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In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.
This report explores how consumers in Canada satisfy their viewing appetites across screens, as well as the ways advertisers and media companies are developing ads to engage them.
As online shopping this holiday season continues to grab share from brick-and-mortar, retailers should pay attention to six trends that will shape the season.
Facebook, Twitter and Snapchat are snapping up TV-style programming in an attempt to become video destinations. This report details those plans and the video ad formats that come with them.
As companies look to a more holistic attribution practice, challenges persist. Those furthest ahead consider five key factors when transforming how they attribute marketing success.
Growth estimates and the key near-term drivers for addressable, programmatic, and over-the-top (OTT) TV advertising.
Asia-Pacific will represent the largest share of retail and retail ecommerce sales worldwide, largely driven by consumer spending in China. This year, total retail sales in the region will hit $9.254 trillion, of which ecommerce will represent 14.7%.
eMarketer’s forecast for US connected TV, over-the-top (OTT) video and pay TV users, including our first-ever estimates for subscription OTT video service users.
Economic struggles in the UK have slowed retail sales growth, but retail ecommerce sales continue to climb. eMarketer estimates UK retail ecommerce sales will total £81.55 billion ($110.07 billion) in 2017, largely driven by increasing mcommerce.
Content marketing offers a variety of storytelling possibilities thanks to a proliferation of digital channels and platforms, and marketers are using content and ad creative sequentially to get longer, more compelling messages across to consumers.
Retail ecommerce sales in France will approach $42.5 billion this year—a gain of 8.8% compared with 2016. eMarketer has increased its forecasts for retail ecommerce sales, though these will account for just 6.7% of all retail sales nationwide in 2017.
eMarketer estimates worldwide digital travel sales will grow by 11.7% in 2017 to $612.91 billion. Asia-Pacific will become the world’s largest digital travel market in terms of sales, surpassing North America for the first time.
Digital has shaken up the banking sector in the UK, but consumers are less eager to go digital-only. Security and privacy concerns are the biggest inhibitors, though younger age groups are much keener users of mobile banking in particular.
Retail ecommerce sales in Germany will rise 11.3% in 2017, eMarketer estimates, to reach $65.13 billion. Nearly 50 million people in the country will make a digital purchase at least once this year, equivalent to 81.5% of internet users.
Classifications, user and revenue forecasts, and consumer insights for both virtual and augmented reality devices.
Mothers’ digital usage is in flux as it migrates increasingly to smartphones—and as mothers range beyond Facebook in their social networking. Digital tools play a large and growing role in their shopping.
Global online sales of luxury goods are growing faster than luxury sales overall, and digital channels are increasingly being used to research, purchase and drive in-store traffic.
An in-depth look at how businesses worldwide are using four of the leading messaging apps—WeChat, Facebook Messenger, Line and WhatsApp.
The size and influence of the mobile messaging audience worldwide continue to grow. eMarketer estimates that 1.82 billion people across the globe will use mobile messaging apps in 2017, which equates to nearly one-quarter (24.6%) of the world’s population.
eMarketer estimates retail ecommerce sales will hit $2.290 trillion this year, making up 10.1% of global retails sales. Three out of five internet users worldwide will make at least one digital purchase in 2017.
For the first time since the eurozone debt crisis, retail and retail ecommerce sales will rise in every major market in Western Europe this year. In 2017, total retail sales in the region will reach $3.818 trillion, of which digital purchases will account for 8.8%.
A country-by-country overview of the top retail ecommerce platforms, popular ecommerce product categories and the most commonly used payment methods in 30 countries.
Social network users worldwide will total 2.46 billion in 2017. One-third of the global population will log on to a social network regularly this year, and 81.8% will use a mobile device to access these platforms.
This report explores how the event technology stack allows B2B marketers to better collect and use event data as part of larger marketing plans. It also covers why it’s important to bridge the offline/online data gap.
Brands in Canada are getting more sophisticated in planning and measuring influencer programs, assisted by a new set of tools available from local tech firms.
Out-stream video advertising—defined as video units served in nonvideo environments such as text articles, games and social feeds—has emerged as a high-CPM format for publishers with limited video content.
Both ecommerce and total retail will have solid growth during the back-to-school season, but key offline sectors continue to show frailty.
Marketers are pushing for a more omnichannel, holistic view of their audiences, and that vision requires integrating audience insights from three core areas: TV, digital and in-store. Integration, however, poses substantial challenges.
The internet of things (IoT) is playing an increasingly important role in people’s everyday lives. This series of “smart spaces” reports examines how connected devices, appliances, sensors and networks are being used in homes, cities and cars.
Recent data show that digital video ad spending is growing faster than previously forecast. Meanwhile, new subscription-based services are coming online as people spend more time with digital and less with TV.