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Archive for February, 2012

February 24, 2012: eMarketer in the News

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Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

Wall Street Journal – Google Seen Poised to Overtake Facebook in Display Ads
Google Inc.’s display-advertising business is growing faster than anticipated and is on track to surpass that of Facebook Inc. next year, according to research published Wednesday. Read more.

Time – Report: Facebook, Google Overtake Yahoo In Display Ad Market Share
Yahoo’s once dominant position with display advertising is now officially over. Research firm eMarketer released figures Wednesday showing that both Facebook and Google surpassed Yahoo last year in display-ad revenue, with $1.73 billion and $1.71 billion, respectively. Read more.

Advertising Age – Google Allows ‘Do-Not-Track’ Browser Button
Google Inc. will allow a “do-not- track” button to be embedded in its Web browser, letting users restrict the amount of data that can be collected about them. Read more.

Advertising Age – Report: Facebook and Google Sprint Ahead in U.S. Display Sales
Facebook is expected to bring in the most U.S. online display revenue for the second year in a row, according to new estimates from research firm eMarketer. The researcher forecasts that Facebook will sell $2.58 billion in online display in the U.S. in 2012, good for 16.8% market share, while Google will finish the year with $2.54 billion, or 16.5% market share. It predicts that the two companies combined with own a third of the U.S. display market this year. Read more.

MarketWatch – Google Poised to Overtake Facebook in Display Ads
Google Inc.’s display-advertising business is growing faster than anticipated and is on track to surpass that of Facebook Inc. next year, according to research published Wednesday. Read more.

Bloomberg – Google Agrees to Allow ‘Do-Not-Track’ Button in Browser
Google Inc. will allow a “do-not-track” button to be embedded in its Web browser, letting users restrict the amount of data that can be collected about them. Read more.

Bloomberg – Obama Turns to Web Industry for Consumer Privacy Standard
The Obama administration unveiled an initiative to give consumers more control over their personal information online, calling on Internet companies such as Google Inc. and Facebook Inc. to develop common privacy standards. Read more.

Bloomberg – Facebook Insiders Push $100 Billion Value
Facebook Inc. is already trading like a public company as insiders and wealthy investors use private marketplaces to buy and sell stock in the social- networking company ahead of its initial offering. Read more.

Bloomberg – Google Is Poised to Overtake Facebook in U.S. Display Advertising by 2013
Facebook Inc. will lose its lead to Google Inc. in U.S. display-ad revenue next year as the social- networking service’s advertising growth slows, according to research firm EMarketer Inc. Read more.


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Forbes – The Big Problem with the Second Screen
There seem to be countless ongoing discussions about the second screen. And for good reason. eMarketer predicts that in 2012 about half of all U.S. mobile phone users will own smartphones, and about 25% of all internet users will own a tablet (mostly iPads). Additionally, over 70% of those tablet owners are already using their device simultaneously while watching TV almost daily. Read more.

Forbes – Mobilizing the Masses: In Asia, Wireless Grows Up
From Angry Birds to angry protesters, the mobile phone has expanded beyond simple communication, changing the way we entertain, educate and economically evolve. People can plan a peaceful political protest, or even completely run a business from a mobile device. In India, we are on track to reach nearly 900 million mobile subscribers by 2014, and an average of 10 million phones are purchased every month. Read more.

Forbes – Why Pinterest Trumps Facebook at Social Commerce, For Now
Just as retailers are losing faith in Facebook as platform for e-commerce, it seems, they’re warming up to Pinterest, another social site that’s much smaller than Mark Zuckerberg‘s $100 billion behemoth but faster-growing and more targeted. Read more.

Los Angeles Times – Google to Pass Facebook in US Digital Ad Revenue, Report Says
Watch out, Facebook, Google is gaining. The social networking giant will lose its lead in online U.S. display advertising revenue to Google next year, according to a new report from research firm eMarketer. Read more.

PaidContent – Report: Facebook, Google Overtake Yahoo In Display Ad Market Share
Yahoo’s once dominant position with display advertising is now officially over. Research firm eMarketer released figures Wednesday showing that both Facebook and Google surpassed Yahoo last year in display-ad revenue, with $1.73 billion and $1.71 billion, respectively. Read more.

TechCrunch – Google’s Diversifying Display Ad Business Could Pass Facebook’s, eMarketer Guesses
Research firm eMarketer has put together a few interesting data points that show Google doing better in display ads than you might have realized. That is, by growing this business across properties and networks that it at some point acquired — YouTube, DoubleClick, and mobile (AdMob) — it’s set to pass Facebook’s own display business. Read more.

