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May 4, 2012

Is Your Social Media Strategy Global?

A new eMarketer report analyzes the need for marketers to strategize carefully about their social media plans in countries around the world. Many companies have taken a bottom-up approach to global social efforts so far, but more internal organization may be required as markets outside North America grow and gain importance. Full Article

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The Ultimate Email Marketing Guide: Cross & Up-Sell Programs

60% of marketers missed incremental sales opportunities in their 2011 Holiday Season emails, according to a recent StrongMail survey. Learn the strategies for implementing, testing and optimizing cross- and up-sell programs to drive more profitable behavior from your customers. Download now!


With Smartphones, Clorox Meets Moms in the Shopping Aisle

Tiffany Tan, senior group manager of consumer and shopper promotions, and Davis Kellis, director of public relations and socia media, spoke with eMarketer about one of The Clorox Company's key demographics—moms—and how the group is reached on smartphones. Full Article



Tiffany Tan
Senior Group Manager, Consumer & Shopper Promotions
The Clorox Company

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WEBINAR 5/8: How to Turn Customer Data into Actionable Insight

Analyze in order to prioritize. Every insight you gain, across every channel and program, leads to a deeper understanding of what customers want today—and what they'll need tomorrow. Watch this webcast to find out how to use in-depth analysis to drive targeted action. Register for the Webinar >

Internet Users in Mexico Embrace Online Entertainment

Highly engaged internet users in Mexico spend a significant amount of time on entertainment websites. User trends and a timely joint venture between incumbent players in the telecom and music industries could herald a brighter future for record labels in a market where piracy and illegal sharing are commonplace today. Full Article

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RECENT ARTICLES

eMARKETER EVENTS

May 7-9, 2012, Orlando, Florida
eMarketer Principal Analyst Noah Elkin is among the speakers for this event.
May 10, 2012, Chicago, IL
eMarketer CEO Geoff Ramsey is a speaker at this event.


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