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Archive for March, 2013

eMarketer Event: Seattle Breakfast – April 8, 2013

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Monday, April 8th – Seattle, WA 

eMarketer’s Debra Aho Williamson will be delivering a presentation titled “Key Trends for 2013.”

About eMarketer’s Seattle Breakfast

Join us Monday, April 8, 2013  for a breakfast presentation by eMarketer’s Debra Aho Williamson. To help you make sense of today’s most complex and rapidly evolving issues, Debra will discuss some of the most important digital marketing, media and commerce trends for 2013.

Marketers used to speak in terms of three screens: TV, PC and mobile. Today, with the inclusion of tablets, you have at least four to consider, each presenting its own use case. But one thing is certain: As smart devices bridge the gap between offline and digital experiences, yesterday’s desktop-centered marketing approach seems increasingly outmoded. Debra will address what this means for your marketing efforts in 2013 and beyond.

Today’s multiscreen, multitasking environment also brings changes to your customers’ path to purchase. What was formerly a linear marketing funnel now comprises a range of activities occurring along parallel and intersecting paths. Debra will explore the implications this shift raises, including the importance of serving up relevant content to match new touchpoints and the value you can derive from mining the disparate data generated by the growing number of micro-transactions that occur along this revamped path to purchase. Put simply, “Big Data” holds one of the keys to big dollars.

Key Questions:

  • In an age of increasing media fragmentation, which screens can marketers use to most effectively connect with their audiences?
  • How is the mobile-first imperative reshaping the marketing funnel?
  • What factors are pushing marketers to become content creators?
  • How can “Big Data” help marketers respond to cross-platform fragmentation?

 

eMarketer events are by invite only. To attend an eMarketer event, contact your account manager directly or email Roger Marin

Posted on March 11, 2013.    

The Digital Collective California – April 3, 2013

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digital collective

April 3, 2013

eMarketer chairman Geoff Ramsey will be participating at this event.

About The Digital Collective

The Digital Collective was specifically created to support the needs of senior digital marketers from $1Billion + organizations. The goal of the leadership group is to provide a regionally driven peer-to-peer exchange that facilitates best practices and fuels new and meaningful relationships. Each member of The Digital Collective plays a vital role in the development of their annual gathering. These marketing leaders create an agenda that addresses the most compelling opportunities and challenges that are relevant to them and their peers.

 

About eMarketer Chairman Geoff Ramsey

Geoff Ramsey is one of the most exciting visionaries in digital marketing today. As the chairman of eMarketer, Geoff is not only on the cutting edge of research trends and best practices, but he offers a rich understanding and big-picture perspective of the digital landscape and its impact on marketing and media.

A highly regarded speaker, Geoff keynotes at major industry events around the globe, as well as at Fortune 100 corporations including Google, Yahoo! and Visa. He is frequently quoted in The Wall Street Journal, Forbes, BusinessWeek and Advertising Age.

In 2011, Geoff received the ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth. His book, Digital Impact: The Two Secrets to Online Marketing Success (Wiley, 2011), co-authored with Vipin Mayar, has earned critical praise from industry leaders.

Posted on March 7, 2013.    

Social Media and Mobile Strategies for Travel 2013 – March 18-19, 2013

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March 18 – 19, 2013

eMarketer analyst Dan Marcec will be  participating in  a panel  titled “Discover How to Leverage New Social Channels for Maximum Impact & ROI”

About Social Media and Mobile Strategies for Travel 2013

Now in its 6th year, EyeforTravel’s Social Media & Mobile Strategies for Travel (formerly The Social Media Strategies for Travel Conference) is the leading strategic and networking forum for senior Online Travel, Tourism and Hospitality executives working in the areas of social media and mobile. Held in San Francisco on March 18-19, this conference enables attendees to share best practice strategies, plus hear speaker case studies from the best travel brands in the world.

The summit will bring together leading global hotels, casinos, airlines, OTAs, cruises, destinations and more from North America and beyond for 2 days of best-practice strategies, cutting-edge trends and vigorous debate – as well as powerful networking with an unrivalled industry elite.

 

 

Posted on March 7, 2013.    

Report: Where Do Consumers Considering Cruise Vacations Look and Book?

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NEW YORK, NY (March 6, 2013)—Cruises are expensive purchases and most consumers continue to book them offline. The cruise industry has encouraged this trend, and has not moved to heavily convert cruise researchers via digital channels. However, according to a new eMarketer report, it is only a matter of time before online bookings take share away from offline.

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on March 6, 2013.    

Report: In the UK, More Screens Mean More Fragmented Viewing Behavior on Smartphones, Tablets, Desktop Devices

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NEW YORK, NY (March 5, 2013)—The TV may still be ubiquitous in the UK household, but it is far from alone. According to a new eMarketer report, laptops and desktops have been usurping TV viewing time for years now. And more recently, devices like smartphones and tablets have sped the trend toward multidevice viewing.

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on March 5, 2013.    

