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Coverage of a Digital World

Recent Reports

In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.

Recently Published eMarketer Reports

Report Titles

Month Published

Time Spent with Media in Canada: The Complete eMarketer Forecast for 2016

May 2016

This report presents eMarketer’s full updated estimates for time spent with media in Canada, with mobile time spent the focal point of change.

US TV and Digital Video StatPack: Ad Spending Data and Audience Trends for Broadcast, Pay and Over-the-Top TV

May 2016

The facts and figures you need to know about TV and digital video in the US, now and for the future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.

The Internet of Things: Investment, Growth and Industry Outlook

May 2016

The internet of things (IoT) is changing the way people live and work. Businesses across industries are finding ways to use real-time data from connected devices to improve their operations and deliver more valuable customer experiences.

The Internet of Things: The Complete Industry-by-Industry Guide for Marketers

May 2016

The internet of things (IoT) is changing how marketers work. Practitioners across industries are learning to harness the real-time data from connected devices to improve their operations and deliver more valuable experiences to customers.

UK Time Spent with Media: The Complete eMarketer Forecast for 2016

May 2016

This report presents eMarketer’s full updated estimates for time spent with media in the UK. Consumers’ usage continues to grow, mostly thanks to mobile.

Video Ads in Social Media: With a Full Slate of Ad Products, the Social Properties Take Aim at TV

May 2016

Facebook, Twitter, Instagram and Snapchat have changed video advertising through features like autoplay, vertical video and live streaming. The impact on YouTube is becoming clear, and now the social properties are taking aim at an even bigger prize: TV.

Digital Video Advertising Trends in China: Spending Patterns, Popular Platforms, Usage and Consumer Attitudes

May 2016

Despite China’s recent economic tremors, eMarketer continues to forecast strong growth for digital ad spending in that country. And within digital, video will remain the fastest-growing segment.

The Customer Experience Mandate: Brand Strategies to Meet and Exceed Customers' Always-On Expectations

May 2016

Customers today base their expectations for good service based on what they get from the primarily digital companies that are famous for it, such as Airbnb, Amazon.com and Uber. As a result, all brands need to focus on delivering the same seamless customer experience to meet these lofty demands.

The US Healthcare and Pharma Industry 2016: Digital Ad Spending Forecast and Trends

May 2016

Digital ad spending in the healthcare and pharma sector will reach $1.93 billion in 2016, up 15.4% from 2015. Gains will be attributed to higher outlays on mobile search and display, and business-to-business (B2B) spending shifting to digital.

The US Media and Entertainment Industries 2016: Digital Ad Spending Forecast and Trends

May 2016

Both the media and entertainment categories are expected to record double-digit growth in digital ad spending this year. Combined, the two industries are poised to invest $7.34 billion on digital advertising in 2016, spurred by consumers’ increased consumption of news and entertainment via the internet.

Digital Ad Spending Benchmarks by Industry: The Complete eMarketer Series for 2016

May 2016

US industries will collectively spend more than $68 billion on paid digital advertising in 2016, continuing a trend of robust growth.

The US Auto Industry 2016: Digital Ad Spending Forecast and Trends

May 2016

The US auto industry will spend $8.71 billion on digital ads in 2016, on the heels of record vehicle sales over the past year. Outlays are forecast to reach $14.14 billion by 2020.

The US Telecom and Computing Products and Consumer Electronics Industries 2016: Digital Ad Spending Forecast and Trends

May 2016

Digital ad spending in the US telecom and the consumer electronics and computing products industries will reach $12.76 billion in 2016, up 14.8% from 2015. Gains will come from increased spending on mobile channels and programmatic methods.

The US Retail Industry 2016: Digital Ad Spending Forecast and Trends

May 2016

Digital ad spending by the US retail industry will reach $15.09 billion in 2016 and grow to $23.04 billion by 2020. While gains in digital outlays will slow over the next several years, retail will remain the top spender among US industries.

The US Financial Services Industry 2016: Digital Ad Spending Forecast and Trends

May 2016

Digital ad spending by the US financial services sector is expected to reach $8.37 billion in 2016, up 14.5% from 2015, with gains fueled by spending on mobile formats, digital video and programmatic advertising.

The US Travel Industry 2016: Digital Ad Spending Forecast and Trends

May 2016

The US travel industry will spend $5.69 billion on digital advertising in 2016, a sharp increase over 2015 that reflects rising travel sales. These have risen due to lower gasoline prices and airfare, and greater spending by leading industry players.

The US CPG and Consumer Products Industry 2016: Digital Ad Spending Forecast and Trends

May 2016

Digital ad spending in the consumer packaged goods and consumer products industry is expected to reach $5.97 billion in 2016, up 18.2% from 2015, with gains coming from mobile, digital video and programmatic ad spending.

