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Archive for May, 2012

May 25, 2012: eMarketer in the News

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The New York Times – Hey, How Did You Find That Place?
May 27, 2012: “Not everyone enjoys the big hunt for that little gem,” said Krista Garcia, an analyst at the research firm eMarketer, who notes that people are starting to prefer sites “where the experts are trusted tastemakers who save the consumer time.” Read more.

Reuters – Yahoo Under Levinsohn Seen Shifting to Content, Advertising
May 22, 2012: Though generic display advertising has lost favor to search-based ads and other more interactive formats, it still generated $12.4 billion in U.S. industry revenue last year and should produce $15.4 billion in 2012, according to eMarketer analyst David Hallerman. Read more.

Advertising Age – The Mobile Circus Is Coming to Cannes
May 24, 2012: Even though consumers the world over, from the south of France to the slums of Mumbai, have proved to be crazy for mobile devices, marketers aren’t yet spending freely there. eMarketer projects that U.S. ad spending in mobile will hit $2.6 billion this year, compared to $64.8 billion in TV, $39.5 billion online and $33.8 billion in print, even though U.S. consumers are already spending more time with their mobile devices than with newspapers or magazines. Read more.

Bloomberg – Facebook Tumbles Below IPO Price on Second Day Of Trading
May 21, 2012: Facebook, with more than 900 million users, is trying to attract more marketers to boost sales as competition increases. The company, the biggest provider of online display ads in the U.S., is set to lose the top spot to Google Inc. next year, according to eMarketer Inc. Read more.

Bloomberg – Facebook Analysts Who Shunned Herd Now Look Like Heroes
May 22, 2012: Facebook could make more money from charging advertisers when users click on a video or a song shared by a friend, or “like” a certain brand, he said. The company’s display- advertising growth surpassed that of any other website in 2011, soaring 52 percent, compared with Google Inc.’s 42 percent increase, according to research firm eMarketer Inc. Read more.

Forbes – Are Things Finally Looking Up for Yahoo?
May 21, 2012: Yahoo’s share of the all-important display advertising market just keeps falling, from 14% in 2010 to 10.8% last year, according to eMarketer. It’s still fundamentally a portal in a world that’s evolved beyond portals. Read more.

Los Angeles Times – Businesses Struggle to Turn Facebook Ads Into Higher Sales
May 25, 2012: “A lot of the major brands have taken a step back this year in terms of reassessing their [Facebook] spending,” said Debra Aho Williamson, an analyst at online ad metrics firm eMarketer Inc. “They spent a lot last year and may be taking a second look at the value of it this year.” Read more.

Los Angeles Times – Facebook Shares Fall 11% as Investors Question Revenue Prospects
May 22, 2012: Facebook, the biggest provider of online display ads in the U.S., may lose that perch to Google next year, according to research firm eMarketer. Read more.

Agence France-Presse – Yahoo! to Sell Stake in China’s Alibaba for $7.1 Billion
May 20, 2012: While the online advertising market is expected to grow 23.3 percent to $39.5 billion this year, Yahoo’s share of revenues will fall further to 7.4 percent, eMarketer forecast. Read more.

Posted on May 30, 2012.    

May 18th, 2012: eMarketer in the News

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Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

The New York Times – Ahead of I.P.O., G.M. to Quit Advertising on Facebook
Just days before Facebook is scheduled to hold its first public stock offering, which could value the company at more than $100 billion, one of the country’s largest marketers has decided to remove its advertising from the social network. Read more.

The Wall Street Journal – China’s Web Firms Face Tough Times
China’s biggest Internet companies are posting mixed results despite the addition of millions of new online users each year, as efforts to tap the promise of the world’s largest online market are complicated by tougher government content restrictions, higher costs and a shift to mobile devices. Read more.

Reuters – Yahoo Investors Applaud Change, Fear Limbo
Yahoo Inc.’s choice of interim chief executive is a signal the company is returning to its roots selling brand advertising on its consumer websites, analysts say, even as a deal with an activist hedge fund raises new questions about its future. Read more.

USA Today – Facebook Must Change After IPO
Facebook is about to burst out of the IPO gate Friday, with a blistering initial public offering that is expected to raise billions — not to mention the eyebrows of some investors on Wall Street. Read more.

