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In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.
Digital travel sales will total nearly $565 billion worldwide in 2016. Strong demand from a growing middle class in Asia-Pacific and Latin America will push global sales to more than $817 billion by 2020.
The explosion of digital data and technology is helping global marketers deliver more targeted and personalized campaigns. But growing concerns about privacy are forcing these companies to work harder than ever to earn their customers’ trust.
This report examines mobile, smartphone and tablet usage in Chile, as well as mobile ad spending by category, device, channel and operating system.
Marketers in Canada are mining sensor data from the internet of things (IoT), beacons and wearables to improve how they communicate with consumers.
In the face of a constantly changing digital world, brands and agencies are looking to improve their marketing agility. They are taking new approaches to processes, technology, people and partnerships to stay competitive, innovate and spur growth.
This StatPack provides a visual overview of trends in display, video and social advertising CPMs, both in the US and worldwide.
This report takes a look at mobile and smartphone usage in Colombia, as well as mobile ad spending by format, device, channel and operating system.
Native advertising—paid digital ad placements that look like organic content—is growing in popularity, as marketers strive to reach consumers without irritating them. Spending on native ads in Europe is expected to rise by double digits annually through 2020.
eMarketer examines growth estimates and key drivers for addressable and programmatic TV, over-the-top (OTT) and interactive TV (iTV).
This year, more than 105 million people in the US will use Facebook Messenger. This report separates the reality from the hype and shows how marketers can use Messenger for customer service, ecommerce, content delivery and advertising.
Back to school is retail’s second-biggest sales event of the year. eMarketer expects sales during the core months of July and August will rebound from last year’s tepid growth, powered by a rapid rise in ecommerce and mcommerce.
As increasing smartphone penetration helps teens belatedly live up to their “digital natives” label, the device is at the center of how many engage their peers and access entertainment. Its role in their shopping is significant but spotty.
Social network users worldwide will reach 2.34 billion in 2016. Nearly one-third of the global population will use a social network this year, and over 80% them will utilize a mobile phone to access these platforms.
Increased use of smartphones and less-expensive wireless rates are helping to increase mobile internet usage in Mexico.
Despite stalling retail sales in the UK, retail ecommerce continues to grow quite rapidly. Mobile, and particularly smartphone, commerce is behind much of this growth, but an exacting consumer base increasingly wants a channel-agnostic experience.
The US Hispanic market’s population size and buying power continues to grow. Although their use of digital generally mirrors that of the general population, they are distinct in several ways, particularly in time spent on smartphones.
Despite the country’s slumping economy and scandal-battered government, Brazil’s mobile market is in better shape than the recent reduction in mobile connections might suggest. But exactly how much better is not clear.
The US digital video industry continues to exhibit solid growth, as measured by ad spending, subscription monetization, time-spent viewing, total viewership, content development, emerging platforms and innovation in social and live video services.
This report estimates the potential sales, growth and customer base of the nascent virtual reality market in China, describes the forces driving its growth and examines why VR is a technology worth watching.
B2B companies use sales enablement technology to boost sales effectiveness, streamline customer acquisition and increase revenue. This report explores how marketing and sales teams can use this strategy to drive efficiency along the path to purchase.
Digital methods have joined in-store displays as a shopper marketing tactic. Mobile shoppers might be increasingly in control, but they are also being brought closer to brands because of their phones.
eMarketer’s “Canada Digital Advertising Scorecard 2016” used surveys and interviews with 30 agencies and brands to rate the effectiveness of major digital ad formats and channels in Canada.
China’s most popular chat app, WeChat has a growing and deeply engaged user base. This report examines WeChat’s user base, the reasons for the app’s appeal and why knowing usage behavior is key to any marketer seeking to successfully target and engage with WeChat’s customer base.
Multichannel marketing is a must, but pulling it off is no small feat. Marketers that take a more audience-centric approach, integrate channels, craft relevant messages and use multichannel attribution will have a leg up on others.
In 2016, nearly 47% of the world’s population will use the internet regularly, while one-third will go online via mobile phone. The growing mobile internet user base will drive overall internet adoption, especially in emerging markets.
This report presents eMarketer’s updated estimates for time spent with major media in the US, with a slowdown in the pace of change a recurring theme.
This report presents eMarketer’s updated estimates for time spent with media in China, where (as in other countries) mobile is the engine of change.
This report presents eMarketer’s full updated estimates for time spent with media in Canada, with mobile time spent the focal point of change.
The facts and figures you need to know about TV and digital video in the US, now and for the future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.