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Archive for March, 2012

March 23, 2012: eMarketer in the News

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Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

MSNBC – eMarketer Announces New Partnership With Digitas
Citing a commitment to ensure its employees have direct access to data and analysis on the latest marketing trends, global integrated brand agency Digitas has announced a partnership with eMarketer to provide over 3,000 Digitas employees worldwide the latest insights on digital marketing, media and commerce. Read more.

USA Today – First Public Tweet Sent Six Years Ago Today
On the March 21, 2006, Jack Dorsey sent the first public tweet into the world (“just setting up my twttr”). Can you believe that was six years ago today? Read more.

The Economist – Newspaper Advertising: Getting Worse
IN THE Pew Research Centre’s annual “State of the News Media” report, which came out yesterday, there is an intriguing statistic: last year, American newspapers lost $10 of print advertising revenue for every $1 they gained in online ad revenue. The year before, the ratio was just $7 to $1. Read more.

Forbes – How Tech Firms Steal All the Ad Dollars From News Media
Much of the coverage of a new report on the state of news media released today by Pew Research Center’s Project for Excellence in Journalism focused on the surprisingly small amount of traffic directed to news sites by social services such as Facebook and Twitter. News sites get only 9% of their traffic from social networks, while they still get 32% of traffic from search engines such as Google and 36% from visits to their own sites. Read more.

Forbes – Social Selling Is Neither; Try Having Actual Conversations
Google the phrase “B2B social selling” and you’ll get more than seven million hits, most of them singing the praises of Sales 2.0, a world where nurturing connected customers leads to buying without all the mess of actual selling. Read more.

Advertising Age – Beware of Tech Partners Trying to Exploit a Niche in the Online Market
There’s a Taoist saying: “Be as careful at the end as at the beginning.” These are wise words for digital-marketing companies right now. While we’re not at the end of the migration of brand budgets to a mostly online presence, we are at an inflection point. Read more.

Reuters – eMarketer Announces New Partnership With Digitas
Citing a commitment to ensure its employees have direct access to data
and analysis on the latest marketing trends, global integrated brand
agency Digitas has announced a partnership with eMarketer to provide over 3,000 Digitas employees worldwide the latest insights on digital
marketing, media and commerce. Read more.

Bloomberg – Facebook Mimics Apple by Spending Less on R&D Than Rivals
Facebook Inc. (FB) spends a smaller percentage of revenue on engineering than other Internet companies, mimicking Apple (AAPL) Inc.’s strategy of keeping costs low by relying on outside developers for research and development. Read more.

Bloomberg Businessweek – Google Said to Rethink Wallet Strategy Amid Slow Adoption
Google Inc. (GOOG) is weighing changes aimed at improving its Google Wallet mobile-payment system following slow adoption and the departure of two key managers, according to people with knowledge of the project. Read more.

Adweek – Will the Kindle Fire Be an iPad Killer?
When Amazon released the Kindle Fire last November, it was heralded as the first tablet with a shot at loosening Apple’s stronghold on the market. But with Apple still dominating the tablet game—according to eMarketer, 83 percent of tablet owners have an iPad—does the Fire really have a chance? And what does that mean for publishers? Read more.

Adweek – MPA Conference Shows Tablets Dominating, Publishers Adapting
There’s no doubt about it: tablets are taking over. Eleven percent of the total U.S. population used iPads and various other tablet devices last year. By 2014, that percentage is estimated to rise to 27.7 percent—more than one quarter of the total population, or about 89.5 million people. Read more.

eMarketer – eMarketer and IAB México Announce Agreement to Boost Knowledge of Interactive Marketing in Mexico
IAB México has agreed to endorse eMarketer as the authoritative business information resource on digital marketing, media and commerce in Mexico. Read more.

IAB Mexico – Alianza Entre eMarketer e IAB México Incrementará la Inteligencia Digital
IAB México firmó una alianza con eMarketer que acercará a la industria interactiva mexicana con uno de los principales proveedores de inteligencia digital, mejorando la obtención de información clave para la toma de decisiones estratégicas para marcas, agencias y medios. Read more.