Posted on February 28, 2012.    

eMarketer Webinar: Cashing In on Mobile Shopping

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To listen and watch playback of the webinar, Cashing In on Mobile Shopping, click here. You can view the PowerPoint deck below.

View more presentations from eMarketer

Key takeaways will include:

  • A review of challenges marketers are facing
  • Mobile strategies to enhance customer loyalty and brand engagement
  • Advantages of offers and promotions that incorporate location, context and timeliness
  • Benefits of complementing existing mobile check-in services with more robust checkout and payment solutions

About Noah Elkin

Noah covers trends in mobile marketing, usage, content, devices and commerce. He is co-founder and co-chair of the Emerging Technologies Committee for the Search Engine Marketing Professional Organization and a member of the Interactive Advertising Bureau’s Mobile Advertising Committee. He is in demand as a speaker at digital and industry conferences.

Sponsored by Kony.


Posted on February 24, 2012.    

February 17, 2012: eMarketer in the News

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Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The New York Times – Outdoors or Inside, Sony Offers Users a Perpetual Game
Before the Android phone, before the iPod, before the GameBoy, there was the Walkman, the device that taught a generation to expect entertainment on the go. Read more.

The Wall Street Journal – TV’s Big Ad-Sales Bazaar Inspires an Online Copycat
It may be the biggest week of the year in television: five days in May when television stars and network executives converge in New York to tout their hot new shows for advertisers. Read more.

The Wall Street Journal – Twitter to Pursue Smaller Ad Clients
Twitter Inc. will begin marketing its ads to small and medium-size merchants, casting a wider net for advertising revenue as it steps up its efforts to turn more than 100 million monthly Twitter users into a business big enough to justify its heady valuation. Read more.

Advertising Age – Twitter Opens Up Self-Serve Ad Platform to 10,000 Small Businesses
Twitter is rolling out the self-serve ad platform it’s been testing to 10,000 small and midsize businesses next month through a partnership with American Express, in a bid to broaden its revenue streams. Read more.

The Associated Press – Twitter Unveils Self-Service Advertising System
Buying ads on Twitter is about to get easier for small businesses as the online messaging service adds a key piece to its moneymaking model. Read more.

CNN – Twitter Slaps Limits On Sales of Its Pricey Stock
While Facebook prepares to go public, Silicon Valley’s other buzzy social startup, Twitter, is doing everything in its power to stay private. In pursuing that goal, it has slapped its shareholders with an unusual restriction: No one who holds stock can sell more than 20% of their shares. Read more.

Forbes – Beyond Facebook: 5 Ways To Monetize Private Networks
According to eMarketer, social network advertising is expected to reach $5.54 billion this year and will grow to $10 billion by 2013. While the bulk of this money will go to Facebook, there are still ample advertising growth opportunities for other social networking sites. Read more.

Bloomberg – Retailers Shut Facebook Storefonts Amid Apathy
Last April, Gamestop Corp. (GME) opened a store on Facebook to generate sales among the 3.5 million-plus customers who’d declared themselves “fans” of the video game retailer. Six months later, the store was quietly shuttered. Read more.

Los Angeles Times – Traditional News Still Lags in Online Advertising, Study Says
Traditional media outlets “have had little success” getting advertisers to move from their legacy businesses to their online news sites and relatively few of the ads they create for the Web are targeted to customers based on their interests, according to a new study by the Project for Excellence in Journalism. Read more.

Bloomberg Business – Can Social Media Lift Travel?
For many people, booking a vacation is strictly an online affair: browse, click, buy. Now established players such as Expedia (EXPE), along with a bunch of startups, are hoping to enlist friends and family via social networks to cheaply replicate individually tailored services travel agents once provided. Read more.

Posted on February 17, 2012.    

February 10, 2012: eMarketer in the News

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Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The New York Times – Print News Media Go Live With Video Programming
The newest addition to the newsroom of Politico makes a statement about the news Web site’s priorities. It’s a stage set with lights, microphones, an anchor desk and five high-definition cameras so that reporters and editors can produce hours of live programming for Internet viewers. Read more.

The New York Times – After a Year, Tablet Daily Is a Struggle
One year ago Rupert Murdoch took the stage at the Guggenheim Museum and with much fanfare introduced a News Corporation publication that, in the words of the Apple executive Eddy Cue, would “redefine the news.” Read more.

