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Coverage of a Digital World

Recent Reports

In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.

Recently Published eMarketer Reports

Report Titles

Month Published

TV and Video in Canada: New Viewing Habits Bring Multiscreen Challenges for Advertisers

August 2017

This report explores how consumers in Canada satisfy their viewing appetites across screens, as well as the ways advertisers and media companies are developing ads to engage them.

US Holiday Shopping 2017: Shoppers Continue Online Migration for This Year's Season

August 2017

As online shopping this holiday season continues to grab share from brick-and-mortar, retailers should pay attention to six trends that will shape the season.

Video Advertising in Social Media 2017: Showtime for Facebook, Snapchat and Twitter

August 2017

Facebook, Twitter and Snapchat are snapping up TV-style programming in an attempt to become video destinations. This report details those plans and the video ad formats that come with them.

Marketing Attribution 2017: Five Best Practices

August 2017

As companies look to a more holistic attribution practice, challenges persist. Those furthest ahead consider five key factors when transforming how they attribute marketing success.

Television Update H2 2017: Advanced TV's Progress

August 2017

Growth estimates and the key near-term drivers for addressable, programmatic, and over-the-top (OTT) TV advertising.

Asia-Pacific Retail and Ecommerce Sales: eMarketer's Estimates for 2016–2021

August 2017

Asia-Pacific will represent the largest share of retail and retail ecommerce sales worldwide, largely driven by consumer spending in China. This year, total retail sales in the region will hit $9.254 trillion, of which ecommerce will represent 14.7%.

US OTT Video and Pay TV Ecosystem: eMarketer's Estimates for 2016–2021

August 2017

eMarketer’s forecast for US connected TV, over-the-top (OTT) video and pay TV users, including our first-ever estimates for subscription OTT video service users.

UK Retail and Ecommerce: Economic, Sales and Buyer Trends for 2016–2021

August 2017

Economic struggles in the UK have slowed retail sales growth, but retail ecommerce sales continue to climb. eMarketer estimates UK retail ecommerce sales will total £81.55 billion ($110.07 billion) in 2017, largely driven by increasing mcommerce.

Storytelling in Sequence: How Brands Are Creating More Engaging Messaging

August 2017

Content marketing offers a variety of storytelling possibilities thanks to a proliferation of digital channels and platforms, and marketers are using content and ad creative sequentially to get longer, more compelling messages across to consumers.

Retail Ecommerce in France: Europe's Third Largest Market Posts Steady Gains

August 2017

Retail ecommerce sales in France will approach $42.5 billion this year—a gain of 8.8% compared with 2016. eMarketer has increased its forecasts for retail ecommerce sales, though these will account for just 6.7% of all retail sales nationwide in 2017.

Worldwide Digital Travel Sales: eMarketer's Estimates for 2016–2021

August 2017

eMarketer estimates worldwide digital travel sales will grow by 11.7% in 2017 to $612.91 billion. Asia-Pacific will become the world’s largest digital travel market in terms of sales, surpassing North America for the first time.

UK Digital Banking: Mobile Drives Steady Uptake, but Consumer Trust Remains an Issue

July 2017

Digital has shaken up the banking sector in the UK, but consumers are less eager to go digital-only. Security and privacy concerns are the biggest inhibitors, though younger age groups are much keener users of mobile banking in particular.

Retail Ecommerce in Germany: A Major Digital Market Growing in Size and Sophistication

July 2017

Retail ecommerce sales in Germany will rise 11.3% in 2017, eMarketer estimates, to reach $65.13 billion. Nearly 50 million people in the country will make a digital purchase at least once this year, equivalent to 81.5% of internet users.

Virtual and Augmented Reality StatPack: Current Forecasts and the State of the Market

July 2017

Classifications, user and revenue forecasts, and consumer insights for both virtual and augmented reality devices.

US Mothers' Digital Usage: What Matters More, What Matters Less

July 2017

Mothers’ digital usage is in flux as it migrates increasingly to smartphones—and as mothers range beyond Facebook in their social networking. Digital tools play a large and growing role in their shopping.

Luxury Ecommerce Worldwide: A Slow and Steady Shift to Digital

July 2017

Global online sales of luxury goods are growing faster than luxury sales overall, and digital channels are increasingly being used to research, purchase and drive in-store traffic.

Messaging App Marketing and Advertising: Putting WeChat, Facebook Messenger, Line and WhatsApp to Use

July 2017

An in-depth look at how businesses worldwide are using four of the leading messaging apps—WeChat, Facebook Messenger, Line and WhatsApp.

Messaging App Usage Worldwide: eMarketer's Updated Forecast, Leaderboard and Behavioral Analysis

July 2017

The size and influence of the mobile messaging audience worldwide continue to grow. eMarketer estimates that 1.82 billion people across the globe will use mobile messaging apps in 2017, which equates to nearly one-quarter (24.6%) of the world’s population.

Worldwide Retail and Ecommerce Sales: eMarketer's Estimates for 2016–2021

July 2017

eMarketer estimates retail ecommerce sales will hit $2.290 trillion this year, making up 10.1% of global retails sales. Three out of five internet users worldwide will make at least one digital purchase in 2017.

Western Europe Retail and Ecommerce: eMarketer's Estimates for 2016–2021

July 2017

For the first time since the eurozone debt crisis, retail and retail ecommerce sales will rise in every major market in Western Europe this year. In 2017, total retail sales in the region will reach $3.818 trillion, of which digital purchases will account for 8.8%.

Global Ecommerce Platforms 2017: A Country-by-Country Review of the Top Retail Ecommerce Sites

July 2017

A country-by-country overview of the top retail ecommerce platforms, popular ecommerce product categories and the most commonly used payment methods in 30 countries.

Worldwide Social Network Users: eMarketer's Estimates and Forecast for 2016–2021

July 2017

Social network users worldwide will total 2.46 billion in 2017. One-third of the global population will log on to a social network regularly this year, and 81.8% will use a mobile device to access these platforms.

B2B Event Marketing 2017: How the Event Stack Bridges Offline and Online

July 2017

This report explores how the event technology stack allows B2B marketers to better collect and use event data as part of larger marketing plans. It also covers why it’s important to bridge the offline/online data gap.

Canada Influencer Marketing: Planning and Measurement Grow More Sophisticated

July 2017

Brands in Canada are getting more sophisticated in planning and measuring influencer programs, assisted by a new set of tools available from local tech firms.

Out-Stream Video Advertising: Viewing Between the Lines

July 2017

Out-stream video advertising—defined as video units served in nonvideo environments such as text articles, games and social feeds—has emerged as a high-CPM format for publishers with limited video content.

Back-to-School Shopping Preview 2017: Strong Overall Sales Hide Weakness in Key Sectors

June 2017

Both ecommerce and total retail will have solid growth during the back-to-school season, but key offline sectors continue to show frailty.

Integrating TV, Digital and In-Store Data: The Pursuit of a True Omnichannel Audience

June 2017

Marketers are pushing for a more omnichannel, holistic view of their audiences, and that vision requires integrating audience insights from three core areas: TV, digital and in-store. Integration, however, poses substantial challenges.

Smart Homes, Smart Cities and Smart Cars: How the Internet of Things Is Connecting the World

June 2017

The internet of things (IoT) is playing an increasingly important role in people’s everyday lives. This series of “smart spaces” reports examines how connected devices, appliances, sensors and networks are being used in homes, cities and cars.

Q2 2017 Digital Video Trends: Monetization, Audience, Platforms and Content

June 2017

Recent data show that digital video ad spending is growing faster than previously forecast. Meanwhile, new subscription-based services are coming online as people spend more time with digital and less with TV.