Posted on March 23, 2012.    

eMarketer and IAB México Announce Agreement to Boost Knowledge of Interactive Marketing in Mexico

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NEW YORK, NY (March 23, 2012)—IAB México has agreed to endorse eMarketer as the authoritative business information resource on digital marketing, media and commerce in Mexico.

Under the new agreement, both IAB México and eMarketer will be able to develop a better understanding of industry trends in Mexico, and improve brands, agencies and media companies’ access to timely, relevant information on the fast-changing digital industry, the organizations said in a joint statement.

The agreement also gives IAB México members a limited-time discount on corporate subscriptions to eMarketer.

“The objective of this alliance is to increase the value that IAB México offers to its members,” said Gabriel Richaud, General Manager of IAB México. “Now our members will have better access to data that will help them to make better decisions and improve their strategic vision, as well as relevant content that will speed up their understanding of the digital world.”

This agreement is the latest in a series of investments made by eMarketer to provide relevant, local insights to companies doing business in the region, as well as a sign of IAB México’s commitment to its members.

About IAB México:
IAB (Interactive Advertising Bureau) is the principal global organization that represents the interactive advertising industry. It is committed to objectivity and reliability in the development of analysis and studies, education and standardization to boost the importance of the internet in the advertising media mix. It is a nonprofit association, founded in the US in 1996, that today is present in 30 countries. IAB México has more than 160 firms as members; for example, Carat Digital, comScore, Google, Grupo Ferrer, Grupo Expansión, IBOPE, Media Response Group, Fox, Ogilvy, Orange, Prisa Digital, Prodigy MSN Terra, Yahoo!, and Televisa Interactive Media. The association’s objective is to encourage and maximize the effectiveness of online advertising. IAB México’s operations started in February 2005.

About eMarketer
eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.
www.eMarketer.com

Media Contact:
Clark Fredricksen
Vice President, Communications, eMarketer
Tel. 212-763-6056
Twitter

Posted on March 23, 2012.    

eMarketer Webinar: Digital Ad Trends—What’s Behind the Spending Boom

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To listen and watch playback of the webinar, Digital Ad Trends—What’s Behind the Spending Boom, click here. You can view the PowerPoint deck below.

View more presentations from eMarketer

The webinar will address these key questions:

  • Why is video the main source for digital ad gains?
  • How do banners and search contribute to overall digital spending increases?
  • How will mobile and social advertising develop in the next few years?
  • What factors make digital ad spending resilient in the face of larger economic difficulties?

About David Hallerman

David Hallerman is eMarketer’s expert in US online advertising and marketing, covering email marketing, search and display advertising, internet ad targeting, online video advertising and ad spending across media. He is frequently quoted in top business publications and broadcast programs.

Sponsored by TRUSTe.

Posted on March 22, 2012.    

eMarketer Announces New Partnership With Digitas

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Digitas to provide all employees worldwide with the latest eMarketer insights on digital marketing, media and commerce.

NEW YORK (March 21, 2012)—Citing a commitment to ensure its employees have direct access to data and analysis on the latest marketing trends, global integrated brand agency Digitas has announced a partnership with eMarketer to provide over 3,000 Digitas employees worldwide the latest insights on digital marketing, media and commerce.

“As an agency that is digital at its core, we are committed to giving our employees the latest data and insights needed to navigate today’s evolving marketplace,” said Carl Fremont, EVP, Global Media Director at Digitas. “Our partnership with eMarketer allows us to further empower our people to create data-driven strategies that connect brands with consumers, and inspire those consumers to take action.”

The partnership gives Digitas employees access to a steady flow of information on online marketing, media spending and consumer usage trends through eMarketer’s corporate subscription service and the company’s mobile application, Executive View.

Since finalizing the deal, which took effect in January, demand for eMarketer’s services has skyrocketed among Digitas employees.

“The teams at Digitas have displayed a real hunger for immediate access to eMarketer insights on the digital landscape,” said eMarketer President Lisa Church. “The company has added hundreds of new users in a matter of weeks.”

