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Mobile Becoming Moms' Daily Shopping Companion
Mobile is becoming an essential part of moms' daily shopping routine. More than one-third of US moms reported using mobile devices every day to shop, rising to more than half who used a smartphone or tablet every week for shopping. Clothing and beauty were the top mobile shopping categories. Full Article 
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Discover how online testing, automated segmentation and behavioral targeting will allow your business to make data-driven decisions that deliver improved customer experiences.
Access the Free Whitepaper Now
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B2B Email Marketers Focus on Targeting Content The tactic B2B email marketers most want to improve on is getting content out to the right segments. Most use email marketing for customer acquisition and lead nurturing, pointing to the importance of making sure the right people are reading the content most useful to them. Full Article 
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Register now for thinkDoubleClick on June 4th -- a livestream discussion with Neal Mohan, VP of Display Advertising, and industry leaders about the digital evolution, and how to use ad-technology to connect with consumers. You won't want to miss it!
Click here to register.
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Mobile Ad Spending Still Lags in Canada
The smartphone and tablet user base is rising quickly in Canada, but advertisers have still been hesitant to put ad dollars to mobile. According to a new eMarketer report, spending will rise, as metrics improve and brands create innovative approaches to the channel. Full Article 
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eMARKETER EVENTS
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May 23, 2013, London, UK eMarketer's UK Analysts will be delivering a presentation titled "The Changing UK Consumer"
June 3, 2013, Chicago, IL eMarketer's Noah Elkin will be delivering a presentation titled "Key Digital Trends For 2013 And Beyond"
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