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December 4, 2009
Social Initiatives: B2B vs. B2C
Business-to-business companies have different goals, different success metrics and different usage from other social media marketers. Full Article




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Building Customer Relationships with Kraft
Kelley Woodland, senior director, consumer relationship marketing at Kraft, discusses the company's CRM initiatives and the ways in which consumers and brand loyalists are influencing everything from product development to meal planning tips. Full Article


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