According to eMarketer, the number of blog readers in the US will reach 122.6 million in 2011, representing 53.5% of internet users. eMarketer’s estimates of bloggers are limited to people who blog; they do not include marketers or media companies with public-facing blogs.

Though the blog audience will continue to grow, social networks and microblogs have in recent years nudged blogging off the social media pedestal. For some consumers, who have more communication tools at their fingertips than they did a few years ago, Facebook and Twitter have supplanted blogging as life-streaming outlets.