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The world’s top companies across every industry look to eMarketer first for information on digital marketing, media and commerce. Read more below about how companies in every industry say they use eMarketer to make smarter decisions.

  • Bonin Bough

    B. Bonin Bough

    Vice President of Global Media and Consumer Engagement

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    “We see eMarketer as a partner that continues to help us understand where the industry is going and what we should be thinking about.”

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    Babs Rangaiah

    Vice President, Global Media Innovation & Ventures

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    “eMarketer is broad, it’s vast and it’s very thorough.”

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    Lisa Utzschneider

    Former Vice President of Global Advertising

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    “eMarketer is a great one-stop shop for the Amazon Media Group and our sales team.”

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  • Andy Markowitz

    Andy Markowitz

    Director, Global Digital Strategy

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    "We use eMarketer to understand what kind of trends are coming from a B2C perspective and then try to translate them into B2B language."

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    David Fierro Villavicencio

    Marketing Vice President, Commercial Banking

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    “I’ve used eMarketer to understand email trends because we use email as a media channel. ... We used eMarketer data to do our forecast.”

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    Michael Donnelly

    Group Head, Global Digital Marketing

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    “At MasterCard, we use eMarketer for global and regional data to help us validate hypotheses and ultimately develop our strategies.”

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  • Ann Lewnes

    Ann Lewnes

    Senior Vice President and CMO

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    “There are very few places that I feel like I’m getting interesting information that might spark an idea or get me to rethink what we’re doing—and eMarketer is one of them.”

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  • Charlie Hunter-Schyff

    Charlie Hunter-Schyff

    Global Head of Ad Sales Effectiveness

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    “One of the nice things eMarketer does is plot all of those sources of insight and compare them with one another, which offers a very different perspective on trends.”

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    Kathy O'Brien

    Vice President, Marketing to Shoppers

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    “We really view eMarketer as a trusted third-party source of information.”

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    David Alexander

    Marketing Manager, Digital

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    “Having eMarketer as a trusted source lets me easily access information so I can offer fact-based responses.”

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    Chris Padgett

    Vice President of Marketing

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    “The information and insights we pull from eMarketer are priceless to us—they are also very easy to find.”

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    Mary Ransom

    SVP, Consumer Products & Insights

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    “eMarketer helps us stay on top of global trends, which is no small task since we monitor up to 30 countries at any given time.”

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    Michael Menis

    SVP, Digital & Voice Channels

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    “We look to eMarketer to help us understand the needs and expectations of our customers by market.”

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  • Nancy Bhagat

    Nancy Bhagat

    Former VP of Global Marketing Strategy & Campaigns

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    “As a strategy and media team, we need to develop a point of view to influence a large group of people. eMarketer data and intelligence give our recommendations additional credibility.”

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    Paul Regan

    Director of Media Innovation & Strategy

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    “eMarketer allows me to go broad and deep at the same time—and to get really clear stats.”

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    Natalie Crain

    Senior Director, Customer Acquisition

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    “eMarketer data on consumer media behavior helps us build better integrated campaigns—it breaks through multiple channels but is respectful of the nuances within those channels.”

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    Jim Speros

    Executive Vice President, Fidelity Investments Communications and Advertising

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    “eMarketer gives us a good baseline to compare our activities with others to see where we stack up.”

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    Adam Broitman

    VP, Global Digital Marketing

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    “eMarketer has great landscape data that I can look at in terms of what other people are thinking. And you can bet my presentation on the justification for going down this path is laden with eMarketer data.”

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    Friederike Nissen

    Digital Marketing Manager

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    “eMarketer provides great research in a digestible format that is enriched with graphs and charts we can easily use for our own presentations.”

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    George Corbin

    Senior Vice President, Digital

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    “At any given time, I have mobile initiatives going on, and eMarketer provides a good aggregation and interpretation of what's happening in the mobile space—overall macro trends and shifts.”

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    Lorraine Taylor

    CRM Digital Manager

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    “We use eMarketer to define our target audience and to find out what kind of videos they're watching and what they're doing on social media.”

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    Paul Iagnocco

    Senior Director, Global Digital Enablement

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    “eMarketer provides me with the intelligence I need to be effective today and to be ready for a changing marketplace tomorrow.”

