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“We’ve made eMarketer available to all of our 23,000 employees around the world which gives everyone ubiquitous access to information whenever they need it.”

—John Montgomery

COO, N.A. at GroupM Interaction

An Interview with John Montgomery

COO, N.A. at GroupM Interaction

John Montgomery leads digital strategy, innovation and policy for GroupM Interaction, a network of more than 750 digital specialists across North America which is the parent company for WPP media agencies that include MediaCom, Maxus, MEC and Mindshare. Montgomery speaks regularly on the topics of programmatic buying, data strategy, privacy and digital trading.

As part of his role, Montgomery has represented the advertising industry before the US Senate Commerce Committee, serves on the Internet Steering Committee for the World Economic Forum and is chairman of the 4As’ Media Leadership Council. In 2013, he was nominated by Adweek as one of the 12 smartest people in media and won a Media All-Star Award from MediaPost. Montgomery began his career at Ogilvy in South Africa as media director and launched Mindshare in that country.

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