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Coverage of a Digital World

Recent Reports

In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.

Recently Published eMarketer Reports

Report Titles

Month Published

Ad Spending in Southeast Asia: eMarketer's Estimates and Forecast for 2016–2021

October 2017

This report covers eMarketer’s latest estimates for total media, digital and mobile ad spending in six markets in Southeast Asia: Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

Digital Ad Spending in France, by Industry: Outlook and Trends

October 2017

eMarketer examines digital ad spending trends and consumer behaviors in five key industries: automotive, CPG, financial services, retail and travel.

Account-Based Marketing 2017: An Introduction for B2B Marketers

October 2017

With the goal of driving more revenue, account-based marketing offers B2B companies a targeted approach to reach key accounts. This report explains what ABM is, how companies implement it and some of the risks to avoid.

Artificial Intelligence for Marketers 2018: Finding Value Beyond the Hype

October 2017

Artificial intelligence is still in its early stages, but is finally starting to show results. Powerful algorithms, combined with big data and cloud solutions, are helping companies in many industries bring scale, speed and precision to marketing operations.

Worldwide Ad Spending: eMarketer's Updated Estimates and Forecast for 2016–2021

October 2017

Paid media ad spending worldwide will grow 7.1% in 2017 to $583.62 billion. Digital formats will account for 39.0% of ad expenditures, of which mobile will make up 62.7%.

Mobile Advertising in Canada 2017: eMarketer's Forecast, and What's Driving the Massive Growth

October 2017

Taking a look at eMarketer’s forecast for mobile in Canada, and discussing the new mobile opportunities for advertisers.

Global Social Media StatPack: Platforms, Users and Devices

October 2017

A visual overview of the major platforms used in 24 countries and all major regions.

US Time Spent with Media: eMarketer's Updated Estimates for 2017

October 2017

eMarketer estimates that US adults will spend an average of 12 hours, 1 minute per day using media in 2017, of which 3 hours, 17 minutes will be on a mobile device.

Ad Spending in Northern Europe: eMarketer's Estimates for 2016–2021

October 2017

Total media, digital and mobile ad spending forecasts for Denmark, Finland, Norway, Sweden and the Netherlands.

Header Bidding for Ad Buyers: What Brands, Agencies and Buy-Side Platforms Need to Know

October 2017

As publishers become more strategic with header bidding, advertisers are struggling to adjust to this increasingly popular programmatic setup. While there are some benefits, header bidding also introduces pricing and bidding challenges for buyers.

Digital Ad Spending in Germany, by Industry: Forecasts and Trends

September 2017

eMarketer’s forecast for digital ad spending in Germany covers five key industries: automotive, CPG, financial services, retail and travel.

Snapchat Usage and Advertising 2017: Separating Fact from Fiction

September 2017

Snapchat’s ad revenues haven’t grown as quickly as eMarketer had expected a year ago, and its worldwide user growth rate is also slowing. This report explores the reasons why, and gauges marketers’ current feelings about the social platform, including its future.

Q3 2017 Digital Video Trends: Monetization, Audience, Platforms and Content

September 2017

YouTube’s revenue outlook is significantly higher than previously expected, reflecting a healthy market for video advertising. However, a rush to create and monetize video content across entertainment and news platforms could push up against the limits of what the market will bear.

US Ad Spending: eMarketer's Updated Estimates and Forecast for 2017

September 2017

US digital ad spending will grow 15.9% in 2017 to reach $83.00 billion, widening its lead over TV advertising, which will bring in $71.65 billion.

Search Marketing 2017: Marketers Seek Out Consumer Intent as Device Habits Evolve

September 2017

Search ad spending continues to grow robustly in the US, thanks to mobile. Mobile growth is so strong that overall spending increases are in the double digits despite declines in desktop-based search ad spending.

Marketing to Millennials in France, Germany and the UK: Behavioral Insights and Marketer Trends

September 2017

Millennials in France, Germany and the UK tend to be highly digital, overindexing for activities such as smartphone usage and instant messaging. The wider social and economic context also shapes their behavior. For marketers, they’re a constantly moving target.

Retail 2017 TrendPack: The Latest Data and Analysis for Retail Ecommerce

September 2017

The six reports and StatPacks in this collection provide the latest data and analysis for retail ecommerce.

Millennials in France, Germany and the UK: Digital and Nondigital Consumer Trends for 2017

September 2017

Like their US counterparts, millennial consumers in France, Germany and the UK tend to be super-connected, and are often in the vanguard of new digital behaviors. But variations within this cohort, and from country to country, shouldn’t be overlooked.

US Digital Users: eMarketer's Updated Estimates for 2017

September 2017

In 2017, roughly 67% of the US population will own and use a smartphone. Smartphone adoption is driving mobile internet access: Nearly 15% of internet users will exclusively use a mobile device to go online this year.

UK Digital Users: eMarketer's Updated Estimates for 2017

September 2017

In 2017, there will be 54.8 million UK internet users, of which 86.3% will gain access via a desktop/laptop device at least once per month. However, a growing portion of internet users—11.3% this year—will rely solely on mobile devices to go online.

Voice-Enabled Technology StatPack: Current Forecasts for Digital Assistants and Speakers

August 2017

Classifications, user and revenue forecasts, and consumer insights for both digital assistants and voice-enabled speakers.

US Teens and Their Smartphones: The All-Purpose Device for Liking, Snapping, Ad Avoiding, Shopping and More

August 2017

For most US teens, the smartphone—including its camera—has become the dominant factor in their digital activity, whether for internet usage, social interaction or shopping.

US Mobile Banking and Payments: eMarketer's Estimates for 2016–2021

August 2017

eMarketer’s forecast for US proximity mobile payments, peer-to-peer (P2P) mobile payments and mobile device banking users.

US TV and Digital Video StatPack 2017: Ad Spending Data and Audience Trends for Broadcast, Pay and OTT TV

August 2017

The facts and figures you need to know about TV and digital video in the US, now and for the future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.

UK Digital Ad Spending by Industry: Forecasts and Trends

August 2017

eMarketer’s forecast of digital ad spending in the UK covers five key industries: automotive, CPG, financial services, retail and travel. Across all industries, mobile, digital video and social media strategies will drive spending increases over the forecast period.

Email Marketing Benchmarks 2017: Metrics Steady as Data Creates Better Context and Relevance

August 2017

Marketers rely on email for its reach and steady performance. In order to maintain that effectiveness, marketers are using data to create campaigns with better context and relevance for their audience.

TV and Video in Canada: New Viewing Habits Bring Multiscreen Challenges for Advertisers

August 2017

This report explores how consumers in Canada satisfy their viewing appetites across screens, as well as the ways advertisers and media companies are developing ads to engage them.