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In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.
Digital cross-border buying is growing in popularity with shoppers and retailers—particularly on marketplace platforms.
This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.
2017 was a big year for US holiday retail sales, especially for ecommerce. Look for the 2018 holiday season to be another strong one for retailers as they adapt to omnichannel consumers.
The most disruptive, transformation companies in the region.
Three in five people in the US will use social media regularly in 2018. Of these social network users, 91.5% will do so from a mobile phone.
As digital content becomes commoditized, publishers consider ways to prove value to advertisers. Valuing the consumer is a good start.
A look at how social advertising has matured in Canada and the emerging platforms to watch.
In 2018, there will be 279.7 million US internet users, a 1.8% increase over 2018. Among these users, 83.0% will use a mobile phone for access.
This report analyzes eMarketer’s estimates and forecast for UK digital users, including the devices they use to access the internet and their activities.
The video industry finished 2017 with significant momentum across ad spending and usage, including growth among emerging over-the-top (OTT) video aggregators and subscription video on-demand (SVOD) services. While the overall picture is rosy, concerns about brand safety continue to swirl around Google and Facebook.
In the past year, marketers have become more savvy about location data and services based on that information. This report reveals what marketers need to know about consumer attitudes toward location data, its quality and key tips about location-based marketing.