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    Chris Curtin

    Former SVP of Strategy & Innovation for Global Marketing

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    “The nice thing about eMarketer is that 90% to 95% of the things I find are useful and intersect with what I'm doing.”

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    Susan Walker

    Group Manager, Marketing

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    “eMarketer has so much good content that it has earned a place in my portfolio for the past 10 years.”

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    Clive Roach

    Social Media Strategist

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    “We use eMarketer to understand our target groups more.”

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    Juan Carlos Guerrero

    Former Head of Market Intelligence

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    “With eMarketer, you can get valuable information in seconds.”

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    Paul Iagnocco

    Sr. Director, Global Digital Marketing Operations

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    “eMarketer, with its articles, charts, and analysis, is a whole library of resources for us”

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    Michael Bailey

    Senior Vice President, Digital Marketing

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    “Because of eMarketer, my team is able to handle requests promptly, without getting sidetracked.”

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    Susan Walker

    Sr. Manager, Information Resources

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    “eMarketer is invaluable in aggregating information and making sense of the data.”

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    Jim Esswein

    Director, Consumer and Market Insights

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    “eMarketer provides wonderful insights, including a critical analysis that is often surprising.”

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    Denise Leo

    Vice President of Integrated Media

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    “I know eMarketer is a place where I'm going to get really good, current information. It's up to the date and reflective of the industry trends as they unfold, almost in real time.”

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    Joe Clendenny

    Former Ecommerce Advisor

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    “Information from eMarketer backs up our thinking on China, giving us specifics about consumer and business trends there. It also helps us know how big our investment should be.”

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    Andres Amezquita

    Vice President of Ecommerce

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    “eMarketer helped me really craft my ecommerce strategy.”

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    Ilene Strongin-Garry

    Manager, Information, Research and Trends

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    “We use eMarketer to get a really good, unbiased look globally.”

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    Linda Dorman

    VP Global Strategy

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    “In my mind, eMarketer does the job.”

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    Doug Schwegman

    Director, Customer & Market Intelligence

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    “eMarketer gets us on the right path.”

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    Lynn Lanphier

    Director of Digital Analytics

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    “eMarketer forecasts help Best Buy plan and validate execution strategies.”

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    John Montgomery

    COO, N.A.

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    “We’ve made eMarketer available to all of our 23,000 employees around the world which gives everyone ubiquitous access to information whenever they need it.”

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    Matthew Anderson

    Executive Vice President, CMO

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    “eMarketer helps us navigate challenges in that it presents us both with high-level insights, as well as very specific data that we need as we're assessing the market.”

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    Ritu Trivedi

    Former Managing Director, Digital Marketplace

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    “The depth and the breadth of the digital topics that you cover is quite different from the other resources.”

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    Ben Zeidler

    Director of Research and Analytics

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    “For us, eMarketer levels the playing field. [eMarketer] lets us go in with the same data as the bigger agencies, and so it gets us to a place where the best ideas win, and I think that’s where a small agency is going to thrive.”

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    Tom Hespos

    Founder and Chief Media Officer

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    “eMarketer's an indispensable resource.”

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    Jonathan Adams

    Former Senior Vice President, Media, North America

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    “As we develop solutions for clients, the marketplace is changing all the time. We use eMarketer to help us understand where those changes are happening first.”

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    Helen Katz

    Senior Vice President, Director of Research

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    “At the end of the day, eMarketer really helps us do our jobs better and keeps us educated and informed on how consumers are using digital today.”

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    Jason Kuperman

    Vice President, Omnicom Digital, Asia-Pacific, India, Middle East and Africa

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    “We use eMarketer benchmarks to understand our clients' spend levels on digital as a percentage of overall media spend in a particular market.”

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    Patou Nuytemans

    EAME Chief Digital Officer

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    “First and foremost, this is a world where we still need to convince a lot of people, and we need to do that based on factual evidence and datapoints—eMarketer is the source for that.”

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    David Cohen

    Chief Media Officer

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    “eMarketer really helps us separate fact from fiction in predicting the future, and helps us build trend presentations and recommendations.”

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    Kate Sirkin

    Executive Vice President and Global Research Director

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    “Digital revenues in our organization have doubled since 2009, when we started our extensive partnership with eMarketer.”

