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Coverage of a Digital World

Recent Reports

In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.

Recently Published eMarketer Reports

Report Titles

Month Published

US Time Spent with Media: eMarketer's Updated Estimates and Forecast for 2014–2019

April 2017

eMarketer estimates that US adults will fit an average of more than 12 hours of media usage into their day this year, thanks to multitasking. But the surge in time spent that occurred earlier in the decade (amid mass adoption of mobile devices) has abated.

Worldwide Internet and Mobile Users: eMarketer's Estimates for 2016–2021

April 2017

In 2017, there will be 3.47 billion internet users worldwide, of which nearly 79% will use a mobile phone for access at least once a month. Mobile internet usage will continue to drive overall internet adoption, especially in developing markets.

Customer Experience 2017: The Journey Toward Customer-Centricity Continues

April 2017

The promise of data-driven marketing is that brands will be able to ensure each touchpoint is part of a cohesive and customized omnichannel experience. But for most brands, that reality remains distant.

Digital Video and TV in Germany: TV Gives Ground in a Diverse and Growing Marketplace

April 2017

More than half the population in Germany—an estimated 41.1 million people—will watch digital video via any device at least monthly in 2017. Viewers of all ages increasingly engage with video on mobile phones as well as TV and PC screens.

UK Measurement and Viewability: Tracking the Served Ad Journey

April 2017

Serving a digital ad does not necessarily mean it even has a chance to be seen, unlike ads presented on traditional channels. Tracking that served ad’s journey is not easy—and is sometimes impossible—given that the measurement of ad fraud, brand safety and viewability are all yet to be standardized.

US Baby Boomers: Forging Their Next Relationship with Digital Technology—Maybe

April 2017

This report examines US boomers’ digital usage with an eye toward the role internet of things (IoT) and other digital tools may play in the future as these individuals cope with getting old—trying to age in place, managing health issues and so on.

Advancing Programmatic Advertising: Buyers and Sellers Seek Greater Control Over Ad Campaigns and Audiences Reached

April 2017

Nearly four of every five US digital display ad dollars are already traded via automation. But for mature buyers and sellers, programmatic is about more than automation: It is a means of controlling ads and fine-tuning the audiences they reach.

Digital Video and TV in France: Mobile Usage and Commercial Offerings Fuel Major Expansion

April 2017

More than 32 million people in France will watch TV or video content digitally at least once per month in 2017. Live TV still accounts for the largest slice of time spent with video, but consumers are increasingly timeshifting their viewing and watching on other screens.

Worldwide Ad Spending: The eMarketer Forecast for 2017

April 2017

Paid media ad expenditures worldwide will rise 7.3% to $583.91 billion in 2017. Spending on digital—desktop/laptop, mobile and other internet-connected devices—will represent 38.3% of the total, while mobile will account for 63.3% of digital.

Canada B2B Marketing: A Maturing Discipline, Underpinned by Marketing Tech

April 2017

Business-to-business (B2B) experts in Canada provide a local perspective on the efforts to engage buyers and discuss the importance of marketing technology in leading change.

Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends

April 2017

This StatPack provides a visual overview of trends in display, video and social ads bought programmatically, both in the US and worldwide.

Ecommerce in the Grocery Sector: Retailers and Brands Innovate to Propel Growth in 2017

April 2017

Changing behaviors among consumers, grocery retailers and brands are spurring growth in the online grocery sector.

Personalization in Retail: The Latest Trends and Challenges

April 2017

Faced with the need to improve the customer experience and increase margins, retailers are rapidly implementing personalization strategies. This report looks at the latest trends and obstacles retailers face.

US Social StatPack: Usage and Ad Spending for 2016-2020

March 2017

All the social stats you need to for 2017 and beyond. Bookmark the StatPack page to keep these key estimates handy throughout the year.

Television Update Spring 2017: How TV Audience Measurement Must Change

March 2017

TV’s audience measurement standard has been stretched, now that it must report on more fragmented viewers across more TV options and devices. This report examines the state of TV measurement, with special attention to the improvements expected over the next 12 months.

UK Ad Spending: The eMarketer Forecast for 2017

March 2017

Although concerns remain over what Brexit will mean for the UK, it has yet to significantly depress ad spending. Total media ad outlays will climb 5.5% in 2017 and will stay strong throughout the forecast period, driven largely by mobile spending.

US Native Digital Display Advertising Forecast: Social Dollars Drive the Market—for Now

March 2017

US native digital display ad spending will reach $22.09 billion in 2017, largely driven by social dollars that skew native spend heavily toward programmatic and mobile. Still, demand for native display ads beyond social properties is also significant.

Wearables 2017: The Wrist-Worn Revolution Fails to Materialize

March 2017

The US wearable device audience is growing slower than expected since the launch of the Apple Watch. Consumers remain focused on fitness bands and health trackers, and marketing remains focused on their companion smartphones.

US Ad Spending: The eMarketer Forecast for 2017

March 2017

Digital media overtook TV as the biggest US ad spending category for the first time in 2016, and the gap is expected to widen to over $10 billion this year. Mobile advertising is driving digital’s growth and will surpass TV on its own by 2019.

Cross-Border Ecommerce 2017: A Country-by-Country Look at Consumer Behavior and Trends

March 2017

A look at how and why shoppers in markets in Asia-Pacific, Europe, Latin America, and North America buy on foreign ecommerce sites.

Q1 2017 Digital Video Trends: Monetization, Audience, Platforms and Content

March 2017

With the digital video industry showing strong vital signs in ad spending, usage, device mix and content, key players are expanding their horizons into live video, social video, and live TV delivered over the internet.

Ad Blocking in the US: eMarketer's Updated Estimates and Forecast for 2014–2018

March 2017

This report analyzes data from eMarketer’s latest estimates and forecast on ad blocking in the US—a practice engaged in by about one-quarter of US internet users last year. It includes breakdowns for ad blocking by device, as well as by the age and gender of users.

US Holiday Shopping Preview 2017: Recapping 2016, and Looking Ahead to This Season

March 2017

Total US retail sales increased 4.8% during the 2016 holiday season, bolstered by a 17.8% jump in ecommerce. Growth probably won’t match these figures in 2017, but ecommerce will remain strong as more consumers turn to their phones to shop.

Media's Digital Challenge: Publisher Strategies for Monetizing Content Across Platforms

March 2017

As consumers shift their digital news consumption to social platforms, legacy publishers are gaining eyeballs, but not much revenue. Advertisers need quality content, but they also value efficiency and reach, leaving publishers to struggle with how to afford the costs of content.

UK Digital Video and TV 2017: Who's Watching, How They're Watching and What It Means for Marketers

March 2017

Digital video viewing is the norm for the majority of UK consumers. Small screens tend to equate to short-form, ad supported content. But for advertisers, the video ads that reach people the best tend to be those on social.