Schedule a Demo
Does My Company Subscribe?
In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.
The US digital video industry continues to show robust health, as measured by connected TV, smart TV and over-the-top (OTT) video usage as well as data on monetization, audience engagement, and device and content platforms.
eMarketer discusses the biggest issues and opportunities for digital marketers in Canada at the cusp of 2017.
Globally, nearly 2.20 billion people will use a social network regularly in 2016. Of these social network users, approximately 80% will do so from a mobile phone.
Digital formats already account for over half of all media ad spending in the UK, and this proportion will continue to rise. But as investment has grown, digital advertising has come under the microscope, with negative headlines a staple of 2016.
Kids are indeed digital natives, but their digital activity—which often must proceed without benefit of a smartphone, and encounters parental pushback—is more constrained than that of their elders.
Western Europe’s digital advertising market will be worth $35.16 billion in 2016, eMarketer estimates. The UK will account for nearly 42% of that total; Germany will rank second and France third. In 2020, regional spending will approach $45 billion.
A look at some of the most crucial aspects of Vietnam’s digital usage and behavior, including internet penetration, smartphones and social networks, messaging apps, ecommerce and video.
While overall US retail ecommerce penetration is still in the single digits, many sectors have much higher rates.
Ecommerce penetration is fairly low for drugs and beauty products. Retailers in this sector are competitive, though, and are using digital to enhance the in-store shopping experience.
Performance marketing has expanded beyond its base in affiliate marketing to account for the majority of digital advertising spending in the US.
This report provides an overview of mobile phone usage, including user penetration rates, the leading mobile manufacturers and operating systems, as well as the state of access technology in 35 countries.
Connected TV and over-the-top (OTT) video viewing are growing as TV and movie programming continue to flow to digital platforms, and consumers avail themselves of a growing range of streaming devices linked to the biggest screens in their homes.
With consumers warming up to using their phones to pay for goods and services, as well as to send and receive money among friends, eMarketer anticipates strong mobile payments growth in the US. In 2017, proximity mobile payments will exceed $62 billion in value, and peer-to-peer transactions will top $92 billion.
The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2016 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 41 countries.
US adults may be living seemingly busier and more hectic lives, but they are still finding more time to consume media. eMarketer estimates the average US adult will spend 12 hours 5 minutes a day using media in 2016, up 5 minutes from 2015.
Apparel is one of the most popular digital purchase categories—specialty stores in this sector may see ecommerce sales penetration as high as 34%, while ecommerce makes up less than 10% of US retail overall. But Amazon has been giving specialty retailers a run for their money.
UK retail ecommerce is set to perform particularly well during the 2016 holiday season. Growth of 15.4% will see it account for over a fifth of total November-to-December retail sales in the UK this year—the first time it will have passed this milestone.
One year after Instagram formally opened up advertising, revenues are growing fast. However, the app has yet to prove itself as a direct-response platform, influencer marketing is siphoning away some potential revenue and Snapchat is nipping at its heels.
US digital ad spending is expected to climb 20.5% in 2016 to reach $72.09 billion, overtaking TV as the biggest advertising category for the first time.
Discount and variety—whether warehouse clubs, dollar stores or mass merchants—has one of the lowest ecommerce penetration rates of all retail sectors. However, online sales growth is outpacing in-store sales for the industry leaders.
Global advertising spend will rise 7.2% in 2016 to $550.51 billion. More than one-third of all spending will go toward digital formats, including ads on desktop/laptop, mobile and other internet-connected devices.
Making the most of customer acquisition efforts means harnessing the power of data and understanding that emphasizing quality over quantity will result in the highest lifetime value.
Consumers and businesses alike are enjoying the benefits of mobile location services, as evidenced by the rapid adoption of location-centric apps like Pokémon Go and the uptick in spending on locally targeted mobile ads.
As artificial intelligence (AI) creeps steadily into everyday life, marketers and advertisers are using it to make their campaigns more efficient and provide enhanced experiences for their customers.
Marketers are increasingly turning to programmatic methods to buy digital display advertising in China, especially mobile and video ads. They are pairing programmatic with related data and technology to refine the ways they reach consumers.
Department stores are reinventing themselves to stay relevant to digital shoppers. As a result, the segment’s ecommerce sales are starting to grow faster than in-store revenues.
By 2018, nearly three-quarters of digital display ad dollars devoted to reaching audiences in Canada will transact programmatically, a development fueled by strong growth in both private marketplace and programmatic direct deals.
As artificial intelligence (AI) becomes a part of everyday life, it is also being tapped for a growing array of business applications. Its use is expected to grow quickly in the coming years.
A focus on US mothers and their money—including the wide variations in average income and wealth between married and single mothers—helps illuminate their behavior as consumers.
The furniture and home goods sector in the US has low ecommerce penetration, though sales have been steadily rising since the recession.
More than 3.2 billion people worldwide will use the internet regularly this year, and nearly 2.5 billion will do so from a mobile phone.
Brands want attention from consumers in a world of digital distractions, so some platforms and publishers are trying to give them just that: selling digital ads based on audience time spent and engagement, not impressions.
The facts and figures you need to know about the rise of podcasts in the US, along with estimates of future trends.
Ecommerce sales in the consumer packaged goods (CPG) sector are expected to grow as brands dedicate more resources to working with retailers. At the same time, consumers are more open to buying food online.
Brand storytelling through content marketing has proven to be an effective and highly rated activity for digital marketers in Canada.