« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

Coverage of a Digital World

Recent Reports

In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.

Recently Published eMarketer Reports

Report Titles

Month Published

Q4 2016 Digital Video Trends: Monetization, Audience, Platforms and Content

December 2016

The US digital video industry continues to show robust health, as measured by connected TV, smart TV and over-the-top (OTT) video usage as well as data on monetization, audience engagement, and device and content platforms.

Digital Marketing Trends in Canada: Three Obstacles and Three Opportunities for 2017

December 2016

eMarketer discusses the biggest issues and opportunities for digital marketers in Canada at the cusp of 2017.

Worldwide Social Network Users: eMarketer's Updated Estimates and Forecast for 2015–2020

November 2016

Globally, nearly 2.20 billion people will use a social network regularly in 2016. Of these social network users, approximately 80% will do so from a mobile phone.

State of the UK Digital Ad Market 2016: Digital Advertising Gets Bigger, but Not Necessarily Better

November 2016

Digital formats already account for over half of all media ad spending in the UK, and this proportion will continue to rise. But as investment has grown, digital advertising has come under the microscope, with negative headlines a staple of 2016.

US Kids and Digital: Gauging How Digital These Digital Natives Really Are

November 2016

Kids are indeed digital natives, but their digital activity—which often must proceed without benefit of a smartphone, and encounters parental pushback—is more constrained than that of their elders.

Western Europe Digital Ad Spending: Outlays Will Pass $35 Billion in 2016, but Growth Is Slowing

November 2016

Western Europe’s digital advertising market will be worth $35.16 billion in 2016, eMarketer estimates. The UK will account for nearly 42% of that total; Germany will rank second and France third. In 2020, regional spending will approach $45 billion.

Vietnam Online: Digital Usage and Behavior, 2015-2020

November 2016

A look at some of the most crucial aspects of Vietnam’s digital usage and behavior, including internet penetration, smartphones and social networks, messaging apps, ecommerce and video.

Retailers and Digital Commerce 2016: Trends and Benchmarks for Five Sectors

November 2016

While overall US retail ecommerce penetration is still in the single digits, many sectors have much higher rates.

Drug, Health and Beauty Retailers and Digital Commerce 2016: Trends and Benchmarks

November 2016

Ecommerce penetration is fairly low for drugs and beauty products. Retailers in this sector are competitive, though, and are using digital to enhance the in-store shopping experience.

Performance Marketing in US Retail

November 2016

Performance marketing has expanded beyond its base in affiliate marketing to account for the majority of digital advertising spending in the US.

Global Mobile Landscape 2016: A Country-by-Country Look at Mobile Phone and Smartphone Usage

November 2016

This report provides an overview of mobile phone usage, including user penetration rates, the leading mobile manufacturers and operating systems, as well as the state of access technology in 35 countries.

Connected TV and Over-the-Top Video: The Living Room's Place in the US Digital Video Ecosystem

November 2016

Connected TV and over-the-top (OTT) video viewing are growing as TV and movie programming continue to flow to digital platforms, and consumers avail themselves of a growing range of streaming devices linked to the biggest screens in their homes.

US Mobile Payments Outlook: Strong Growth Forecast for Proximity, Peer-to-Peer Payments in 2017 and Beyond

November 2016

With consumers warming up to using their phones to pay for goods and services, as well as to send and receive money among friends, eMarketer anticipates strong mobile payments growth in the US. In 2017, proximity mobile payments will exceed $62 billion in value, and peer-to-peer transactions will top $92 billion.

The Global Media Intelligence Report, 2016

November 2016

The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2016 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 41 countries.

US Time Spent with Media: eMarketer's Updated Estimates and Forecast for 2013–2018

November 2016

US adults may be living seemingly busier and more hectic lives, but they are still finding more time to consume media. eMarketer estimates the average US adult will spend 12 hours 5 minutes a day using media in 2016, up 5 minutes from 2015.

Apparel Retailers and Digital Commerce 2016: Trends and Benchmarks

November 2016

Apparel is one of the most popular digital purchase categories—specialty stores in this sector may see ecommerce sales penetration as high as 34%, while ecommerce makes up less than 10% of US retail overall. But Amazon has been giving specialty retailers a run for their money.

UK Holiday Season Shopping Preview 2016: Christmas Shoppers Ever-More Influenced by Digital

November 2016

UK retail ecommerce is set to perform particularly well during the 2016 holiday season. Growth of 15.4% will see it account for over a fifth of total November-to-December retail sales in the UK this year—the first time it will have passed this milestone.

