During the course of last week we weighed in on several trends to watch in 2010. Here’s a quick and tidy round-up of those predictions.

• Seven Predictions for 2010 from eMarketer’s CEO, Geoff Ramsey: During 2010, as US ad budgets crack open just a little, look for an accelerated migration of ad dollars from traditional to digital media. Advertising on social networks will never attract a large share of marketers’ ad dollars, while the classic interruption/disruption model of advertising, whereby marketers insert unwanted, usually irrelevant ads as a price the consumer must pay to view desired content, will erode, if not fade away.



• Social Media: Marketers will demand better ways to manage and measure the impact of earned media—the additional unpaid exposure a brand gets when consumers share about the brand online. Search will get more social in several ways: by including real-time content in results (e.g., Twitter posts), adding information from social network friends to results, and using collective information from other Web users to hone search relevance. These trends will yield new ad formats that may incorporate friends’ viewpoints or interactions directly into the ad—and will raise new red flags among privacy advocates. (Read more…)