This partnership comes on the heels of a number of new exciting initiatives for the agency. Digitas recently announced its collaboration with leading digital companies AOL, Google/YouTube, Hulu, Microsoft Advertising, and Yahoo! for the first ever Digital Content NewFronts, a two-week series of events that will create a new marketplace for native digital content.

About eMarketer
eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.
www.eMarketer.com

Media Contact:
Clark Fredricksen
Vice President, Communications, eMarketer
Tel. 212-763-6056
Twitter

Posted on March 21, 2012.    

March 16, 2012: eMarketer in the News

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Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

The New York Times – New Layer of Content Amid Chaos on YouTube
For a glimpse at the next phase in YouTube’s evolution, look no further than a stray crutch and a $20 birthday cake for Justin Bieber. Those were among the props at a recent taping for MyIsh, a new music channel on YouTube. Filming in the small back room of a Manhattan television office, MyIsh tries to capture the low-budget charm of early MTV, with sets that consist of a few painted pallets and three young hosts who trade unscripted zingers about the day’s pop-culture news. Read more.

Financial Times – Bleak Outlook for US Newspapers
In recent weeks, LinkedIn, the networking website, and the Council of Economic Advisors have reported that the press is “America’s fastest-shrinking industry”, measured by jobs lost; the Newspaper Association of America has shown that advertising sales have halved since 2005 and are now at 1984’s level; and the Pew Research Center has found that for every digital ad dollar they earned, they lost $7 in print ads. Read more.

The Wall Street Journal – Yahoo Sues Facebook Over Patents
Yahoo Inc. (YHOO) has sued Facebook Inc., alleging that the social site has infringed a number of Yahoo’s patents, bringing simmering tensions between the Silicon Valley firms to a head. Read more.

Advertising Age – Yahoo Sues Facebook Over Patents Related to Advertising
Lawyers for Yahoo, in a complaint filed today in federal court in San Jose, Calif., seek a court order barring Facebook from infringing 10 patents and awarding it triple damages. The patents cover website functions that include advertising, privacy protection and messaging, according to the complaint. Read more.

Adweek – The Truth About Hispanic Consumers
It’s a simple statistic that illustrates a great deal about the influence of Hispanics on American culture. In the 2010 U.S. Census, one in six Americans identified themselves as Hispanic, making it the fastest growing ethnic segment in the country. That’s 50 million people. Read more.

CNN – Why Path Is Holding Out on Ads for Now
Path, an app billed as the social network for close friends and family, announced a bevy of new features last week, including an integration with a Nike app for runners and music recognition software. But one thing isn’t changing: the network will remain closed to advertisers. Read more.

Bloomberg – Apple Said to Be Subpoenaed by U.S. About Google Mobile
The U.S. Federal Trade Commission subpoenaed Apple Inc. (AAPL) as part of its antitrust probe of Google Inc., seeking information on how the computer maker incorporates the search engine on the iPhone and iPad, two people familiar with the matter said. Read more.

Bloomberg – Bayer, Apple, News Corp., Allergan: Intellectual Property
India’s government for the first time will allow a generic-drug maker to produce and sell cheaper copies of a patented cancer medicine, a decision that pressures brand-name manufacturers to lower prices. Read more.

Bloomberg – Yahoo! Sues Facebook Over Patents Related to Advertising
Facebook Inc. (FB) was accused in a lawsuit by Yahoo! Inc. (YHOO) of infringing patents covering functions critical to websites, including Internet advertising, information sharing and privacy. Read more.

The Guardian – Yahoo Files Lawsuit Against Facebook
Yahoo is filing a lawsuit against Facebook claiming infringement of patents covering advertising, privacy controls and social networking, following through on a threat it made last month. Read more.

TechCrunch – Facebook Display Ads On Third-Party Sites? It’s Already Doing It For Facebook.com (On Google’s Network)
There has been some speculation about when Facebook might launch an advertising network to run on sites apart from its own, using its trove of data on what its 845 million users like and share. Read more.

Posted on March 16, 2012.    