Instagram Advertising 2017: Big Strides in Its First Year, but Questions Remain

November 2016

One year after Instagram formally opened up advertising, revenues are growing fast. However, the app has yet to prove itself as a direct-response platform, influencer marketing is siphoning away some potential revenue and Snapchat is nipping at its heels.

US Ad Spending: eMarketer's Updated Estimates and Forecast for 2015–2020

November 2016

US digital ad spending is expected to climb 20.5% in 2016 to reach $72.09 billion, overtaking TV as the biggest advertising category for the first time.

Discount Retailers and Digital Commerce 2016: Trends and Benchmarks

October 2016

Discount and variety—whether warehouse clubs, dollar stores or mass merchants—has one of the lowest ecommerce penetration rates of all retail sectors. However, online sales growth is outpacing in-store sales for the industry leaders.

Worldwide Ad Spending: eMarketer's Updated Estimates and Forecast for 2015–2020

October 2016

Global advertising spend will rise 7.2% in 2016 to $550.51 billion. More than one-third of all spending will go toward digital formats, including ads on desktop/laptop, mobile and other internet-connected devices.

Customer Acquisition in the US: A Focus on Data, Audience and Lifetime Value

October 2016

Making the most of customer acquisition efforts means harnessing the power of data and understanding that emphasizing quality over quantity will result in the highest lifetime value.

Location Intelligence, H2 2016: Guidance for US Marketers on Consumer Behavior, Data Quality and Mobile Marketing Tactics

October 2016

Consumers and businesses alike are enjoying the benefits of mobile location services, as evidenced by the rapid adoption of location-centric apps like Pokémon Go and the uptick in spending on locally targeted mobile ads.

Artificial Intelligence for Marketers: The Future Is Already Here

October 2016

As artificial intelligence (AI) creeps steadily into everyday life, marketers and advertisers are using it to make their campaigns more efficient and provide enhanced experiences for their customers.

Programmatic Advertising in China: 2016 Trends and Forecast Update

October 2016

Marketers are increasingly turning to programmatic methods to buy digital display advertising in China, especially mobile and video ads. They are pairing programmatic with related data and technology to refine the ways they reach consumers.

Department Stores and Digital Commerce 2016: Trends and Benchmarks

October 2016

Department stores are reinventing themselves to stay relevant to digital shoppers. As a result, the segment’s ecommerce sales are starting to grow faster than in-store revenues.

Canada Programmatic Ad Spending Forecast 2016: Automated Methods Will Increasingly Dominate Display Ad Buying

October 2016

By 2018, nearly three-quarters of digital display ad dollars devoted to reaching audiences in Canada will transact programmatically, a development fueled by strong growth in both private marketplace and programmatic direct deals.

Artificial Intelligence 2016: What's Now, What's New and What's Next

October 2016

As artificial intelligence (AI) becomes a part of everyday life, it is also being tapped for a growing array of business applications. Its use is expected to grow quickly in the coming years.

US Mothers and Money: How Much They Have, How They Get It, How They Spend It

October 2016

A focus on US mothers and their money—including the wide variations in average income and wealth between married and single mothers—helps illuminate their behavior as consumers.

Furniture and Home Goods Retailers and Digital Commerce 2016: Trends and Benchmarks

October 2016

The furniture and home goods sector in the US has low ecommerce penetration, though sales have been steadily rising since the recession.

Worldwide Internet and Mobile Users: eMarketer's Updated Estimates and Forecast for 2015–2020

October 2016

More than 3.2 billion people worldwide will use the internet regularly this year, and nearly 2.5 billion will do so from a mobile phone.

Attention and Engagement Metrics: Going Beyond the Impression

October 2016

Brands want attention from consumers in a world of digital distractions, so some platforms and publishers are trying to give them just that: selling digital ads based on audience time spent and engagement, not impressions.

Podcasts StatPack: Who's Listening? How Much Are They Listening? What Are They Listening to?

October 2016

The facts and figures you need to know about the rise of podcasts in the US, along with estimates of future trends.

CPG Ecommerce in the US: Expectations and Strategies for Growth

October 2016

Ecommerce sales in the consumer packaged goods (CPG) sector are expected to grow as brands dedicate more resources to working with retailers. At the same time, consumers are more open to buying food online.

Canada Content Marketing: The Most Popular Formats and the Potential of Immersive Media

October 2016

Brand storytelling through content marketing has proven to be an effective and highly rated activity for digital marketers in Canada.