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Coverage of a Digital World

Recent Reports

In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.

Recently Published eMarketer Reports

Report Titles

Month Published

US B2B Digital Advertising: An eMarketer Forecast, and Three Factors Affecting Growth

December 2017

US business-to-business (B2B) advertisers will spend over $4 billion on digital advertising in 2017, with the majority going to desktop/laptop formats.

Beyond the Duopoly: Exploring Digital Advertising Outside Google and Facebook

December 2017

Google and Facebook, taken together, will account for about 63% of US digital ad revenues this year—and their share is growing. But consumers continue to spend plenty of their time and attention on other sites, and it’s still important for brands to work with other publishers and platforms to reach them.

Cross-Platform Video Advertising: Momentum Builds, but Obstacles Remain

December 2017

Cross-platform video advertising presents an opportunity to bridge the divide between digital video and traditional TV, but many hurdles stand in the way, including device and platform fragmentation, lack of scale in connected TV, and technical and workflow issues.

Time Spent with Media and Ad Spending in India: eMarketer's Estimates and Forecast

December 2017

eMarketer estimates adults in India will average 3 hours, 52 minutes per day consuming media in 2017. Of that time, 2 hours, 11 minutes will be spent watching TV.

Worldwide Internet and Mobile Users: eMarketer's Updated Estimates and Forecast for 2017–2021

December 2017

More than 3.4 billion people worldwide will use the internet regularly this year, with 78.9% gaining access via a mobile phone.

Programmatic Connected TV and OTT Video Advertising: Automation, Audience Attracts Digital and TV Ad Buyers

November 2017

As more viewers spend more of their time watching programs via connected TVs and over-the-top (OTT) video services, advertisers are becoming more eager to be there, too. And, increasingly, they hope to place their ads programmatically.

China Forecast StatPack: Updated Time Spent and Ad Spending Estimates, 2015-2019

November 2017

An overview of eMarketer’s updated figures for consumer time spent with media in China, as well as estimates of ad spending by media, format and company.

Canada Trends 2018: Five Things to Watch for Next Year

November 2017

A look at hot topics for digital marketers in Canada heading into the new year.

Ad Spending in the EU-5: eMarketer's Estimates for 2016–2021

November 2017

eMarketer’s total media, digital and mobile ad spending forecasts for France, Germany, Italy, Spain and the UK.

Internet and Mobile Users in Europe: eMarketer's Country-by-Country Forecast for 2017–2021

November 2017

In 2017, there will be 582.5 million internet users in Central and Eastern Europe and Western Europe, of which roughly three-quarters will use a smartphone for access.

Internet and Mobile Users in Asia-Pacific: eMarketer's Country-by-Country Forecast for 2017–2021

November 2017

Asia-Pacific will be home to 1.90 billion internet users in 2017—more than half of internet users worldwide. Some 70.1% of this audience will use a smartphone regularly.

Organic Social Marketing: Why Some Brands Still Make It a Priority

November 2017

Some marketers are still emphasizing organic (nonpaid) social media marketing. But times have changed, and so have their typical strategies.

Retailers and Digital Commerce 2017: Trends and Benchmarks for Five Sectors

November 2017

While overall US retail ecommerce share is set to reach just 10% of total retail by next year, many sectors, including apparel and accessories and consumer electronics, have much higher rates.

Department Stores and Digital Commerce 2017: Trends and Benchmarks

November 2017

Department stores have been feeling pressure from all angles, though the growth of digital shopping is only partially to blame.

US Ecommerce Performance StatPack: Including Mobile Performance

November 2017

eMarketer covers its latest forecasts for digital shoppers and buyers, ecommerce and mcommerce growth, and the foremost trends and metrics in these areas.

Apparel Stores and Digital Commerce 2017: Trends and Benchmarks

November 2017

The apparel sector is fragmented, and digital shoppers buy clothing, shoes and accessories at many different types of stores.

