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“I use eMarketer to help clients develop their budgets for spending in mobile advertising—not only how much to spend, but where to spend it.”
—Michael J. Becker
Co-Founder, Managing Partner & North American CEO at mCordis
Michael J. Becker leads mCordis, a mobile marketing firm that offers advisory services and has developed an accreditation program in mobile marketing for companies. The firm offers market development and positioning services that enable marketers to effectively build their mobile strategies. The author of Mobile Marketing for Dummies, Becker is the former managing director of the Mobile Marketing Association where he coordinated the MMA’s regional membership, events, research, education and standards development efforts in North America. An internationally recognized speaker and serial entrepreneur, Becker also teaches mobile marketing and serves on company boards.