March 8, 2012: eMarketer in the News

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Here are a few of the top stories in which eMarketer data was featured in the past week or so:

The New York Times – In the Age of the Smartphone, Ads Go Mobile
Online advertising is not intended for mere mortals to understand. It is not really a collection of advertisements, but more like dozens of algorithms that are woven together by even more complex algorithms with the goal of figuring out what we, as Web surfers, like, don’t like or might like in the future — and where and when and with whom. Read more.

The Wall Street Journal – Go Ahead, Look Inside Pandora’s Box
Good news is bad news is good news for Pandora Media investors. Shares in the Internet “radio” service were slammed Wednesday, falling more than 20%, after it reported that revenue missed expectations in its latest quarter and that it would likely report yet another loss for the fiscal year ending January 2013. Read more.

The Wall Street Journal – Apple Tries to Keep Edge With New iPad
Apple Inc. unveiled an updated iPad tablet with a sharper display and faster communications, as it strives to stay ahead of competitors and prove the devices can trump personal computers. Read more.

Financial Times – Advertising: Banners Set to Become ‘Smart and Sexier’
Website display advertisements are so pervasive that many industry commentators believe they have lost their effectiveness. Read more.

Financial Times – Apple’s High-Definition iPad Unveiled
Apple has launched a third version of its iPad at a special event in San Francisco, with a new high-definition display being the main improvement. Read more.

Advertising Age – Twitter Plots Big Changes to Brand Pages
Big changes are coming to Twitter’s “brand pages,” the landing pages it offers to some marketers that also spend ad dollars on the network. Read more.

Bloomberg – Yahoo Said to Consider Job Cuts as CEO Aims for Turnaround
Yahoo! Inc. is considering making significant cuts to its staff, a person familiar with the matter said, as Chief Executive Officer Scott Thompson overhauls the Web portal’s business to cope with market-share losses. Read more.

The Motley Fool – Why Amazon.com Is a Credible Threat to Google
Just when you think you’re safe, that’s when the competition swoops in and proves otherwise. This could be the fate awaiting Google. An alarming 97% of the search giant’s $37.9 billion in revenue last year came from advertising. Google relies on healthy ad sales to stay in business — a livelihood that Amazon.com could threaten. Read more.

CNN – Apple’s New iPad to Hit Stores March 16
Apple on Wednesday unveiled a new iPad, the third iteration of its best-selling tablet. The gadget will land in stores on March 16, with its entry-level price remaining the same as the current model: $499 for a version with 16 GB of storage. Read more.

Variety – Funny or Die Sees Coin in iPad Spinoff
After five years of distributing its comedy for free online, Funny or Die is launching an iPad app to get paid. Read more.

Posted on March 12, 2012.    

March 2, 2012: eM in the News

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Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The New York Times – Substantial Growth in Ads Is on the Way to Facebook
Facebook’s hundreds of millions of users could soon be faced with a lot more advertising — in their newsfeed, on their mobile devices and even when they log off. Read more.

The New York Times – Risk and Riches in User Data for Facebook
It is Facebook’s biggest conundrum. As the world’s largest social network, it faces intense scrutiny from consumers, courts and regulators worldwide over how it handles the data it collects from its 845 million users. But as a company preparing to go public, it is under pressure to find new ways to turn that data into profit. Read more.

The New York Times – News From the Advertising Industry
Facebook, which last year became the No. 1 seller of online display advertising, according to eMarketer, New York, may be passed next year by Google, whose online display ad revenue is growing faster than expected. Read more.

The Wall Street Journal – Facebook Tries to Amp Up Ads
Facebook Inc. is adding new ways for advertisers to reach more people on its site, as the social network tries to beef up its ad revenue prospects ahead of an initial public offering this spring. Read more.

The Wall Street Journal – Twitter’s Slow Road to IPO
In just six years Twitter Inc. has become the world’s digital soapbox, amassing more than 100 million monthly users—from everyday people to Lady Gaga to Middle East protesters—who use the service to spread pithy updates and breaking news. Read more.

