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In addition to revealing the latest findings from thousands of research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives. eMarketer will publish over 200 reports this year on the most relevant topics. Take a look at our most recently published reports.
US business-to-business (B2B) advertisers will spend over $4 billion on digital advertising in 2017, with the majority going to desktop/laptop formats.
Google and Facebook, taken together, will account for about 63% of US digital ad revenues this year—and their share is growing. But consumers continue to spend plenty of their time and attention on other sites, and it’s still important for brands to work with other publishers and platforms to reach them.
Cross-platform video advertising presents an opportunity to bridge the divide between digital video and traditional TV, but many hurdles stand in the way, including device and platform fragmentation, lack of scale in connected TV, and technical and workflow issues.
eMarketer estimates adults in India will average 3 hours, 52 minutes per day consuming media in 2017. Of that time, 2 hours, 11 minutes will be spent watching TV.
More than 3.4 billion people worldwide will use the internet regularly this year, with 78.9% gaining access via a mobile phone.
As more viewers spend more of their time watching programs via connected TVs and over-the-top (OTT) video services, advertisers are becoming more eager to be there, too. And, increasingly, they hope to place their ads programmatically.
An overview of eMarketer’s updated figures for consumer time spent with media in China, as well as estimates of ad spending by media, format and company.
A look at hot topics for digital marketers in Canada heading into the new year.
eMarketer’s total media, digital and mobile ad spending forecasts for France, Germany, Italy, Spain and the UK.
In 2017, there will be 582.5 million internet users in Central and Eastern Europe and Western Europe, of which roughly three-quarters will use a smartphone for access.
Asia-Pacific will be home to 1.90 billion internet users in 2017—more than half of internet users worldwide. Some 70.1% of this audience will use a smartphone regularly.
Some marketers are still emphasizing organic (nonpaid) social media marketing. But times have changed, and so have their typical strategies.
While overall US retail ecommerce share is set to reach just 10% of total retail by next year, many sectors, including apparel and accessories and consumer electronics, have much higher rates.
Department stores have been feeling pressure from all angles, though the growth of digital shopping is only partially to blame.
eMarketer covers its latest forecasts for digital shoppers and buyers, ecommerce and mcommerce growth, and the foremost trends and metrics in these areas.
The apparel sector is fragmented, and digital shoppers buy clothing, shoes and accessories at many different types of stores.
There aren’t many multichannel retailers in the consumer electronics space, which has seen its share of bankruptcies and consolidations. Though retail sales growth has been flat for the past few years, ecommerce sales have been more positive.
Retail ecommerce sales of furniture and home furnishings are growing, getting a boost as millennials come of age.
Millennials are increasingly in a life stage that entails lots of getting and spending, especially among homeowners. But their finances are often shaky. And when it comes to purchase decisions, marketing is just part of what influences how they spend their money.
Discount and variety stores haven’t typically relied on ecommerce, but most of them are boosting their digital presence in one way or another.
eMarketer estimates 177.7 million US adults will simultaneously use a second-screen device while watching TV this year—a 5.1% increase over 2016.
UK digital out-of-home advertising is a growing market. It offers impact and unprecedented reach, all within a flexible and reportable framework. Further growth is expected as more innovation and cross-channel opportunities come to the fore.
Ad industry professionals provide their insights on how to benchmark campaigns for maximum effectiveness, depending on the platform and device.
By 2019, more than four in five US digital display ad dollars will transact programmatically. This report looks at the trends that will help programmatic ad spending go from $32.56 this year to $45.72 billion by 2019, while also breaking spending down by transaction type, format and device.
Retail is in the midst of major changes. Here are nine predictions for the future.
The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2017 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 36 countries.
This year, Amazon will earn $1.65 billion in net US digital ad revenues, thanks to a massive audience and a trove of valuable data on shoppers and their habits.
Retail ecommerce sales from the top 10 US companies ranked in that category will reach $289.86 billion this year, with Amazon leading the way with a 43.5% share of that figure.
This report covers eMarketer’s latest estimates for total media, digital and mobile ad spending in six markets in Southeast Asia: Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
eMarketer examines digital ad spending trends and consumer behaviors in five key industries: automotive, CPG, financial services, retail and travel.
With the goal of driving more revenue, account-based marketing offers B2B companies a targeted approach to reach key accounts. This report explains what ABM is, how companies implement it and some of the risks to avoid.
Artificial intelligence is still in its early stages, but is finally starting to show results. Powerful algorithms, combined with big data and cloud solutions, are helping companies in many industries bring scale, speed and precision to marketing operations.
Paid media ad spending worldwide will grow 7.1% in 2017 to $583.62 billion. Digital formats will account for 39.0% of ad expenditures, of which mobile will make up 62.7%.
Taking a look at eMarketer’s forecast for mobile in Canada, and discussing the new mobile opportunities for advertisers.