The New York Times – Facebook’s Mobility Challenge
Lots of people love their cellphones. Facebook, so far, is not a big fan.Amid the jaw-dropping financial figures the company revealed last week when it filed for a public offering was an interesting admission. Although more than half of its 845 million members log into Facebook on a mobile device, the company has not yet found a way to make real money from that use. Read more.

Financial Times – Facebook Looks to Make Mobile Click
When Facebook starts offering marketers the chance to highlight their messages in smartphone apps and other mobile devices in the run-up to its initial public offering, it will begin to tackle a problem that has flummoxed more established tech companies: how to make sure ad revenue is not lost as use of their services shifts to smaller screens. Read more.

MSNBC – eMarketer Strikes Enterprise-Wide Deal With Omnicom Media Group
eMarketer today unveiled a new corporate agreement that provides all US employees at Omnicom Media Group with eMarketer’s insights on digital marketing, media and commerce. Read more.

Bloomberg – Google Privacy Changes Must Be Stopped, Argues Lawsuit Seeking FTC Action
Google Inc. (GOOG)’s planned changes to its privacy policy violate a consent order signed with the U.S. Federal Trade Commission last year and should be blocked, a Washington advocacy group said in a lawsuit. Read more.

Bloomberg – Twitter to Hire Google Asia Advertising Executive Shailesh Rao
Twitter Inc. said it plans to hire Shailesh Rao, who had been leading Google Inc. (GOOG)’s display- advertising sales in Asia. Read more.

CNN Money – How Google Ads Reinvented the Sales Call
Companies diving into mobile advertising have found success getting consumers to do something unusual with their smartphones: make calls. Read more.

USA Today – Facebook Eyes China for Growth
Facebook, whose membership is fast approaching a billion, is pondering its next big frontier — China. Read more.

Los Angeles Times – Watchdog Sues FTC over New Google Privacy Policy
A consumer watchdog has escalated its efforts to block Google from rolling out a controversial new privacy policy that would allow the Internet search giant to harvest more information about its users. Read more.

Posted on February 13, 2012.    

eMarketer Strikes Enterprise-wide Deal with Omnicom Media Group

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eMarketer now provides digital intelligence to Omnicom Media Group employees in the US

NEW YORK, NY (February 8, 2012)—eMarketer today unveiled a new corporate agreement that provides all US employees at Omnicom Media Group with eMarketer’s insights on digital marketing, media and commerce.

The agreement, which gives Omnicom Media Group access to a steady flow of information on online marketing, media spending and consumer usage trends via eMarketer’s corporate subscription service, signifies Omnicom Media Group’s commitment to keeping employees across all departments on the cutting edge of digital marketing.

“Our clients expect everyone within our organization to be fluent on the latest digital trends,” said Scott Hagedorn, Chief Executive Officer at Annalect Group, part of Omnicom Media Group. “eMarketer is how we’re able to deliver on that expectation—it’s exactly the information we need to continue our industry leadership.”

Since finalizing the deal, which took effect on January 1, 2012, eMarketer has seen a surge in demand from Omnicom Media Group employees.

“The uptake from Omnicom Media Group employees has been unbelievable so far,” said eMarketer President Lisa Church. “In just a few weeks, the company’s usage of eMarketer has more than tripled, and they’ve added hundreds of new people who can now access eMarketer intelligence instantly.”

Church added: “It’s so pleasing to do business with a company like Omnicom Media Group, which is responding to the rapid pace of digital change by distributing market intelligence directly to all employees.”

Omnicom Media Group’s OMD was recently named Media Agency of the Year by Advertising Age.

About eMarketer
eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.
www.eMarketer.com

Media Contact:
Clark Fredricksen
Vice President, Communications, eMarketer
Tel. 212-763-6056
Twitter

Posted on February 8, 2012.    

February 3, 2012: eMarketer in the News

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Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The Wall Street Journal – Facebook Sets Historic IPO
Facebook Inc. filed for an initial public offering Wednesday that could value the social network between $75 billion and $100 billion, putting the company on track for one of the biggest U.S. stock-market debuts of all time. Read more.

The Wall Street Journal – Advertisers’ Free Ride May End on Facebook
When the social network filed for its initial public offering on Wednesday, the spotlight shifted from the site’s exponential user growth to a metric that may have more bearing on its market value: ad sales. Read more.

The Wall Street Journal – Facebook Pads Its Lead Over Yahoo in Online Display Ads With 28% of Market
Facebook Inc. is widening its lead in the online display-advertising market, just days ahead of an expected filing for an initial public offering. Read more.