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    Michael Mclaren

    President

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    “With eMarketer, I find it easy to get to the information I’m looking for without having to plow through hundreds of different documents.”

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    Lucio Grimaldi

    Vice President, Latin America & US Hispanic

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    “Publicitas relies on its eMarketer corporate subscription for a comprehensive view of digital marketing, media and commerce.”

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    Caroline Moul

    Vice President of Digital and Emerging Media

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    “eMarketer data allows us to put context around how we think our clients should be investing and back it up with competitive information.”

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    Ronnie McBryde

    Former Worldwide Head of Information & Intelligence

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    “It can be risky to take pieces of information from separate sources without an in-depth study of methodologies and definitions. eMarketer does the work for us—it's a one-stop shop.”

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    Xavier Obon

    Director of Emerging Platforms

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    “eMarketer does the work for us—gives us data, charts, the informed point of view—and all the information is ready to be used. But on top of that, eMarketer does the analysis.”

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    Katherine Lumb

    VP, Director of Strategic Planning

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    “eMarketer helps me lay the groundwork for new business pitches.”

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    Chris Miller

    Former Chief Digital Officer

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    “We’re often trying to find some background information or we have a hypothesis that eMarketer helps us either prove or find the needle in the haystack that we hadn’t thought of before.”

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    Roger Gagnon

    Vice President, Insight and Planning

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    “eMarketer gives us a lot more credibility when we’re talking about solutions to clients, and we use it throughout the creative process.”

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    Claire Bishop

    Senior Vice President,
    Integrated Media Strategy

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    “I know when I’m going to eMarketer I’m not finding one perspective there—I’m finding an amalgamation of leading industry perspectives, and I can break that down by channel which is extraordinarily helpful.”

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    Dov Calderon

    Vice President, Director of Interactive

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    “eMarketer offers great resources all in one place, along with good search tools that enable us to find the information in an easy, digestible manner.”

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    Jay Pivec

    President

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    “We wouldn’t be able to operate at the level we do without eMarketer—the service is a 'need-to-have' for smaller businesses like ours.”

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    Kandace Hudspeth

    Strategic Planner

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    “Part of the reason that using eMarketer saves time is that the eMarketer client site is very user-friendly.”

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    Montserrat Padierna

    Director of Digital and Social Media

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    “We found good information from eMarketer indicating that Argentina has the strongest ecommerce presence in Latin America”

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    Matt Klein

    Co-Founder/CEO

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    “eMarketer has become a required utility for living up to our positioning as thought leaders in the area of digital media marketing.”

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    Isabel Menendez

    Consumer Insight & Research Director

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    “eMarketer is a great planning solution.”

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    Erin Hunter

    Global Head of CPG Strategy

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    “eMarketer provides a credible source of truth that helps all of us have constructive conversations.”

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    Rick Alessandri

    Executive Vice President of Enterprise Development

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    “eMarketer content provides us with amazing analysis, strategic insights and competitive advantage to better understand what is happening in a variety of industries across the entire media landscape.”

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    Gireesh Joshi

    Director of Customer Insights

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    “eMarketer’s comparative estimates help us get visibility into emerging opportunities and identify which ones are most interesting and relevant for us.

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    Melvin Wilson

    Head of Strategy

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    "eMarketer helps get our people up to speed on other regions to compare them with what we see here in the US, so we can take specific elements of a region and capitalize on trends we see."

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    Marie Svet

    Chief Revenue Officer

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    "In order to stay on top of the trends and understand where everyone is—our competitors and what other publishers are doing—it’s important that everybody have access to [eMarketer]."

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    David Lebow

    Chief Revenue Officer

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    "New business presentations always feature eMarketer data. ... I literally see the light bulbs go off in peoples’ heads when we present the eMarketer data."

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    Carrie Seifer

    Vice President, Global Strategy

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    “The reports are multisourced and therefore unbiased in nature.”

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    Ian Forrester

    Insight Director

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    “eMarketer has been helpful in offering specific information about different demographics and how they are interacting with digital media across mobile and tablets.”

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    Thatiana Victorelli

    Manager of Audience, Research and Business Intelligence

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    “I like eMarketer because the numbers and data for Brazil... are very helpful. When I use the data and the charts, they always bring more credibility to the analysis”

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    Dan Suratt

    Executive Vice President, Digital Media and Business Development

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    “eMarketer’s daily newsletter is one of the most important emails I see in the morning because it gives me a sense of what the trends are and what I should be thinking about.”