The Wall Street Journal – Facebook, Twitter Play Space Invaders
To justify their huge valuations, Facebook and Twitter are trying to turn up the revenue dial. The risk is that this causes some users to tune them out. Read more.

Financial Times – Google Privacy Policy Gets Public Airing
People using Google’s email service, Gmail, on a relatively new BlackBerry smartphone may have noticed recently that some contacts now have small photos next to their names. They may have been surprised to see them there – after all, these are not photos taken by the BlackBerry itself, and its manufacturer Research In Motion has struck no data-sharing deal with Google. Read more.

Advertising Age – Facebook Replaces Google as Feared Disruptor of Online Advertising
The chieftains of online advertising — Yahoo, Google, WPP — are convening in Miami, but the talk is about the company not taking the stage: Facebook. Read more.

Advertising Age – What’s Holding Back Mobile-Ad Spending?
Put it this way: Not using mobile advertising is a bad idea. Consumers are crazy for smartphones, and thanks to wide availability and devices that range from the high- to low-end, more consumers are buying internet-connected mobile phones today than just-for-calls feature phones in the U.S. Read more.

Advertising Age – How to Tell if Gamification Is Right for You
Got Questions About Gaming? We’ve Got Answers Read more.

Advertising Age – Toyota, GM, Unilever Channel Big Bucks to YouTube
If you needed a sign of just how audacious YouTube’s $100 million experiment in original content is, consider the asking price for advertisers: as much as $62 million for the exclusive on a package of “channels” in categories such as music or pop culture. Read more.

Advertising Age – What You Need to Know About Interactive TV
There’s a “You say potato, I say potahto’ scenario going on in interactive TV. The term ITV is used to refer to two types of interactivity: one dealing with usage, the other with technology. Read more.

Reuters – Facebook Brings New Ad Opportunities to Brands
Facebook unveiled a number of new opportunities for advertising on their social network today, the biggest being the ability to post ads to mobile devices, which they had not yet been offering. Read more.

USA Today – Marketers Get New Way to Reach Facebook Users
At a splashy New York City event, the social-networking giant pitched “Premium on Facebook” as a new way for advertisers to pay to mingle ads across the pages and mobile phones of Facebook members. Read more.

Associated Press – Brand-Name Deals to Mix with Facebook Friend Posts
Messages from brands such as Walmart and Starbucks may soon be mixed in with your Facebook status updates and baby photos from friends and family. Read more.

Bloomberg – Facebook to Show Mobile Ads to Help Boost Sales Before IPO
Facebook Inc., the world’s largest social-networking site, is making its first push into mobile advertising, seeking a new source of revenue ahead of a planned initial public offering this year. Read more.

Bloomberg – Google+ Users Are Spending Just 3.3 Minutes a Month on Site, ComScore Says
One area where Google is catching up is display advertising — a market Facebook currently leads. By next year, Google will account for 19.8 percent of the industry, generating $3.68 billion in ad sales, according to EMarketer Inc. Facebook will have 17.7 percent, or $3.29 billion, the New York-based research firm estimates. Read more.

Bloomberg – Facebook Marketing Boom Fuels Social-Advertising Startup Demand
Entrepreneur Michael Lazerow parlayed booming demand for advertising on Facebook Inc. — and reassurances from its operating chief, Sheryl Sandberg — into a business that generates almost $100 million a year in sales. Read more.

Bloomberg Businessweek – Twitter, the Startup That Wouldn’t Die
Life inside successful Web startups—especially the really successful ones—can be nasty, brutish, and short. As companies grow exponentially, egos clash, investors jockey for control, and business complexities rapidly exceed the managerial abilities of the founders. Read more.

CNN – How StumbleUpon Saved Itself
It doesn’t have Facebook’s huge user base or Pinterest’s deafening buzz, but some people use this quiet social media service just as much, and advertisers may actually prefer putting their ad dollars in it. Read more.

Los Angeles Times – Facebook Pledges to Help Advertisers by Making Ads More Prominent
Facebook holds its first marketing conference in New York and tells corporate executives that their brands will be given a greater presence on the social network. Read more.

Posted on March 2, 2012.