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May 18th, 2012: eMarketer in the News

Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

The New York Times – Ahead of I.P.O., G.M. to Quit Advertising on Facebook
Just days before Facebook is scheduled to hold its first public stock offering, which could value the company at more than $100 billion, one of the country’s largest marketers has decided to remove its advertising from the social network. Read more.

The Wall Street Journal – China’s Web Firms Face Tough Times
China’s biggest Internet companies are posting mixed results despite the addition of millions of new online users each year, as efforts to tap the promise of the world’s largest online market are complicated by tougher government content restrictions, higher costs and a shift to mobile devices. Read more.

Reuters – Yahoo Investors Applaud Change, Fear Limbo
Yahoo Inc.’s choice of interim chief executive is a signal the company is returning to its roots selling brand advertising on its consumer websites, analysts say, even as a deal with an activist hedge fund raises new questions about its future. Read more.

USA Today – Facebook Must Change After IPO
Facebook is about to burst out of the IPO gate Friday, with a blistering initial public offering that is expected to raise billions — not to mention the eyebrows of some investors on Wall Street. Read more.

USA Today – Do Facebook Ads Work? IPO, GM Spotlight Issue
Just as Facebook prepares for its highly anticipated initial public offering of stock, the effectiveness of advertising on the site is under scrutiny, thanks to General Motors’ decision to pull its paid advertising. Read more.

USA Today – Yahoo’s Interim CEO Has Tough Job Ahead of Him
The newest chief Yahoo, interim CEO Ross Levinsohn, has carved a career out of making deals. Now, as head honcho at the embattled Internet icon, he needs to make plenty. Read more.

The Associated Press – Lack of Trust in Facebook May Hold Back Ad Sales
Facebook’s reach is wide but not deep. Few users surveyed in an Associated Press-CNBC poll say they click on the site’s ads or buy the virtual goods that make money for it. Read more.

Marketplace – What Does the Facebook IPO Mean for You?
You might have heard, Facebook is going public today. And we wondered what a bunch of shareholders mean to the rest of us friending, picture-posting, regular Facebook users. We asked a few people in downtown L.A. for their best guesses. Read more.

Advertising Age – Yahoo CEO Thompson Steps Down Over Resume Flap as Levinsohn Takes Reins
Yahoo CEO Scott Thompson has left the company, Yahoo said Sunday, after a resume scandal damaged his credibility and severely hampered his ability to lead a turnaround. Read more.

Advertising Age – Facebook IPO Eclipses Google, GM
Facebook Inc. gained as much as 18% in its trading debut, following a record initial public offering that made the social network more costly than almost every company in the Standard & Poor’s 500 Index. Read more.

CNN – You’re Only Worth $1.21 to Facebook
How much does Facebook value its users? In strictly monetary terms, about as much as a bag of chips. Read more.

Bloomberg – Facebook Stalls in Public Debut After Record $16B in IPO
Facebook Inc. hovered near the initial public offering price in its trading debut, following a record IPO that made the social network more costly than almost every company in the Standard & Poor’s 500 Index. Read more.

Bloomberg – GM Says It No Longer Plans to Advertise on Facebook
Facebook Inc.’s loss of paid advertising from General Motors Co., the world’s biggest automaker, may spur other marketers to reconsider ads on the site and hamper sales growth just as the social network debuts as a publicly traded company, an analyst said. Read more.

Bloomberg – Facebook Increases IPO Price Range to $34-$38 a Share
Facebook Inc. boosted the price range on its initial public offering to seek as much as $12.8 billion, signaling that Chief Executive Officer Mark Zuckerberg expects demand for the social network to withstand recent market turmoil. Read more.

Bloomberg – Facebook CEO Focuses on Mobile Strategy as IPO Nears
Mark Zuckerberg will celebrate turning 28 today on the final leg of a roadshow aimed at building demand for Facebook Inc.’s initial public offering and convincing investors that he can make money from mobile users. Read more.

Bloomberg Businessweek – Will Facebook Adapt to Mobile or Will Mobile Adapt to Facebook?
We all know Facebook needs to become a force in mobile advertising, but just how much of a force? Read more.

Bloomberg Businessweek – Meet the New Yahoo! Boss
When Yahoo! was searching for a new chief executive officer in October after firing Carol Bartz, the company’s head of global media, Ross Levinsohn, went on stage at the Web 2.0 Summit in San Francisco. His interviewer asked if he was interested in the job. “I’ve kept my head down for most of my career,” he responded. “When it’s popped up occasionally, you get whacked.” Read more.

Los Angeles Times – Facebook Is Tough to Quit, and Investors Like that
Among Facebook’s advantages as the only big social network is that even users who can’t stand it still can’t stay away. Read more.

Posted on May 23, 2012.