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Coverage of a Digital World

Recent Reports

In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.

Recently Published eMarketer Reports

Report Titles

Month Published

UK Digital Users: The eMarketer Forecast for 2017

February 2017

Nearly two-thirds of the UK population will use a mobile phone to go online this year. With general internet usage now pervasive, consumption of digital content will continue to grow steadily.

B2B Social Media 2017: Tying Efforts Back to Larger Business Goals

February 2017

For business-to-business (B2B) marketers, social media platforms provide an opportunity to reach and influence buyers during their decision-making process, but most companies aren’t yet mapping such social efforts to larger business goals.

US Live Video 2017: Still Buffering

February 2017

Marketers, social media companies, publishers and consumers are intensely focused on live video. However, this content category is still in its early stages, and it will take more time and experimentation for it to produce concrete results on a mass level.

US Digital Users: The eMarketer Forecast for 2017

February 2017

There will be 273.3 million US internet users in 2017, of which over four in five will use a mobile phone for access. While most internet users will rely on both a PC and mobile device to go online, 14.9% will use only a mobile device and 6.6% will use only a desktop/laptop.

ROUNDUP: Big Data 2017

February 2017

Most key objectives of marketers are rooted in big data, from targeting and customer relationship management to attribution—and even, artificial intelligence. eMarketer has curated this Roundup of articles, insights and interviews to help you understand why and how advertisers and marketers are putting these large, complex data sets to work, even among the obstacles.

Ecommerce in Canada 2017: The Digital Disruption of Retail

February 2017

The omnichannel demands of consumers are leading retailers in Canada to invest heavily in digital, bringing with it better ecommerce experiences.

Retail Mcommerce in Germany: Momentum and Innovation Fuel Double-Digit Sales Growth

February 2017

Mobile sales are rising faster than any other retail segment in Germany, as smartphone and tablet owners use emerging options to research, compare prices and purchase via mobile websites or apps. But in many respects, this market is still nascent.

Marketing Technology 2017: Putting Customer Data at the Center

February 2017

Marketers continue to adopt technology to support their efforts, and to refine their use of these tools. The spotlight remains on data, as customer expectations pressure marketers to provide a personalized brand experience across channels.

Ad Spending in Southeast Asia: New Forecasts for an Emerging Digital Region

February 2017

Forecasts for total media, digital and mobile internet ad spending in eight markets in Asia-Pacific: Hong Kong, Indonesia Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. Conducted in conjunction with IAB Singapore.

US Mobile Coupons StatPack: Consumer Usage in Grocery Retail

February 2017

This StatPack provides a visual overview of mobile and digital coupon usage in the US, in particular usage among grocery shoppers.

Measuring Influencer Marketing: A Guide for Marketers

January 2017

Influencer marketing is one of the biggest trends of 2017. As more marketers get involved, the need for adequate measurement is becoming a priority.

US Millennial Shoppers 2017: How a Digitally Native Generation Is Changing Retail

January 2017

From the youngest starting out in college to the oldest with kids and houses, millennials in the US share a native understanding of digital commerce. This report looks at how these nearly 80 million digital natives shop and buy.

US Time Spent with Mobile: A Deep Dive into Mobile App and Web Time

January 2017

US adults are spending more time on mobile devices and less time on other media channels. eMarketer estimates the average US adult will spend 3 hours, 17 minutes each day consuming media on a mobile device in 2017, up nearly 1 hour from 2013.

US Digital Display Advertising Trends 2017: Nine Things Changing the Way Buyers and Sellers Do Business

January 2017

As 2017 unfolds, the US digital display advertising space will see substantial innovations, including cross-screen initiatives and improvements to ad creative.

UK Mobile Payments: After a Slow Start in a Competitive Space, Some Signs of Progress

January 2017

The mobile payment market in the UK has struggled to take off. But in an already competitive space, there are some promising signs. As consumers become more familiar with such services, uptake is likely to increase, particularly among the younger demographic.

Global Mobile Payments StatPack: Accessibility, Adoption and Usage Trends

January 2017

This StatPack provides a visual overview of trends in mobile wallet payment service accessibility and usage in key regions across the globe.

US Affluents 2017: Looking Beyond 'the 1%'

January 2017

A majority of US affluents view themselves as middle class, not rich. They are more apt to be bargain hunters than free spenders. But while they aren’t gluttons for luxury brands, many use their financial leeway to engage in discretionary spending.

Digital Video Advertising Best Practices 2017: Expert Insights for More Effective Campaigns

January 2017

Current best practices in video advertising reflect the growing sophistication of data metrics and targeting capabilities, the proliferation of formats and platforms, and the threats of fraud and ad blocking.

Worldwide Digital Video Viewers: eMarketer's Estimates for 2016–2020

January 2017

Globally, nearly 2.15 billion people will view digital video in 2017. This represents nearly 1 billion more viewers than in 2012, and over half of them will be in Asia-Pacific.

B2B Mobile Marketing and Advertising 2017: Chasing the Ever-More Mobile Buyer

January 2017

Business-to-business (B2B) buyers are spending increasingly more time on their mobile devices for work, but a disconnect remains between buyers’ expectations for mobile experiences and what B2B marketers are delivering to their audience.

US Healthcare Beyond the Pill: Digital Tech and New Partnerships Bring New Life to the Industry

January 2017

With the help of increasingly sophisticated digital technology, the healthcare industry is finally beginning to embrace “beyond-the-pill” services that add value to standard therapies. These solutions are showing more promise for transforming the US healthcare system.