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In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.
eMarketer estimates that US adults will fit an average of more than 12 hours of media usage into their day this year, thanks to multitasking. But the surge in time spent that occurred earlier in the decade (amid mass adoption of mobile devices) has abated.
In 2017, there will be 3.47 billion internet users worldwide, of which nearly 79% will use a mobile phone for access at least once a month. Mobile internet usage will continue to drive overall internet adoption, especially in developing markets.
The promise of data-driven marketing is that brands will be able to ensure each touchpoint is part of a cohesive and customized omnichannel experience. But for most brands, that reality remains distant.
More than half the population in Germany—an estimated 41.1 million people—will watch digital video via any device at least monthly in 2017. Viewers of all ages increasingly engage with video on mobile phones as well as TV and PC screens.
Serving a digital ad does not necessarily mean it even has a chance to be seen, unlike ads presented on traditional channels. Tracking that served ad’s journey is not easy—and is sometimes impossible—given that the measurement of ad fraud, brand safety and viewability are all yet to be standardized.
This report examines US boomers’ digital usage with an eye toward the role internet of things (IoT) and other digital tools may play in the future as these individuals cope with getting old—trying to age in place, managing health issues and so on.
Nearly four of every five US digital display ad dollars are already traded via automation. But for mature buyers and sellers, programmatic is about more than automation: It is a means of controlling ads and fine-tuning the audiences they reach.
More than 32 million people in France will watch TV or video content digitally at least once per month in 2017. Live TV still accounts for the largest slice of time spent with video, but consumers are increasingly timeshifting their viewing and watching on other screens.
Paid media ad expenditures worldwide will rise 7.3% to $583.91 billion in 2017. Spending on digital—desktop/laptop, mobile and other internet-connected devices—will represent 38.3% of the total, while mobile will account for 63.3% of digital.
Business-to-business (B2B) experts in Canada provide a local perspective on the efforts to engage buyers and discuss the importance of marketing technology in leading change.
This StatPack provides a visual overview of trends in display, video and social ads bought programmatically, both in the US and worldwide.
Changing behaviors among consumers, grocery retailers and brands are spurring growth in the online grocery sector.
Faced with the need to improve the customer experience and increase margins, retailers are rapidly implementing personalization strategies. This report looks at the latest trends and obstacles retailers face.
All the social stats you need to for 2017 and beyond. Bookmark the StatPack page to keep these key estimates handy throughout the year.
TV’s audience measurement standard has been stretched, now that it must report on more fragmented viewers across more TV options and devices. This report examines the state of TV measurement, with special attention to the improvements expected over the next 12 months.
Although concerns remain over what Brexit will mean for the UK, it has yet to significantly depress ad spending. Total media ad outlays will climb 5.5% in 2017 and will stay strong throughout the forecast period, driven largely by mobile spending.
US native digital display ad spending will reach $22.09 billion in 2017, largely driven by social dollars that skew native spend heavily toward programmatic and mobile. Still, demand for native display ads beyond social properties is also significant.
The US wearable device audience is growing slower than expected since the launch of the Apple Watch. Consumers remain focused on fitness bands and health trackers, and marketing remains focused on their companion smartphones.
Digital media overtook TV as the biggest US ad spending category for the first time in 2016, and the gap is expected to widen to over $10 billion this year. Mobile advertising is driving digital’s growth and will surpass TV on its own by 2019.
A look at how and why shoppers in markets in Asia-Pacific, Europe, Latin America, and North America buy on foreign ecommerce sites.
With the digital video industry showing strong vital signs in ad spending, usage, device mix and content, key players are expanding their horizons into live video, social video, and live TV delivered over the internet.
This report analyzes data from eMarketer’s latest estimates and forecast on ad blocking in the US—a practice engaged in by about one-quarter of US internet users last year. It includes breakdowns for ad blocking by device, as well as by the age and gender of users.
Total US retail sales increased 4.8% during the 2016 holiday season, bolstered by a 17.8% jump in ecommerce. Growth probably won’t match these figures in 2017, but ecommerce will remain strong as more consumers turn to their phones to shop.
As consumers shift their digital news consumption to social platforms, legacy publishers are gaining eyeballs, but not much revenue. Advertisers need quality content, but they also value efficiency and reach, leaving publishers to struggle with how to afford the costs of content.
Digital video viewing is the norm for the majority of UK consumers. Small screens tend to equate to short-form, ad supported content. But for advertisers, the video ads that reach people the best tend to be those on social.