UK Ad Blocking: A Growing Problem, and Not Just for Publishers

May 2016

Over a quarter of UK internet users will use ad blocking software in 2017. Consumers continue to be annoyed with the digital ad experience being forced upon them, and stakeholders across the ad supply chain are contemplating how best to address the problem.

The New Display Ad Tech Stack: A Simple Guide to a Complex Topic

May 2016

Buyers and sellers use a variety of tools to automate digital display advertising. This report details common elements of both buyer and seller ad tech stacks and offers an in-depth look at the mechanics behind programmatic advertising.

Restaurant StatPack: Advertising, Mobile and In-Store Tech Trends for US Quick-Service Restaurants, Fast Casuals and More

May 2016

The facts and figures you need to know about restaurants in the US, now and for the future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.

The Internet of CPG Things: What Consumer Products Marketers Need to Know Now

May 2016

The internet of things (IoT) is changing the way the consumer products industry does business. Mobile devices, beacons, radio-frequency communication, smart packaging and real-time data are helping manufacturers track their supply chains and deliver personalized marketing experiences.

US Mobile Commerce Update 2016: Behind the Rapid Growth

May 2016

Mcommerce in the US will continue to grow rapidly in 2016, propelled by smartphones with larger screens, smoother smartphone user interfaces, better mobile search and more effective use of context-driven discovery.

The Changing Path to Purchase: What It Means to Add Mobile to the Mix

April 2016

As mobile usage becomes ubiquitous, the path to purchase is becoming less linear. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store.

Canada Ecommerce StatPack: Facts and Figures About B2C Ecommerce

April 2016

The facts and figures you need about Canada ecommerce, now and for the future. Bookmark the StatPack page to keep these key estimates handy throughout the year.

Affluents in Western Europe: How Digital is Shaping their Habits—and How Brands Are Responding

April 2016

Europe’s affluent, highly digital consumers are perennial targets for marketers keen to attract their discretionary spending. While digital platforms present challenges for high-end brands, they can also extend the appeal of luxury items.

Predictive Analytics in B2B Marketing: Using Data Decisively, at Every Stage of the Funnel

April 2016

Predictive is a major buzzword in marketing technology right now. This report explores this technology, uncovering how business-to-business (B2B) brands use data to build predictive models to improve their tactics at all stages of the customer funnel.

Location Intelligence, H1 2016: Guidance for US Marketers on Consumer Behavior, Data Quality and Mobile Marketing Tactics

April 2016

The use of location services is widespread among adult smartphone users. The location data collected by apps and mobile websites is mostly inaccurate, however. To be successful, marketers need to watch for pitfalls and ask tough questions.

UK Ad Viewability: Just One Piece of the Performance Measurement Puzzle

April 2016

Half of digital display ads served to UK consumers aren’t even seen. However, while ad viewability is a key consideration for marketers, this should be just a minimum requirement. Pairing it with other performance metrics is far more valuable.

Worldwide Ad Spending: The eMarketer Forecast for 2016

April 2016

Paid media ad spending worldwide will climb to $542.55 billion in 2016. Outlays on digital formats—desktop/laptop, mobile and other internet-connected devices—will make up over one-third of the total, with mobile representing half of that figure.

Television Update, Q1 2016: In Advance of the Upfronts, Four Changes on the Horizon

April 2016

How data-driven targeting, programmatic transactions, the rise of the NewFronts and increasing commercial loads are affecting the TV ad business, both now and in the near future.

Digital Video for Brands in the US: Challenges to Consider and Questions to Ask Ahead of the NewFronts

April 2016

This report will discuss top-of-mind concerns brand marketers have with digital video, such as measurement, content development and cross-platform considerations, and how to approach those concerns ahead of the Digital Content NewFronts.

Teens and Children in Canada: A Look at Their Digital Lives and How Brands Interact with Them

April 2016

Children and teens in Canada use digital media and tools first to learn, get entertained and connect with the world around them. For brands looking to engage with these emerging consumers, a responsible and relevant approach is a must.

The Internet of Retail Things: What Marketers Need to Know Now

April 2016

The internet of things (IoT) is changing how retailers do business. Mobile devices, beacons, radio-frequency communication and real-time data are helping merchants and restaurants streamline operations and deliver personalized customer experiences.

Global Social Platforms 2016: A Country-by-Country Review of Social Network Usage

April 2016

A country-by-country overview of the top social platforms, who is using them and what devices they use to access them.

Analyzing US Fathers Today: What's Overhyped, What's Overlooked

April 2016

Amid much-discussed changes in modern motherhood, the behavior of US fathers is also in flux. Their roles in caring for kids, doing household chores and shopping have all evolved, though often not as much as fathers themselves imagine.

US Social StatPack: Usage and Ad Spending

March 2016

All the social stats you need to sense-check, justify or adjust your 2016 business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.