, multiplatform environment brings changes to your customers’ path to purchase and explore the implications this shift raises for your marketing efforts in 2013 and beyond.

Key Questions:

  • In an age of increasing media fragmentation, how can marketers most effectively use a screens-based approach to connect with their audiences?
  • How is the mobile-first imperative shifting the balance between owned, earned and paid media?
  • What factors do marketers need to consider when approaching the revised path to purchase?

 

 

eMarketer events are by invite only. To attend an eMarketer event, contact your account manager directly or email Roger Marin

Posted on April 17, 2013.    

eMarketer Event: Boston Breakfast – May 14, 2013

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Tuesday, May 14th – Boston, MA

eMarketer’s Noah Elkin will be delivering a presentation titled “KEY DIGITAL TRENDS FOR 2013 AND BEYOND”

 

About eMarketer’s Boston Breakfast

Join us Tuesday, May 14, 2013 for a breakfast presentation by eMarketer’s Noah Elkin. To help you make sense of today’s most complex and fast-changing digital marketing, media and commerce trends, Mr. Elkin will paint a comprehensive portrait of the marketplace using data collected from hundreds of research sources.

By using eMarketer’s unique approach of analyzing many perspectives, Mr. Elkin will provide key insights that will help you develop a better, more nuanced understanding of important shifts in media fragmentation and consumer behavior, media buying, digital marketing and ecommerce.

He’ll look at how today’s multiscreen, multiplatform environment brings changes to your customers’ path to purchase and explore the implications this shift raises for your marketing efforts in 2013 and beyond.

Key Questions:

  • In an age of increasing media fragmentation, how can marketers most effectively use a screens-based approach to connect with their audiences?
  • How is the mobile-first imperative shifting the balance between owned, earned and paid media?
  • What factors do marketers need to consider when approaching the revised path to purchase?

 

 

eMarketer events are by invite only. To attend an eMarketer event, contact your account manager directly or email Roger Marin

Posted on April 17, 2013.    

FiftyOne Global Ecommerce Forum

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fiftyone

April 9, 2013 –  New York, NY

eMarketer editorial director  Ezra Palmer will be  presenting “Global Trends/Emerging Markets”

About FiftyOne Global Ecommerce Forum

This full-day event explores the future of global ecommerce through a discussion with FiftyOne experts, customers, and business leaders.

 

About Ezra Palmer

Ezra Palmer is VP, Editorial Director of eMarketer, leading the company’s growing team of forecasters, researchers, interviewers and analysts.  He has been creating and managing digital content products since the mid-1990s, when he was the founding news editor of The Wall Street Journal’s online edition, WSJ.com.  Prior to joining eMarketer, Ezra was SVP, digital content and product development, for Westwood One, and he was the Managing Editor and Senior Product Director of Yahoo! News.  He is a former board member of the Los Angeles Press Club.

Posted on April 5, 2013.    

eMarketer Issues New Estimates on US Mobile Advertising Spending

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Facebook to See Three in 10 Mobile Display Dollars This Year

Mobile ad spending in the US is set to rise to $7.29 billion in 2013. Google will take home more than half of total mobile dollars, while Facebook will make a strong showing in mobile display revenues, accounting for nearly 30% of the total this year.

Read the full release.

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on April 4, 2013.    

eMarketer: RTB Ad Spend Continues Robust Growth

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NEW YORK, NY (April 19, 2013)—eMarketer estimates real-time bidding display ad spending will grow by 73% this year in the US, to account for nearly one in five digital display ad dollars. Growth rates will moderate in coming years but remain in the double digits as advertisers and publishers alike take advantage of the benefits of programmatic buying.

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on April 4, 2013.    

New eMarketer Figures: TV Advertising Keeps Growing as Mobile Boosts Digital Video Spend

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Mobile video ad growth outpaces desktop, while digital video outpaces TV

NEW YORK, NY (April 3, 2013)—eMarketer’s latest ad spending forecast projects continued, if moderate, growth for US TV ad spending, which will remain larger than digital ad spending through at least 2017. But digital video ad spending is growing much faster, especially on mobile devices.

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on April 3, 2013.    

