We recently spoke with Jami Lawrence, associate director of mobile marketing at Publicis Modem & Dialog. Here’s a clip from the full interview on eMarketer Total Access, in which Lawrence discusses best practices for developing a mobile application strategy that can strengthen the relationship between brands and target consumers. (Read more…)

We recently spoke with Brian Cooper, the creative director of UK digital agency Dare. Here’s a snippet from the full interview, in which Cooper chats about Dare’s approach to marketing in a digital age, and the agency’s recent work for Vodafone. (Read more…)