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Archive for February, 2013

eMarketer Event: Los Angeles Breakfast – February 28, 2013

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Thursday, February 28, 2013 – Los Angeles, CA 

eMarketer’s Noah Elkin will be delivering a presentation titled “Key Trends for 2013.”

About eMarketer’s Los Angeles Breakfast

Join us Thursday, February 28, 2013  for a breakfast presentation by eMarketer’s Noah Elkin. To help you make sense of today’s most complex and rapidly evolving issues, Noah will discuss some of the most important digital marketing, media and commerce trends for 2013.

Marketers used to speak in terms of three screens: TV, PC and mobile. Today, with the inclusion of tablets, you have at least four to consider, each presenting its own use case. But one thing is certain: As smart devices bridge the gap between offline and digital experiences, yesterday’s desktop-centered marketing approach seems increasingly outmoded. Noah will address what this means for your marketing efforts in 2013 and beyond.

Today’s multiscreen, multitasking environment also brings changes to your customers’’ path to purchase. What was formerly a linear marketing funnel now comprises a range of activities occurring along parallel and intersecting paths. Mr. Elkin will explore the implications this shift raises, including the importance of serving up relevant content to match new touchpoints and the value you can derive from mining the disparate data generated by the growing number of micro-transactions that occur along this revamped path to purchase. Put simply, “Big Data” holds one of the keys to big dollars.

Key Questions:

  • In an age of increasing media fragmentation, which screens can marketers use to most effectively connect with their audiences?
  • How is the mobile-first imperative reshaping the marketing funnel?
  • What factors are pushing marketers to become content creators?
  • How can “Big Data” help marketers respond to cross-platform fragmentation?

 

eMarketer events are by invite only. To attend an eMarketer event, contact your account manager directly or email Roger Marin

Posted on February 13, 2013.    

eMarketer Event: Miami/Ft Lauderdale Breakfast – February 22, 2013

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Friday, February 22, 2013 – Dania Beach, FL

eMarketer’s Noah Elkin will be delivering a presentation titled “Key Trends for 2013.”

About eMarketer’s Miami/Ft. Lauderdale Breakfast

Join us Friday, February 22, 2013  for a breakfast presentation by eMarketer’s Noah Elkin. To help you make sense of today’s most complex and rapidly evolving issues, Noah will discuss some of the most important digital marketing, media and commerce trends for 2013.

Marketers used to speak in terms of three screens: TV, PC and mobile. Today, with the inclusion of tablets, you have at least four to consider, each presenting its own use case. But one thing is certain: As smart devices bridge the gap between offline and digital experiences, yesterday’s desktop-centered marketing approach seems increasingly outmoded. Noah will address what this means for your marketing efforts in 2013 and beyond.

Today’s multiscreen, multitasking environment also brings changes to your customers’’ path to purchase. What was formerly a linear marketing funnel now comprises a range of activities occurring along parallel and intersecting paths. Mr. Elkin will explore the implications this shift raises, including the importance of serving up relevant content to match new touchpoints and the value you can derive from mining the disparate data generated by the growing number of micro-transactions that occur along this revamped path to purchase. Put simply, “Big Data” holds one of the keys to big dollars.

Key Questions:

  • In an age of increasing media fragmentation, which screens can marketers use to most effectively connect with their audiences?
  • How is the mobile-first imperative reshaping the marketing funnel?
  • What factors are pushing marketers to become content creators?
  • How can “Big Data” help marketers respond to cross-platform fragmentation?

 

eMarketer events are by invite only. To attend an eMarketer event, contact your account manager directly or email Roger Marin

Posted on February 13, 2013.    

Report: Streaming Music Audience Turns Marketer Heads

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NEW YORK, NY (February 6, 2013)—The internet radio and streaming music audience is growing thanks to shifts in consumer listening behavior from terrestrial radio to streaming stations, according to a new eMarketer report, “Internet Radio: Marketers Move In.” Users are embracing internet radio on a growing range of devices, from PCs, smartphones and tablets to automobiles, connected-home appliances and other gadgets.

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on February 6, 2013.    

Report: Russia’s Digital Ecosystem Shaped by Market Nuances

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NEW YORK, NY (February 6, 2013)—Russia stands out as the country in Europe with the largest number of online users, but penetration still trails, even as the mobile internet is helping propel more users online. The internet population in Russia is primarily engaging on Russian-language websites, according to a new eMarketer report, and focused on activities like information gathering and social networking.

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on February 6, 2013.    

eMarketer Event: Atlanta Breakfast – February 20, 2013

Posted By:

 

Wednesday, February 20, 2013 – Atlanta, GA  

eMarketer’s Noah Elkin will be delivering a presentation titled “Key Trends for 2013.”

About eMarketer’s Atlanta Breakfast

Join us Wednesday, February 20, 2013  for a breakfast presentation by eMarketer’s Noah Elkin. To help you make sense of today’s most complex and rapidly evolving issues, Noah will discuss some of the most important digital marketing, media and commerce trends for 2013.

Marketers used to speak in terms of three screens: TV, PC and mobile. Today, with the inclusion of tablets, you have at least four to consider, each presenting its own use case. But one thing is certain: As smart devices bridge the gap between offline and digital experiences, yesterday’s desktop-centered marketing approach seems increasingly outmoded. Noah will address what this means for your marketing efforts in 2013 and beyond.

Today’s multiscreen, multitasking environment also brings changes to your customers’’ path to purchase. What was formerly a linear marketing funnel now comprises a range of activities occurring along parallel and intersecting paths. Mr. Elkin will explore the implications this shift raises, including the importance of serving up relevant content to match new touchpoints and the value you can derive from mining the disparate data generated by the growing number of micro-transactions that occur along this revamped path to purchase. Put simply, “Big Data” holds one of the keys to big dollars.

Key Questions:

  • In an age of increasing media fragmentation, which screens can marketers use to most effectively connect with their audiences?
  • How is the mobile-first imperative reshaping the marketing funnel?
  • What factors are pushing marketers to become content creators?
  • How can “Big Data” help marketers respond to cross-platform fragmentation?

 

eMarketer events are by invite only. To attend an eMarketer event, contact your account manager directly or email Roger Marin

Posted on February 6, 2013.    

eMarketer: Ecommerce Sales Topped $1 Trillion for First Time in 2012

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NEW YORK, NY (February 5, 2013)—In 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time, according to new global estimates by eMarketer. This year, sales will grow 18.3% to $1.298 trillion worldwide, eMarketer estimates, as Asia-Pacific surpasses North America to become the world’s No. 1 market for B2C ecommerce sales.

Read the full release.

For more information:

Clark Fredricksen
Corporate Spokesperson
+1-212-763-6056
cfredricksen@emarketer.com

Denise Duffy
UK Press Inquiries
+44-7513-302-482
dduffy@emarketer.com

Posted on February 5, 2013.