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    Christian Kugel

    Vice President, Consumer Analytics & Research

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    “I find the intuitive user interface to be a pretty elegant solution—it certainly played into our decision to go enterprise with eMarketer.”

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    Michael J. Becker

    Co-Founder, Managing Partner & North American CEO

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    “I use eMarketer to help clients develop their budgets for spending in mobile advertising—not only how much to spend, but where to spend it.”

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    Doron Wesly

    Head of Market Strategy

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    “We consider eMarketer one of the wisest research investments any company can make for a lot of reasons.”

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    Monica Ho

    Vice President, Marketing

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    “eMarketer is great for small companies because we get a very searchable database to help support strategies and positioning.”

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    Ed Haslam

    Former Senior Vice President of Marketing

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    “eMarketer is the easiest, most comprehensive source to check first to see if you can get data on the question you have in your mind.”

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    Rajeev Goel

    Co-Founder and CEO

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    “Compared with other research sources, eMarketer has a more robust stack of reports and a great suite of global information. The charts, graphs and data provided can be integrated into our company’s produced content with unparalleled ease.”

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    Maria Mandel Dunsche

    Vice President Marketing & Media Innovation

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    “eMarketer is definitely a trusted source that helps me understand what’s going on in the industry.”

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    Corby Fine

    Senior Director & GM, Audience Solutions & Business Development

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    “eMarketer has something that most other research sources don’t: regionalization.”

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    Liz White

    Vice President & General Manager, PEOPLE and EW Digital

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    “Our team uses eMarketer a lot—it’s a great source of information on industry trends that we use in everything from our strategic planning process to internal staff education.”

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    Jason Young

    CEO

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    “In some ways, eMarketer is more critical for a small company because resources are more limited.”

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    Diane Kegley

    Chief Marketing Officer

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    “Of all the tools we use, eMarketer’s definitely the most valuable, hands down.”

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    Tim Suther

    Chief Marketing and Strategy Officer

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    “eMarketer touches all the bases—digital, mobile, social and ecommerce—and also has great research about various geographies.”

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    Stefan Schmidt

    Vice President of Product Strategy

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    “eMarketer offers us insights into customer behavior and trends across the globe, whether it’s B2C commerce, marketing effectiveness or how customers are actually consuming marketing messages.”

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    Kelly Dutton

    President and Partner

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    “eMarketer is also really valuable to us in that we can bring clients information not only about Canada, but from around the world.”

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    Jeff Green

    CEO and Co-Founder

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    “I’m constantly going into the database to look up the macro numbers, constantly benchmarking and asking, ‘At what pace does eMarketer think things are going to grow?’”

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    Chin Yong

    Research Analyst

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    “eMarketer is the first place we go.”

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    Kevin Radics

    Digital Research Manager

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    “If someone asks me a question about a trend, I just type it into eMarketer.”

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    Natasha Funk

    Director of Research

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    “I can't tell you how many times I've said: What would I do without eMarketer?.”

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    Terry Jimenez

    President

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    “eMarketer is giving us great data. We get a comprehensive snapshopt of relevant estimates surrounding mobile devices and advertising spending.”

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    Mark Marvel

    Director of Video Sales

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    “eMarketer helps us become instant experts across this constantly evolving landscape.”

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    Jeffrey Ulrich

    Senior Director, Digital Sales Strategy

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    “eMarketer directional data is reliable and consistent, providing us with good visibility into where markets seem to be going.”

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    Beth McGee

    Director of Research

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    “eMarketer's strength is that the coverage is comprehensive and the extranet [the website by which clients access eMarketer data] is relatively easy to use.”

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    Nick Jones

    Digital Product Development

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    “eMarketer saves us the time and effort of doing multiple source checking.”

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    American University

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    “What eMarketer does well is provide foundational information [for students].”

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    University of Alberta

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    “eMarketer makes students aware that there is solid social media data out there.”

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    New York Public Library

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    “Because the eMarketer user interface is intuitive, the database doesn't require extensive support.”

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    British Library

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    “eMarketer doesn't take much time to demonstrate. It makes the help desk job much easier.”

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