Report: With Mature US Online Population, Small Gains for Email, Search Usage

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NEW YORK, NY (March 4, 2013)—The online population has reached saturation in the US, accounting for over three-quarters of Americans this year. Similarly, a new eMarketer report finds that email and search, two of the most basic web functions, have reached maturity and will see small gains in users in coming years.

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on March 4, 2013.    

eMarketer in the News: March 1, 2013

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1-29-2013 3-11-41 PM

The New York Times – Groupon Dismisses Chief After a Dismal Quarter
February 28, 2013 – Even as the daily deals sites struggle financially — the No. 2 company, Amazon-backed LivingSocial, is in worse shape than Groupon — the number of digital coupon users in the United States continues to rise, according to eMarketer. An estimated 92.5 million Americans redeemed a digital coupon in 2012, up 4.9 percent from 88.2 million in 2011. Read more.

The New York Times – Twitter Hacking Puts Focus on Security for Brands
February 25, 2013 – The risk for Twitter is in offending potential business partners as the company tries to build its advertising dollars, which make up the bulk of its revenue. In 2012, the company grew more than 100 percent, earning $288.3 million in global advertising revenue, according to eMarketer. Read more.

The Wall Street Journal – Is Twitter Really Worth $10 Billion?
February 16, 2013 – Advertising-data-firm eMarketer Inc. estimates 2014 revenue at $808 million, but people in the venture-capital community are already whispering that Twitter will break $1 billion by then. In fact, eMarketer will soon revise its figures upward though it won’t say by how much. Read more.

Reuters – Facebook Buys Microsoft Ad Technology Platform
February 28, 2013 – Google leads the $15 billion U.S. market for online display ads with 15.4 percent share, according to researcher eMarketer, followed by Facebook with 14.4 percent. Read more.

Associated Press – Facebook Buying Atlas Ad Business From Microsoft
February 28, 2013 – Google is expected to attract about 43 percent of the projected $42.5 billion in online ad spending in the U.S. this year, followed by Yahoo Inc. and Microsoft at about 7 percent and Facebook at 6 percent, according the research firm eMarketer. Read more.

Advertising Age – When Did Twitter Grow Up?
February 25, 2013 – Twitter still has just four revenue streams: promoted accounts and trends, which now run as much as $200,000 a day; promoted tweets; and its data fire hose, licensed by third parties. eMarketer estimates Twitter will earn $545 million from advertising (half from mobile) in 2013, but may soon raise that estimate. Read more.

Advertising Age – Inside the Google-Samsung Tussle for Future of Mobile
February 25, 2013 – Using Android software has allowed Samsung to integrate all of Google’s popular mobile services into its devices, and in turn, make them more alluring to customers. Likewise, Samsung’s success and ability to eat into Apple’s market share has helped Google become the dominant leader in mobile advertising. Google accounted more than half of all mobile-advertising revenue in the U.S. and worldwide in 2011 and 2012, according to eMarketer. Read more.

USA Today – Shakeout In Old Media Picks Up Pace
February 24, 2013 – Last year, total U.S. digital advertising spending reached $37.3 billion, exceeding spending on print ads for the first time, according to research firm eMarketer. That only adds to media companies’ urgency to chart out their digital future with a clearer strategy, says Ken Doctor, a media analyst who writes about the industry on his site, Newsonomics.com. Read more.

CNN – Buying Stuff With Your Phone: Not Coming Soon to a Store Near You
February 27, 2013 – But mobile payments still aren’t here in any meaningful way. In-store purchases made with a smartphone will total just $640 million in 2013, eMarketer estimates. Read more.

CNBC – Facebook to Acquire Microsoft’s Atlas Solutions
February 28, 2013 – Facebook is well-positioned to achieve growth of its display ad business, thanks to its real-time bidding platform, eMarketer said. Read more.

Bloomberg – Google Improves Tools to Track Effectiveness of Ads
February 26, 2013 – Google is crafting new tools to help it expand beyond search-based advertising and fend off rivals such as Facebook Inc. (FB) and Yahoo! Inc. (YHOO) Google got 84 percent of its revenue from ads in the latest quarter, and is expected to grab 43 percent of the 2013 U.S. digital-ad market, which is projected to grow 14 percent to $42.5 billion, according to eMarketer. Read more.

Bloomberg – Facebook Ads Based on Browsing Challenge Google
February 28, 2013 – Facebook Exchange, projected to generate $460 million in sales this year, is designed to help Facebook narrow the gap with Google Inc. (GOOG), which according to eMarketer. leads the $15 billion U.S. display-advertising market. Read more.

Bloomberg – Facebook Buys Microsoft’s Atlas Ad-Campaign Service
March 1, 2013 – Facebook, owner of the world’s largest social-networking service, is seeking to accelerate revenue, which is projected by analysts to slow for a fourth straight year in 2013. Atlas will help in challenging Google, which gained ad-serving technology in its $3.24 billion purchase of DoubleClick in 2008. Google will have 18 percent of the U.S. display-ad market in 2013, compared with Facebook’s 15 percent, according to eMarketer. Read more.

Posted on March 1, 2013.