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Why eMarketer

Why eMarketer is Different

What makes us the definitive research source for marketing in a digital world? It starts with a process unlike any other and ends with data that's trusted by leading marketers and journalists.

What We Do


Gather Thousands of Datapoints

So you don't have to

We collect virtually every study related to our coverage areas from thousands of sources worldwide. These sources include other research firms, measurement companies, media and marketing agencies, academic institutions, governments, and many more. We also interview hundreds of the most successful and influential subject matter experts.

eMarketer's Sources »

Filter Through the Data

Distilling the purest information

We painstakingly review all of the data and keep only the most credible and verified information. This includes digging deeply into each study’s methodology, as well as questioning the underlying assumptions of each finding.


Develop Our Own Benchmarks

Above the trees, we can see the forest

We compare only the best information side by side to assess what trends the research world is really seeing. Our statisticians and analysts use this elevated perspective to develop eMarketer’s own independent benchmark data and forecasts.

eMarketer's Coverage »

Add Perspective to the Numbers

A story is more memorable

We know that data and statistics need to have context to really sink in. And we know that the implications or relationship between data is rarely explained. Our editors and writers provide the most comprehensive overview of a topic while making the information easy to understand and simple to put into perspective.


What We Don't Do

  • No Primary Research

    While other research firms are committed to the panels and studies they carry out, we don’t conduct our own research. Our benchmarks and insights rely on the combined methodologies from the world’s best researchers. We use all of their studies to create our perspective. And that means you can too.

  • No Consulting

    Some research firms treat their research as a secondary offering, while their primary focus is selling analyst time and vendor rankings. This often limits objectivity and can skew research results regardless of evolving market conditions. We have no axe to grind. So if trends shift and new data comes to light, we’re happy to shift with it.

  • No Conflicts of Interest

    Some firms have conflicts of interest because their clients and shareholders suffer if trends shift in undesirable directions. Our privately owned company exists to provide the purest form of the research available. We don’t care if trends shift. We just want to make sure you know about it so that your team can be prepared.

How Customers Benefit from Our Data and Insights

  • Winning

    Winning the Sales Pitch

    “The data [from eMarketer] just has that extra layer of credibility that allows us to have the client say 'yes' more quickly.”

    Roger Gagnon Vice President, Insight and Planning at Critical Mass

  • Validating

    Validating Shifts in Strategy

    “We use all the trend and market data that [eMarketer] offers and best practices that you showcase; we use it to inform how we design our budgets, strategy and the way we go to market.”

    Chris Curtin Senior Vice President, Strategy & Innovation for Global Marketing at HP

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  • Educating

    Educating Clients and Colleagues

    “eMarketer really helps us do our jobs better and keeps us educated and informed on how consumers are using digital today.”

    Helen Katz Senior Vice President, Director of Research at Starcom MediaVest Group

  • Benchmarks

    Providing Benchmarks for Campaigns

    “The comparative estimates are really helpful from a benchmarking standpoint. The data helps us look beyond a particular market and look more broadly for opportunities.”

    Gireesh Joshi Director of Customer Insights at eBay

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  • Conversations

    Having Smarter Conversations with Partners

    “eMarketer helps us clarify for our clients what actually matters—whether it’s a trend in mobile shopping or the real data behind a recent fad. eMarketer provides a credible source of truth that helps all of us have constructive conversations.”

    Erin Hunter Global Head of CPG Strategy at Facebook

  • Present

    Building Powerful Presentations

    “The ability to grab high-resolution charts and plug them right into presentations saves me a lot of time. The charts are clean and crisp, and I don’t need to spend time reformatting them.”

    Corby Fine Senior Director & General Manager, Audience Solutions & Business Development at Rogers Media

How You'll Get the Answers You Need


Simply. Easily. Painlessly.

We believe research should be easy to use and convenient to access. That's why our products are designed with features that allow you to find what you need—whether you want to search through our topics; filter by region, industry, and subcategories; or browse by format. Mix and combine these to get as broad or as granular as you need.

See product features »

Anywhere you need them

eMarketer makes access available across multiple devices so you can get research at your desk, in a cab or on a plane. Mobile apps are available for iPhone and Android. Our iPad app allows you to read new reports in a simple ereader format. Desktop access is powered by robust search and browse capabilities. Favorite reports can be synced across all devices for seamless access.


In formats you can use

You can also get intelligence in a variety of formats, depending on how much time you have and how much depth you need about a particular topic. Reports and webinars allow you to get the most in-depth coverage on a topic, while our forecasts, charts and Comparative Estimates are perfect for that golden nugget of information you’ve wanted.

View all research formats »


leading marketers

Leading companies in every industry rely on eMarketer for information on the competitive and fast-changing world of digital marketing, media and commerce.

Read Customer Stories »

CONFIDENCE in The Numbers

eMarketer is one of the most widely cited research providers in the
media, quoted frequently by virtually every news outlet in the world

In the News

February 2015

Total Citations:

Total Publications:

Top-Tier Publications:

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    When should you rely on our research?

    Industry Standard

    Who relies on our approach to research?

    Customer Stories

    Nearly all Fortune 500 companies rely on us.

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