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Coverage of a Digital World

Recent Reports

In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.

Recently Published eMarketer Reports

Report Titles

Month Published

Time Spent with Media in France, Germany and the UK: eMarketer's Updated Estimates and Forecast for 2014–2019

June 2017

The average adult in France and Germany will consume over 10 hours of media every day in 2017. Though behind in total time, UK adults will spend more daily time with media on digital platforms.

Facing Up to Ad Blocking: How Publishers, Advertisers and Their Digital Media Partners Are Responding

June 2017

Internet users aren’t in love with the current state of digital advertising, and many have decided to take control by enabling ad blockers. This has pushed publishers and other digital media partners to respond in turn.

The Internet of Things for Smart Cars: Accelerating on the Information Superhighway

June 2017

Connected and smart cars, powered by digital technology and artificial intelligence, are changing the way people think about transportation. They also have important implications for marketers.

Digital Ad Spending Benchmarks by Industry 2017: The Complete eMarketer Series

June 2017

US industries will collectively spend $83.00 billion on paid digital advertising in 2017, up from $71.60 billion in 2016.

US Media and Entertainment Industries StatPack 2017: Digital Ad Spending Forecast and Trends

June 2017

This is the seventh in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.

Conversational Commerce 2017: Chatbots and Virtual Assistants

June 2017

Search engines and ecommerce sites aren’t going away anytime soon, but thanks to rising comfort levels with virtual assistants and chatbots, voice commands and messaging apps are presenting new sales platforms.

US Hispanics and Digital Usage: How They Differ from Non-Hispanics—and from One Another

June 2017

Though some differences in digital usage persist between Hispanics and non-Hispanics, they have narrowed in recent years—while leaving plenty of disparities among Hispanics themselves.

US Healthcare and Pharma Industry StatPack 2017: Digital Ad Spending Forecast and Trends

June 2017

This is the seventh in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.

Visual Commerce 2017: How Image Recognition and Augmentation Are Changing Retail

June 2017

Retailers are increasingly relying on new computer vision technologies to keep up with their customers, who increasingly communicate in images. This report looks at how they’re doing.

US Telecom and Computing Products and Consumer Electronics Industries StatPack 2017: Digital Ad Spending Forecast and Trends

June 2017

This is the sixth in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.

US Automotive Industry StatPack 2017: Digital Ad Spending Forecast and Trends

June 2017

This is the third in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.

Ad Blocking in France, Germany and the UK: User Numbers Still Rising as Publishers Explore New Tactics

June 2017

Internet users who block ads are a major headache for digital media owners reliant on ad revenues, and for brands hoping to reach those audiences. As ad blocking spreads in France, Germany and the UK, a long-term solution is still some distance away.

US Retail Industry StatPack 2017: Digital Ad Spending Forecast and Trends

June 2017

This is one in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.

The Internet of Things for Smart Cities: Creating Connected Places to Live and Work

May 2017

Municipalities worldwide are exploring internet of things (IoT) applications that can improve efficiency, boost sustainability and encourage economic development. Many of these smart-city projects also represent opportunities for marketers.

US Financial Services Industry StatPack 2017: Digital Ad Spending Forecast and Trends

May 2017

This is the second in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.

US CPG and Consumer Products Industry StatPack 2017: Digital Ad Spending Forecast and Trends

May 2017

This is one in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.

Common Forms of Digital Display Ad Fraud: Faking Traffic, Sites, Attribution and More

May 2017

There are multiple ways to commit ad fraud: These are the most common.

US Ad Fraud 2017: Buyers and Sellers Fall Prey to More Sophisticated Forms

May 2017

Buyers and sellers now have to worry about more advanced forms of fraud siphoning away digital display ad dollars. This report explores how much fraud there is, how it’s affecting buyers and sellers, and what is being done to combat it.

US Travel Industry StatPack 2017: Digital Ad Spending Forecasts and Trends

May 2017

This is the first in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.

US Mobile StatPack 2017: An Atlas of eMarketer Forecasts to Keep at Your Fingertips All Year Long

May 2017

All the mobile stats you need to sense-check, justify or adjust your business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.

Facebook Advertising 2017: Five Factors that Could Rein in Future Growth

May 2017

Facebook is at a turning point, introducing new ad products while still dealing with concerns over fake news, video engagement and measurement. This report covers what marketers are concerned about—and what they need to know for the future.

French Canada 2017: The Digital Distinctions That Set Quebec Apart

May 2017

French-speaking consumers in Canada spend less time with digital media than the rest of the country. As a result, advertisers targeting Quebec have been slower to invest in digital ads.

Digital Transformation 2017: Disrupting 'Business as Usual'

May 2017

This report explores what it means for a business to undergo a digital transformation. It defines the concept and considers the drivers and challenges—as well as the organizational changes required, the impact on the customer and how success is measured.

The Internet of Things for Smart Homes: Voice Control Hastens Adoption

May 2017

Despite recent media hype about futuristic gadgets, smart-home technology is still in the early-adopter phase. The market may finally be gaining traction, thanks to voice-controlled interfaces, less expensive devices and better industry collaboration.

US Omnichannel Retail StatPack: Marketer and Consumer Trends

May 2017

This StatPack provides a visual overview of major omnichannel retailing trends in the US.

B2B Personalization: Delivering One-to-One Experiences to Buyers

May 2017

Business-to-business (B2B) marketers are working to understand the value and feasibility of one-to-one experiences. As buyers grow hungry for more custom messages, marketers are slowly adopting the technology to personalize at scale.

US SVOD and Linear OTT Services: Pay TV Alternatives Come into Focus

May 2017

The US subscription video market has grown dramatically in recent years, while at the same time playing a role that’s closer and closer to that of pay TV. Although many established and emerging players show promise, the sheer number of subscription services raises questions about their sustainability.

China Expenditures StatPack 2017: Consumer Time and Advertiser Dollars

May 2017

An overview of eMarketer’s latest figures for consumer time spent with media and ad spending by media and company in China.

US Time Spent with Media: eMarketer's Updated Estimates and Forecast for 2014–2019

April 2017

eMarketer estimates that US adults will fit an average of more than 12 hours of media usage into their day this year, thanks to multitasking. But the surge in time spent that occurred earlier in the decade (amid mass adoption of mobile devices) has abated.

Worldwide Internet and Mobile Users: eMarketer's Estimates for 2016–2021

April 2017

In 2017, there will be 3.47 billion internet users worldwide, of which nearly 79% will use a mobile phone for access at least once a month. Mobile internet usage will continue to drive overall internet adoption, especially in developing markets.

Customer Experience 2017: The Journey Toward Customer-Centricity Continues

April 2017

The promise of data-driven marketing is that brands will be able to ensure each touchpoint is part of a cohesive and customized omnichannel experience. But for most brands, that reality remains distant.

Digital Video and TV in Germany: TV Gives Ground in a Diverse and Growing Marketplace

April 2017

More than half the population in Germany—an estimated 41.1 million people—will watch digital video via any device at least monthly in 2017. Viewers of all ages increasingly engage with video on mobile phones as well as TV and PC screens.