Consumer Electronics Stores and Digital Commerce 2017: Trends and Benchmarks

November 2017

There aren’t many multichannel retailers in the consumer electronics space, which has seen its share of bankruptcies and consolidations. Though retail sales growth has been flat for the past few years, ecommerce sales have been more positive.

Home Furnishing Stores and Digital Commerce 2017: Trends and Benchmarks

November 2017

Retail ecommerce sales of furniture and home furnishings are growing, getting a boost as millennials come of age.

US Millennials and Money: What They've Got, Where It Goes, What Shapes Their Spending

November 2017

Millennials are increasingly in a life stage that entails lots of getting and spending, especially among homeowners. But their finances are often shaky. And when it comes to purchase decisions, marketing is just part of what influences how they spend their money.

Discount Stores and Digital Commerce 2017: Trends and Benchmarks

November 2017

Lead-In Text Discount and variety stores haven’t typically relied on ecommerce, but most of them are boosting their digital presence in one way or another.

US Simultaneous Media Users: eMarketer's Estimates for 2017

November 2017

eMarketer estimates 177.7 million US adults will simultaneously use a second-screen device while watching TV this year—a 5.1% increase over 2016.

UK Digital Out-of-Home Advertising: Growing Revenues and Growing Potential

November 2017

UK digital out-of-home advertising is a growing market. It offers impact and unprecedented reach, all within a flexible and reportable framework. Further growth is expected as more innovation and cross-channel opportunities come to the fore.

Digital Video Ad Effectiveness: YouTube, Facebook, Instagram, Twitter, Snapchat and More

November 2017

Ad industry professionals provide their insights on how to benchmark campaigns for maximum effectiveness, depending on the platform and device.

US Programmatic Ad Spending Forecast: The Duopoly Drives Dollars Through 2019

October 2017

By 2019, more than four in five US digital display ad dollars will transact programmatically. This report looks at the trends that will help programmatic ad spending go from $32.56 this year to $45.72 billion by 2019, while also breaking spending down by transaction type, format and device.

The Future of Retail: Nine Things to Watch for in the Coming Year

October 2017

Retail is in the midst of major changes. Here are nine predictions for the future.

The Global Media Intelligence Report, 2017

October 2017

The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2017 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 36 countries.

Amazon Advertising: Reconsidering the Retail Platform

October 2017

This year, Amazon will earn $1.65 billion in net US digital ad revenues, thanks to a massive audience and a trove of valuable data on shoppers and their habits.

US Ecommerce Sales 2017: The Top 10 Companies

October 2017

Retail ecommerce sales from the top 10 US companies ranked in that category will reach $289.86 billion this year, with Amazon leading the way with a 43.5% share of that figure.

Ad Spending in Southeast Asia: eMarketer's Estimates and Forecast for 2016–2021

October 2017

This report covers eMarketer’s latest estimates for total media, digital and mobile ad spending in six markets in Southeast Asia: Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

Digital Ad Spending in France, by Industry: Outlook and Trends

October 2017

eMarketer examines digital ad spending trends and consumer behaviors in five key industries: automotive, CPG, financial services, retail and travel.

Account-Based Marketing 2017: An Introduction for B2B Marketers

October 2017

With the goal of driving more revenue, account-based marketing offers B2B companies a targeted approach to reach key accounts. This report explains what ABM is, how companies implement it and some of the risks to avoid.

Artificial Intelligence for Marketers 2018: Finding Value Beyond the Hype

October 2017

Artificial intelligence is still in its early stages, but is finally starting to show results. Powerful algorithms, combined with big data and cloud solutions, are helping companies in many industries bring scale, speed and precision to marketing operations.

Worldwide Ad Spending: eMarketer's Updated Estimates and Forecast for 2016–2021

October 2017

Paid media ad spending worldwide will grow 7.1% in 2017 to $583.62 billion. Digital formats will account for 39.0% of ad expenditures, of which mobile will make up 62.7%.

Mobile Advertising in Canada 2017: eMarketer's Forecast, and What's Driving the Massive Growth

October 2017

Taking a look at eMarketer’s forecast for mobile in Canada, and discussing the new mobile opportunities for advertisers.