The Wall Street Journal – Changes Weighing on AOL
AOL Inc. reported a 66% decline in fourth-quarter profit as lower subscription revenue, higher costs and tax provisions more than offset improved advertising sales. Read more.

The Financial Times – A New Page Opens for Facebook
Facebook is so far succeeding in convincing advertisers that the social network is a place they must be. In the past year, it overtook Yahoo to become number one in online display advertising revenues, taking 16.3 per cent of the market, says EMarketer, a research firm. Read more.

The Financial Times – Investors Seek Things to Like On Facebook
A solid online advertising business – though not quite the juggernaut that some had hoped – and with key questions still hanging over the value of “social” and mobile advertising to the world’s big consumer brands. Read more.

The Financial Times – Tech News From Around the Web
Twitter‘s global advertising revenues are forecast to grow to $540m by 2014, according to eMarketer, up from a projected $260m this year. However, Twitter’s chief executive, Dick Costolo, indicated at a US conference this week that he was in no hurry to take the company public. Read more.

National Public Radio – Facebook IPO: Worth the Price or Next Internet Bubble?
Many investors are expecting Facebook to file papers for an initial public offering sometime later this week. The company, which was founded in a Harvard dorm room less than a decade ago, is expected to be valued at nearly $100 billion by Wall Street. Read more.

National Public Radio – Will Facebook’s Shares Be Worth the Price?
Facebook’s IPO could value the company at up to $100 billion. That would make it a very expensive stock for a company whose earnings are strong but not stratospheric. Investors who take the plunge will be making a wager that Facebook can capture a very large share of the advertising market. Read more.

CNN – Is Facebook Worth $100 Billion?
A long list of tech IPOs captured attention in 2011, but no company has been drooled over like Facebook. And finally, its debut looks to be imminent. Read more.

Bloomberg Business – Facebook’s Epic Offering by the Numbers
The ranks of the One Percent are about to get bigger. Facebook is seeking to raise $5 billion in one of the tech world’s most anticipated initial public offerings, according to a Feb. 1 regulatory filing. Read more.

The Associated Press – Facebook IPO Could Value It Among Top Companies
When Facebook makes its long-expected debut as a public company this spring, the social-networking company will likely vault into the ranks of the largest public companies in the world, alongside McDonald’s, Amazon.com and Bank of America. Read more.

The Associated Press – Status Update: Facebook to Go Public, Raise $5B
Facebook made a much-anticipated status update Wednesday: The Internet social network is going public eight years after its computer-hacking CEO Mark Zuckerberg started the service at Harvard University. Read more.

USA Today – Is $100B Valuation Too Heady for Facebook?
The social-networking giant is poised to file for an initial public offering as early as this week. The IPO could raise $10 billion and make Facebook, on paper, as valuable as McDonald’s, with a market value of $100 billion. That would rank Facebook 26th on the S&P 500. Read more.

USA Today – Facebook IPO Filing Puts High Value on Social Network
Facebook on Wednesday filed to go public and raise $5 billion in what could be the largest-ever Internet IPO. Read more.

Advertising Age – Facebook Files for IPO; Reveals $1 Billion in 2011 Profit
Facebook lifted the veil on its financials in its filing today with the Securities and Exchange Commission, revealing $1 billion in 2011 profits and robust growing revenue streams that are becoming gradually less reliant on advertising as the company grows its “Payments” business. Read more.

Bloomberg – Twitter Global Expansion Increases Sales, Censorship Challenges
Twitter Inc.’s international expansion may help fuel a threefold gain in revenue, even as it raises censorship challenges for the microblogging service. Read more.

Bloomberg – Facebook May Be More Expensive Than Google
Facebook Inc. may command a valuation more than five times higher than Google (GOOG) Inc. as it seeks to raise $5 billion in the world’s largest initial public offering of an Internet company. Read more.

Bloomberg – Facebook Building Lead in U.S. Display Ads, ComScore Says
Facebook Inc., the world’s largest social-networking service, accounted for 28 percent of U.S. online display-advertising impressions in 2011, expanding its lead in the industry, ComScore Inc. (SCOR) said. Read more.

Reuters – Facebook’s Zuckerberg To Keep Iron Grip After IPO
Facebook unveiled plans for the biggest ever Internet IPO that could raise as much as $10 billion, but made it clear CEO Mark Zuckerberg will exercise almost complete control over the company, leaving investors with little say. Read more.