USA Today – Do Facebook Ads Work? IPO, GM Spotlight Issue
Just as Facebook prepares for its highly anticipated initial public offering of stock, the effectiveness of advertising on the site is under scrutiny, thanks to General Motors’ decision to pull its paid advertising. Read more.

USA Today – Yahoo’s Interim CEO Has Tough Job Ahead of Him
The newest chief Yahoo, interim CEO Ross Levinsohn, has carved a career out of making deals. Now, as head honcho at the embattled Internet icon, he needs to make plenty. Read more.

The Associated Press – Lack of Trust in Facebook May Hold Back Ad Sales
Facebook’s reach is wide but not deep. Few users surveyed in an Associated Press-CNBC poll say they click on the site’s ads or buy the virtual goods that make money for it. Read more.

Marketplace – What Does the Facebook IPO Mean for You?
You might have heard, Facebook is going public today. And we wondered what a bunch of shareholders mean to the rest of us friending, picture-posting, regular Facebook users. We asked a few people in downtown L.A. for their best guesses. Read more.

Advertising Age – Yahoo CEO Thompson Steps Down Over Resume Flap as Levinsohn Takes Reins
Yahoo CEO Scott Thompson has left the company, Yahoo said Sunday, after a resume scandal damaged his credibility and severely hampered his ability to lead a turnaround. Read more.

Advertising Age – Facebook IPO Eclipses Google, GM
Facebook Inc. gained as much as 18% in its trading debut, following a record initial public offering that made the social network more costly than almost every company in the Standard & Poor’s 500 Index. Read more.

CNN – You’re Only Worth $1.21 to Facebook
How much does Facebook value its users? In strictly monetary terms, about as much as a bag of chips. Read more.

Bloomberg – Facebook Stalls in Public Debut After Record $16B in IPO
Facebook Inc. hovered near the initial public offering price in its trading debut, following a record IPO that made the social network more costly than almost every company in the Standard & Poor’s 500 Index. Read more.

Bloomberg – GM Says It No Longer Plans to Advertise on Facebook
Facebook Inc.’s loss of paid advertising from General Motors Co., the world’s biggest automaker, may spur other marketers to reconsider ads on the site and hamper sales growth just as the social network debuts as a publicly traded company, an analyst said. Read more.

Bloomberg – Facebook Increases IPO Price Range to $34-$38 a Share
Facebook Inc. boosted the price range on its initial public offering to seek as much as $12.8 billion, signaling that Chief Executive Officer Mark Zuckerberg expects demand for the social network to withstand recent market turmoil. Read more.

Bloomberg – Facebook CEO Focuses on Mobile Strategy as IPO Nears
Mark Zuckerberg will celebrate turning 28 today on the final leg of a roadshow aimed at building demand for Facebook Inc.’s initial public offering and convincing investors that he can make money from mobile users. Read more.

Bloomberg Businessweek – Will Facebook Adapt to Mobile or Will Mobile Adapt to Facebook?
We all know Facebook needs to become a force in mobile advertising, but just how much of a force? Read more.

Bloomberg Businessweek – Meet the New Yahoo! Boss
When Yahoo! was searching for a new chief executive officer in October after firing Carol Bartz, the company’s head of global media, Ross Levinsohn, went on stage at the Web 2.0 Summit in San Francisco. His interviewer asked if he was interested in the job. “I’ve kept my head down for most of my career,” he responded. “When it’s popped up occasionally, you get whacked.” Read more.

Los Angeles Times – Facebook Is Tough to Quit, and Investors Like that
Among Facebook’s advantages as the only big social network is that even users who can’t stand it still can’t stay away. Read more.

Posted on May 23, 2012.    

eMarketer Webinar: How & Why B2B Marketers Are Turning to Social Media

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To listen and watch playback of the webinar, How & Why B2B Marketers Are Turning to Social Media, click here. You can view the PowerPoint deck below.

View more presentations from eMarketer

This webinar will address these key questions:

  • How can leveraging social media help B2B companies?
  • What sites, tactics and strategies are B2B marketers including in their social media outreach?
  • What can B2B marketers learn from companies such as Intel, Cisco and AT&T about how to effectively use social media?

