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In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.
The average adult in France and Germany will consume over 10 hours of media every day in 2017. Though behind in total time, UK adults will spend more daily time with media on digital platforms.
Internet users aren’t in love with the current state of digital advertising, and many have decided to take control by enabling ad blockers. This has pushed publishers and other digital media partners to respond in turn.
Connected and smart cars, powered by digital technology and artificial intelligence, are changing the way people think about transportation. They also have important implications for marketers.
US industries will collectively spend $83.00 billion on paid digital advertising in 2017, up from $71.60 billion in 2016.
This is the seventh in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
Search engines and ecommerce sites aren’t going away anytime soon, but thanks to rising comfort levels with virtual assistants and chatbots, voice commands and messaging apps are presenting new sales platforms.
Though some differences in digital usage persist between Hispanics and non-Hispanics, they have narrowed in recent years—while leaving plenty of disparities among Hispanics themselves.
This is the seventh in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.
Retailers are increasingly relying on new computer vision technologies to keep up with their customers, who increasingly communicate in images. This report looks at how they’re doing.
This is the sixth in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.
This is the third in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
Internet users who block ads are a major headache for digital media owners reliant on ad revenues, and for brands hoping to reach those audiences. As ad blocking spreads in France, Germany and the UK, a long-term solution is still some distance away.
This is one in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
Municipalities worldwide are exploring internet of things (IoT) applications that can improve efficiency, boost sustainability and encourage economic development. Many of these smart-city projects also represent opportunities for marketers.
This is the second in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
This is one in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.
There are multiple ways to commit ad fraud: These are the most common.
Buyers and sellers now have to worry about more advanced forms of fraud siphoning away digital display ad dollars. This report explores how much fraud there is, how it’s affecting buyers and sellers, and what is being done to combat it.
This is the first in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
All the mobile stats you need to sense-check, justify or adjust your business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.
Facebook is at a turning point, introducing new ad products while still dealing with concerns over fake news, video engagement and measurement. This report covers what marketers are concerned about—and what they need to know for the future.
French-speaking consumers in Canada spend less time with digital media than the rest of the country. As a result, advertisers targeting Quebec have been slower to invest in digital ads.
This report explores what it means for a business to undergo a digital transformation. It defines the concept and considers the drivers and challenges—as well as the organizational changes required, the impact on the customer and how success is measured.
Despite recent media hype about futuristic gadgets, smart-home technology is still in the early-adopter phase. The market may finally be gaining traction, thanks to voice-controlled interfaces, less expensive devices and better industry collaboration.
This StatPack provides a visual overview of major omnichannel retailing trends in the US.
Business-to-business (B2B) marketers are working to understand the value and feasibility of one-to-one experiences. As buyers grow hungry for more custom messages, marketers are slowly adopting the technology to personalize at scale.
The US subscription video market has grown dramatically in recent years, while at the same time playing a role that’s closer and closer to that of pay TV. Although many established and emerging players show promise, the sheer number of subscription services raises questions about their sustainability.
An overview of eMarketer’s latest figures for consumer time spent with media and ad spending by media and company in China.
eMarketer estimates that US adults will fit an average of more than 12 hours of media usage into their day this year, thanks to multitasking. But the surge in time spent that occurred earlier in the decade (amid mass adoption of mobile devices) has abated.
In 2017, there will be 3.47 billion internet users worldwide, of which nearly 79% will use a mobile phone for access at least once a month. Mobile internet usage will continue to drive overall internet adoption, especially in developing markets.
The promise of data-driven marketing is that brands will be able to ensure each touchpoint is part of a cohesive and customized omnichannel experience. But for most brands, that reality remains distant.
More than half the population in Germany—an estimated 41.1 million people—will watch digital video via any device at least monthly in 2017. Viewers of all ages increasingly engage with video on mobile phones as well as TV and PC screens.