Forbes – Four Ways Big Media Can Survive In The Tablet Era
Tablets are the new PC. No question. A new survey released by the Pew Research Center reports that 29% of all U.S. adults already own a tablet or e-reader, thanks to a massive holiday gift-giving push. At this pace we should see a majority of American adults owning tablet devices by the end of 2012. Read more.

Forbes – Why Are Twitter’s Revenues So Puny? Time to Grow Up
With all the commotion about Facebook’s (FB) planned IPO filing tomorrow, you might have missed another study that came out yesterday from some outfit called eMarketer saying that Twitter’s revenues were going to “hit” $540 million in 2014. Read more.

Los Angeles Times – Investors Aren’t All Sold on Facebook IPO
Facebook Inc. has opened its books to eager investors, but some don’t like what they see. Read more.

Posted on February 6, 2012.    

Google Edges Closer to Facebook as US Display Advertising Becomes Two-Horse Race

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Global ad revenues at Facebook to reach $6.1 billion in 2012

NEW YORK, NY (February 22, 2012)—Facebook passed Yahoo! last year to become the top display advertising seller in the US, but the company’s lead may be short-lived. Google’s display business is growing faster than anticipated—and is set to surpass Facebook’s next year, according to a new forecast by eMarketer.

Display Advertising Revenues:

Net US display advertising revenues at Google reached $1.71 billion in 2011, just below the $1.73 billion Facebook earned the same year, according to eMarketer. This year, US display revenue growth at both companies will be nearly identical—around 48% year over year—with Facebook expected to earn $2.58 billion in revenue, compared to Google at $2.54 billion, eMarketer estimates.

Google is expected to surpass Facebook in 2013, when the company’s US display revenues grow 45.3% to $3.68 billion, eMarketer estimates. US display ad revenues at Facebook will grow 27.6% to $3.29 billion that year.

The overall US display advertising market, which includes spending on online video, sponsorships, rich media and banner advertisements, grew 25.2% to $12.4 billion in 2011, eMarketer estimates, and will increase to $15.39 billion in 2012.

Facebook’s share of overall US display ad market revenues grew to 14% in 2011, up from 11.5% in 2010. This year, Facebook’s share is expected to grow to 16.8%. By comparison, Google’s share of US display ad revenues is expected to reach 16.5% in 2012, up from 13.8% in 2011 and 12.1% in 2010, when the company closed its deal to purchase AdMob.

Both companies are pulling away from other contenders in the display category. Combined, Google and Facebook’s display ad revenues will account for 33.3% of total display ad spending in 2012, eMarketer predicts, rising to 38.8% in 2014.

Meanwhile, eMarketer estimates Yahoo! will see its share of the US display market fall to 9.1% this year, from 10.8% in 2011—a far cry from 2008, when Yahoo!’s share of US display revenues peaked at 18.4%—despite the company’s continued revenue growth. Microsoft’s share of display revenues will shrink to 4.4% this year from 4.5% in 2011, eMarketer estimates, while AOL’s share will fall to 4% in 2012, from 4.3% last year.

Changes from Previous Forecasts:

This forecast incorporates a stream of newly available data, including reported figures from major players such as Facebook and Google.

The forecast also features a significant upward revision for Google’s display business compared to previous eMarketer projections—a result of stronger-than-expected performance from the company’s mobile display business, YouTube’s growing role as a venue for premium display inventory, and strong growth from the company’s DoubleClick ad network. The strength of Google’s existing relationships with search advertisers has also been a tremendous help for the company’s display business, according to eMarketer principal analyst David Hallerman.

At the same time, eMarketer revised its figures for Facebook downward slightly after the company’s S-1 filling revealed a slower-than-expected growth rate for 2011, particularly in the fourth quarter.

eMarketer previously estimated in July 2011 that US display advertising revenues at Google would top $1 billion in 2011 as the company’s share of US display revenues rose to 9.3%, up from an 8.6% share in 2010. The previous forecast estimated Facebook would earn $2.01 billion in US display ad revenues in 2011—accounting for a 16.3% market share.

eMarketer forms its forecast for online advertising spending through a meta-analysis of estimates from research firms that track ad spending and impressions; reported data from major advertising publishers; results from its benchmark source, the Interactive Advertising Bureau/PricewaterhouseCoopers; and other sources. eMarketer also conducts interviews with executives at agencies, brands and advertising publishers who provide perspective on the development of the business as a whole, as well as revenues for individual companies.