About Kimberly Maul

Kimberly Maul covers social media marketing for eMarketer. She focuses on how advertisers and marketers leverage social media sites to reach and engage their audiences, on analyzing up-and-coming social networks, and on how B2B marketers are incorporating social media into their efforts.

Sponsored by Eloqua.

Posted on May 18, 2012.    

May 11, 2012: eMarketer in the News

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Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

Financial Times – Chief Calls AOL Undervalued After Patent Deal
Investors have not fully recognised the value of AOL’s recent $1.06bn patent deal with Microsoft, AOL’s chairman and chief executive argued as he set out new financial targets and structural plans to try to see off an activist investor. Read more.

Advertising Age – For Many, Web Video’s Actual Value Trails Its Massive Hype
At AOL’s digital upfront in New York recently, CEO Tim Armstrong instructed audience members to check under their seats for a car key. He called the three people who found one to the stage and, Oprah-style, awarded one of them a shiny new Mustang convertible. Read more.

Advertising Age – U.S. Mobile Users Love Apps, Especially Facebook
If Facebook’s recent internet past is any bellwether, mobile may represent the next major boost to its ad revenue. Read more.

Reuters – SingTel’s Amobee Buys Silicon Valley Ad Startup
Singapore Telecommunications Ltd, Southeast Asia’s largest telecom company, has acquired a Silicon Valley startup in the mobile advertising sector, its second such purchase in two months. Read more.

Forbes – Breastfeeding and Income – Is There A Correlation?
Running a website devoted to marriage means I come across a lot of data specifically targeting moms. A good deal of this information has nothing to do with their marriage, but rather than toss it out I thought I’d share some of the best bits with you in hopes it helps you with your business. Read more.

Forbes – Can Facebook Tap $11 Billion Mobile Ad Market To Justify P/E of 206?
Facebook’s growth is slowing down and its profit shrank in the last quarter. If it goes public May 18th at $35 a share — a $96 billion valuation — and then pops to $75 on the first day, that will put the social network’s market capitalization at $206 billion. And unless it can accelerate growth — possibly by grabbing a share of the mobile advertising market — that 206 Price/Earnings ratio is sending a powerful message: Do Not Buy This Stock! Read more.

Adweek – AOL’s ‘Off-Tune’ Sales Strategy Puzzles Some
In explaining AOL’s disappointing display ad results in Q1, a surprisingly frank CEO Tim Armstrong offered several explanations. During Wednesday’s earnings call, Armstrong said, “We have had a display strategy that was probably off-tune.” Read more.

Bloomberg – Facebook IPO Said to Get Weaker-Than-Forecast Demand
Facebook Inc.’s initial public offering has so far generated lower-than-expected demand from institutional investors who are concerned about the company’s growth prospects, people with knowledge of the matter said. Read more.

Bloomberg Businessweek – Can Yahoo! Hang On in the Ad Market?
It’s all the rage to predict the demise of online display ads and Yahoo!, the company that pioneered the business. Display advertising is the old man of online marketing—website banners are much less fashionable than, say, a personalized coupon delivered to your smartphone. Yahoo has had years of stagnation and leadership crises, the latest being Chief Executive Officer Scott Thompson’s résumé inflation. Read more.

Posted on May 14, 2012.    

May 4, 2012: eMarketer in the News

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Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

Marketplace – Target vs. Amazon: A Battle Over ‘Showrooming’
Showrooming is on the rise, says Jeffrey Grau, an analyst with eMarketer, and retailers are getting nervous. Read more.

The Wall Street Journal – China Offers Alternative To Facebook
Here is something investors could consider buying as an alternative to Facebook: a big chunk of the Chinese Internet. Read more.

The Wall Street Journal – Tweens’ Secret Lives Online
Celina McPhail’s mom wouldn’t let her have a Facebook account. The 12-year-old is on Instagram instead. Read more.

Reuters – Madison Avenue Turns to Social Game Advertising
Self magazine Publisher Laura McEwen sits in her office in the posh Conde Nast building overlooking New York’s Times Square and does nothing but play video games for at least an hour or two a day. Read more.