Report: Digital TV, Movie Streaming Reaches a Tipping Point

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NEW YORK, NY (April 2, 2013)—The US digital TV and movie streaming audience is growing even faster than anticipated, according to a new eMarketer report. As the audience grows, content providers are creating new revenue models to attract greater market share and hang on to viewers.

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on April 2, 2013.    

eMarketer in the News: March 16-29, 2013

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4-1-2013 4-57-45 PM

The New York Times – What You Didn’t Post, Facebook May Still Know
March 25, 2013 – At the very least, said Ms. Williamson, an analyst with the research firm eMarketer, consumers will be “forced to become more aware of the data trail they leave behind them and how companies are putting all that data together in new ways to reach them.” Read more.

The Wall Street Journal – Research Firm Boosts Twitter Ad Sales Estimate to $950 Million for 2014
March 27, 2013 – From just over $288 million in 2012 ad revenue, eMarketer expects Twitter’s ad revenue to more than double to $582.8 million this year. The 2013 revenue figure is about 7% higher than eMarketer’s $545.20 million prior revenue estimate released in September. Read more.

All Things D – Twitter Could Do $1 Billion in 2014, Says eMarketer
March 27, 2013 – Twitter could generate close to $1 billion in ad revenue in 2014 — the same year it may consider an IPO — and more than half of that will come from mobile ads, eMarketer predicts. Read more.

Reuters – Mobile Ads to Push Twitter Ad Revenue Near $1 Billion in 2014
March 27, 2013 – Mobile ads will account for roughly half of Twitter’s advertising revenue this year and will make up more than 60 percent of the company’s ad revenue by 2015 according to research firm eMarketer. Read more.

The Associated Press – Forecast: Twitter’s Ad Revenue To Double This Year
March 27, 2013 – Smartphones and tablets will account for more than half, or $309 million, of Twitter’s ad revenue this year, according to eMarketer. By 2015, the research firm expects 60 percent of Twitter’s ad revenue to be coming from mobile devices. Read more.

Advertising Age – Twitter Ad Revenue to Approach $1 Billion by 2014, Fueled by Mobile
Twitter’s global ad revenue will catapult from $582.8 million this year to $950 million next year, according to new projections from the market research firm eMarketer on Wednesday, which cited the strength of Twitter’s mobile presence in revising its earlier projections upward by a combined $180.1 million. Read more.

Marketplace – YouTube Hits a Billion
March 21, 2013 – In the case of Youtube, Suarez says not only did it get solid venture capital early on, the company came at just the right time when streaming video appeared. The company has also been able to evolve ably as time has gone on. Clark Fredricksen, VP of eMarketer, says it’s still evolving even now. Read more.

Bloomberg – eMarketer Boosts Yahoo Revenue Estimate as Ad Gains Seen
March 28, 2013 – eMarketer raised its forecast for Yahoo!’s sales this year as renewed interest among advertisers in the largest U.S. Web portal slows market share losses to Google and Facebook. Read more.

Bloomberg – Twitter CEO Costolo Focused on ‘Building Global Town Square’
March 25, 2013 – Twitter, the microblogging service that features 140- character status updates, has been expanding outside the U.S. and fostering ties with television networks to boost sales from advertising. The site is projected to increase revenue by 89 percent to $545.2 million this year, according to researcher eMarketer Twitter has about 200 million active users. Read more.

Bloomberg – Facebook Targeted in U.S. as Asian Chat App Line Invades
March 21, 2013 – “In the U.S., things are clearly evolving in the direction of instant messaging and chat, and having a mobile experience across devices is important,” Fredricksen said. “There’s clearly an opportunity, but also major platforms that are big enough and innovative enough could head off any threat from a foreign competitor.” Read more.

USA Today – Chirpy Twitter Ad Report Perks Up IPO Prospects
March 27, 2013 – Mobile ad revenue is rocketing for Twitter. For the current year, Twitter is expected to scoop up total ad revenue of $583 million, compared with a previous estimate of $545 million. For this period, eMarketer forecasts Twitter will earn $309 million from mobile ad revenue, compared with $138 million in 2012, as consumers flock to mobile devices. Read more.

USA Today – Twitter to Tip Off Instant Replays for March Madness
March 18, 2013 – The San Francisco-based company is valued at nearly $10 billion, although its worldwide ad revenue is projected to be $545.2 million this year, according to researcher eMarketer. Read more.

Posted on April 1, 2013.