eMarketer operates under the philosophy that it’s more effective to rely on multiple perspectives, rather than singular opinion—especially considering the pace of change in digital marketing.
First, we collect information from thousands of data sources. We also interview thousands of industry leaders. Then we carefully review all of it, deciding what research makes sense and what doesn't.
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But we don’t simply give you all of that data. We also compare it. For example, our forecasting team analyzes data from dozens of sources. And that’s how they create eMarketer estimates.
Next we put all the information we’ve collected, curated and compared into context. For example, an eMarketer report on social media represents our team’s analysis of all the available data on the subject.
We also make sure this information is easy to access. It’s why eMarketer has an entire product development team focused on one idea: Convenience.
All information from eMarketer is available to users anytime, anywhere. It is incredibly easy to use. That’s why two-thirds of Fortune 500 brands use an eMarketer corporate subscription. Every day.