Advertising Age – For Many, Web Video’s Actual Value Trails Its Massive Hype
At AOL’s digital upfront in New York recently, CEO Tim Armstrong instructed audience members to check under their seats for a car key. He called the three people who found one to the stage and, Oprah-style, awarded one of them a shiny new Mustang convertible. Read more.

Bloomberg – Yelp Reports Wider Loss as Marketing Expenses Surge
Yelp Inc., a website that lets users review businesses ranging from plumbers to pet shops, reported a wider first-quarter loss amid surging expenses aimed at helping the company grapple with competition from Facebook Inc. Read more.

Bloomberg – Facebook at 99 Times Profit Exceeds 99% of S&P 500 Index
Facebook Inc. is betting its growth prospects will persuade investors to pay 99 times earnings for its initial public offering, a higher multiple than 99 percent of companies in the Standard & Poor’s 500 Index. Read more.

The Atlantic Wire – Suddenly, Facebook’s Advertising Problem Is a Problem
Less than a week before Facebook starts its IPO roadshow on Monday, advertisers have started to figure out that Facebook’s ad strategy isn’t all that strategic. Read more.

Fox Business – As Facebook IPO Looms, Advertising Hurdles Remain
As Facebook attempts to convince investors at next week’s road show that it deserves a lofty valuation north of $75 billion, the social network is likely to confront understandable skepticism about its fledgling advertising platform. Read more.

Los Angeles Times – Online Video Distributors Gather to Court Advertisers
At their first-ever Digital Content NewFronts in New York, AOL, Hulu, Microsoft, Yahoo and YouTube tout their professional-grade content to advertisers the way major television networks do. Read more.

Posted on May 8, 2012.    

April 27, 2012: eMarketer in the News

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Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

The Wall Street Journal – Facebook’s Growth Slows as IPO Nears
As Facebook Inc. enters the final weeks before its landmark initial public offering, not all of the arrows are pointing up. Read more.

The New York Times – In Search of Apps for Television
The same consumers who delight in navigating the iPad still click frustratingly through cable channels to find a basketball game. Their complaint: Why can’t television be more like a tablet? Read more.

The Financial Times – Facebook Profits Dip Before IPO
Facebook’s profits and revenues fell in the first three months of 2012, compared with the final quarter of last year, marking a setback for the social networking company just weeks before its widely anticipated initial public offering. Read more.

USA Today – Facebook Revenue Is Up, Profit Down Ahead of IPO
Facebook on Monday reported declining profit despite a 45% uptick in revenue and a leap to 901 million users. Read more.

Advertising Age – Facebook Shows It’s Subject to Laws of Advertising
Facebook is predominantly an advertising business, and its latest filing shows it’s not immune to the advertising business cycle. Read more.

Forbes – Facebook’s Seasonal Slowdown: Explanation or Excuse?
Should Facebook investors (and would-be investors) be nervous that the social networking behemoth just posted its first quarter-to-quarter revenue decline in at least two years, just weeks in advance of its expected $100 billion IPO? Read more.

Bloomberg – Facebook First-Quarter Profit Drops; Costs Almost Double
Facebook Inc., the social network planning an initial public offering, said first-quarter profit fell 12 percent as sales growth slowed and marketing costs more than doubled. Read more.

The Hollywood Reporter – Upfronts 2012: AOL Announces New Flagship Hub For Video Content
At a presentation tonight, the online giant launches the “AOL On Network” and also has announced seven new series, including a reality series that stars Nina Garcia, and celebrity-curated video playlists. Read more.

Los Angeles Times – Facebook’s First-Quarter Finances Underwhelm as IPO Nears
The rapid growth of Facebook Inc. showed signs of slowing in the first quarter, potentially cooling investors’ fervor just weeks before the company’s hotly anticipated initial public stock offering. Read more.

Los Angeles Times – Facebook Sales Rise, Profit Slips; Shares Valued at $30.89
Facebook, on the verge of the largest initial public stock offering in Silicon Valley history, generated more than $1 billion in sales in the first quarter, a jump of 45%, but its first-quarter net income slipped year over year. Read more.

Posted on May 1, 2012.