Global Facebook Revenues:

Global revenues at Facebook are expected to grow 64% to $6.1 billion in 2012, up from $3.7 billion in 2011, according to eMarketer. The previous forecast in September 2011 estimated Facebook would earn $4.27 billion in 2011.

However, eMarketer still expects strong performance from Facebook in 2012, especially as the company expands its ad offerings to include “Sponsored Stories” in the News Feed and attempts to lure more big-brand advertising dollars, according to eMarketer principal analyst Debra Aho Williamson.

Much of Facebook’s success in the past has come from performance marketers and small or medium-sized businesses using the company’s self-service ad platform, which eMarketer estimates accounts for as much as 60% of total ad spending on Facebook.

eMarketer estimates the company’s worldwide advertising revenues will grow 60.5% to $5.06 billion this year, accounting for 83% of total revenue. By 2014, Facebook is expected to bring in $7.64 billion in ad revenue alone.

Online and Total Ad Market Share:

Google still holds a healthy lead in the overall ad market, thanks to strong mobile, display, and search revenue growth. The company’s share of the $39.5 billion US online advertising market will reach 44.9% in 2012, up from 41% in 2011. As the total US advertising market rises to $169.5 billion in 2012 from $158.9 billion in 2011, eMarketer estimates that approximately one in 10 advertising dollars spent in the US will go to Google.

Facebook earns about 1.1% of all ad dollars spent in the US, eMarketer estimates, and the company still trails Yahoo! in terms of total online ad revenues. The social network, which does not sell search advertising, will see its share of total US online ad revenues grow to 6.5% this year, from 5.4% in 2011. Yahoo’s share will fall to 7.4%, from 9.5% in 2011.

About eMarketer
eMarketer is the authority on digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment. By weighing and analyzing information from different sources, eMarketer provides businesspeople, marketers and advertisers with the most complete view of digital marketing available.
www.eMarketer.com

Media Contact:
Clark Fredricksen
Vice President, Communications, eMarketer
Tel. 212-763-6056
Twitter

Posted on February 2, 2012.    

eMarketer Launches New Version of Corporate Subscription Service

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Clients now get a faster, more customized user experience

NEW YORK (February 1, 2012)—eMarketer today launched a new version of its corporate subscription service, featuring an easy-to-use  design, improved search functionality and results, personalized recommendations for finding content with a new “You May Also Like” feature, and My eMarketer, which allows users to tailor the eMarketer homepage exactly to their needs.

“This is the fastest, most customized user experience eMarketer has ever provided,” said eMarketer president Lisa Church.

“More of our clients want to provide business intelligence directly to employees inside organizations—so we’re responding to that need by making eMarketer insights about the latest digital trends easy to access, understand and apply,” said Church.

The improvements are part of an ongoing effort by eMarketer to provide clients not only with outstanding information quality and breadth, but also excellent usability, flexibility and value. Last year eMarketer launched its mobile application, Executive View, which allows businesspeople to keep up with the digital landscape anytime, anywhere.

So far, the feedback from eMarketer clients has been positive.

“I think eMarketer’s web portal and services are top notch—and the new version is even more user-friendly and customizable,” said Robin Laylin, Senior Director for Mobile Advertising at GSMA. “Kudos to eMarketer’s client experience and technical teams.”

Key features introduced in the launch:

  • My eMarketer: Users can tailor eMarketer exactly to their needs by choosing the most relevant topics, industries and geographies to display on their homepage.
  • Suggested Content: View customized recommendations for reports, articles and charts with the new “You May Also Like” feature.
  • Simplified Design: The new interface is easier to use, allowing subscribers to get the information they need—faster.
  • Stronger Search Results, Now with Preview Mode: View the most relevant results with eMarketer’s improved search algorithm, browse Editor’s Picks of the best new reports, or preview reports, charts, interviews and articles by clicking the icon next to each result.
  • Mobile Access Everywhere, for Any User: eMarketer’s mobile application, Executive View, is now available to every corporate subscriber.
  • Quick Takes: Get a short summary, the latest data and the eMarketer point of view about a wide variety of digital marketing trends.

About eMarketer
eMarketer publishes data, analysis and insights on digital marketing, media and commerce. We do this by gathering information from many sources, filtering it, and putting it into perspective. For more than a decade, leading companies have trusted this approach, and have relied on eMarketer to help them make better business decisions.

Media Contact:
Clark Fredricksen
Marketing Communications Director, eMarketer
Tel. 212-763-6056
Twitter

Posted on February 1, 2012.