Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The New York Times – Substantial Growth in Ads Is on the Way to Facebook
Facebook’s hundreds of millions of users could soon be faced with a lot more advertising — in their newsfeed, on their mobile devices and even when they log off. Read more.

The New York Times – Risk and Riches in User Data for Facebook
It is Facebook’s biggest conundrum. As the world’s largest social network, it faces intense scrutiny from consumers, courts and regulators worldwide over how it handles the data it collects from its 845 million users. But as a company preparing to go public, it is under pressure to find new ways to turn that data into profit. Read more.

The New York Times – News From the Advertising Industry
Facebook, which last year became the No. 1 seller of online display advertising, according to eMarketer, New York, may be passed next year by Google, whose online display ad revenue is growing faster than expected. Read more.

The Wall Street Journal – Facebook Tries to Amp Up Ads
Facebook Inc. is adding new ways for advertisers to reach more people on its site, as the social network tries to beef up its ad revenue prospects ahead of an initial public offering this spring. Read more.

The Wall Street Journal – Twitter’s Slow Road to IPO
In just six years Twitter Inc. has become the world’s digital soapbox, amassing more than 100 million monthly users—from everyday people to Lady Gaga to Middle East protesters—who use the service to spread pithy updates and breaking news. Read more.

The Wall Street Journal – Facebook, Twitter Play Space Invaders
To justify their huge valuations, Facebook and Twitter are trying to turn up the revenue dial. The risk is that this causes some users to tune them out. Read more.

Financial Times – Google Privacy Policy Gets Public Airing
People using Google’s email service, Gmail, on a relatively new BlackBerry smartphone may have noticed recently that some contacts now have small photos next to their names. They may have been surprised to see them there – after all, these are not photos taken by the BlackBerry itself, and its manufacturer Research In Motion has struck no data-sharing deal with Google. Read more.

Advertising Age – Facebook Replaces Google as Feared Disruptor of Online Advertising
The chieftains of online advertising — Yahoo, Google, WPP — are convening in Miami, but the talk is about the company not taking the stage: Facebook. Read more.

Advertising Age – What’s Holding Back Mobile-Ad Spending?
Put it this way: Not using mobile advertising is a bad idea. Consumers are crazy for smartphones, and thanks to wide availability and devices that range from the high- to low-end, more consumers are buying internet-connected mobile phones today than just-for-calls feature phones in the U.S. Read more.

Advertising Age – How to Tell if Gamification Is Right for You
Got Questions About Gaming? We’ve Got Answers Read more.

Advertising Age – Toyota, GM, Unilever Channel Big Bucks to YouTube
If you needed a sign of just how audacious YouTube’s $100 million experiment in original content is, consider the asking price for advertisers: as much as $62 million for the exclusive on a package of “channels” in categories such as music or pop culture. Read more.

Advertising Age – What You Need to Know About Interactive TV
There’s a “You say potato, I say potahto’ scenario going on in interactive TV. The term ITV is used to refer to two types of interactivity: one dealing with usage, the other with technology. Read more.

Reuters – Facebook Brings New Ad Opportunities to Brands
Facebook unveiled a number of new opportunities for advertising on their social network today, the biggest being the ability to post ads to mobile devices, which they had not yet been offering. Read more.

USA Today – Marketers Get New Way to Reach Facebook Users
At a splashy New York City event, the social-networking giant pitched “Premium on Facebook” as a new way for advertisers to pay to mingle ads across the pages and mobile phones of Facebook members. Read more.

Associated Press – Brand-Name Deals to Mix with Facebook Friend Posts
Messages from brands such as Walmart and Starbucks may soon be mixed in with your Facebook status updates and baby photos from friends and family. Read more.

Bloomberg – Facebook to Show Mobile Ads to Help Boost Sales Before IPO
Facebook Inc., the world’s largest social-networking site, is making its first push into mobile advertising, seeking a new source of revenue ahead of a planned initial public offering this year. Read more.

Bloomberg – Google+ Users Are Spending Just 3.3 Minutes a Month on Site, ComScore Says
One area where Google is catching up is display advertising — a market Facebook currently leads. By next year, Google will account for 19.8 percent of the industry, generating $3.68 billion in ad sales, according to EMarketer Inc. Facebook will have 17.7 percent, or $3.29 billion, the New York-based research firm estimates. Read more.

Bloomberg – Facebook Marketing Boom Fuels Social-Advertising Startup Demand
Entrepreneur Michael Lazerow parlayed booming demand for advertising on Facebook Inc. — and reassurances from its operating chief, Sheryl Sandberg — into a business that generates almost $100 million a year in sales. Read more.

Bloomberg Businessweek – Twitter, the Startup That Wouldn’t Die
Life inside successful Web startups—especially the really successful ones—can be nasty, brutish, and short. As companies grow exponentially, egos clash, investors jockey for control, and business complexities rapidly exceed the managerial abilities of the founders. Read more.

CNN – How StumbleUpon Saved Itself
It doesn’t have Facebook’s huge user base or Pinterest’s deafening buzz, but some people use this quiet social media service just as much, and advertisers may actually prefer putting their ad dollars in it. Read more.

Los Angeles Times – Facebook Pledges to Help Advertisers by Making Ads More Prominent
Facebook holds its first marketing conference in New York and tells corporate executives that their brands will be given a greater presence on the social network. Read more.

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

Wall Street Journal – Google Seen Poised to Overtake Facebook in Display Ads
Google Inc.’s display-advertising business is growing faster than anticipated and is on track to surpass that of Facebook Inc. next year, according to research published Wednesday. Read more.

Time – Report: Facebook, Google Overtake Yahoo In Display Ad Market Share
Yahoo’s once dominant position with display advertising is now officially over. Research firm eMarketer released figures Wednesday showing that both Facebook and Google surpassed Yahoo last year in display-ad revenue, with $1.73 billion and $1.71 billion, respectively. Read more.

Advertising Age – Google Allows ‘Do-Not-Track’ Browser Button
Google Inc. will allow a “do-not- track” button to be embedded in its Web browser, letting users restrict the amount of data that can be collected about them. Read more.

Advertising Age – Report: Facebook and Google Sprint Ahead in U.S. Display Sales
Facebook is expected to bring in the most U.S. online display revenue for the second year in a row, according to new estimates from research firm eMarketer. The researcher forecasts that Facebook will sell $2.58 billion in online display in the U.S. in 2012, good for 16.8% market share, while Google will finish the year with $2.54 billion, or 16.5% market share. It predicts that the two companies combined with own a third of the U.S. display market this year. Read more.

MarketWatch – Google Poised to Overtake Facebook in Display Ads
Google Inc.’s display-advertising business is growing faster than anticipated and is on track to surpass that of Facebook Inc. next year, according to research published Wednesday. Read more.

Bloomberg – Google Agrees to Allow ‘Do-Not-Track’ Button in Browser
Google Inc. will allow a “do-not-track” button to be embedded in its Web browser, letting users restrict the amount of data that can be collected about them. Read more.

Bloomberg – Obama Turns to Web Industry for Consumer Privacy Standard
The Obama administration unveiled an initiative to give consumers more control over their personal information online, calling on Internet companies such as Google Inc. and Facebook Inc. to develop common privacy standards. Read more.

Bloomberg – Facebook Insiders Push $100 Billion Value
Facebook Inc. is already trading like a public company as insiders and wealthy investors use private marketplaces to buy and sell stock in the social- networking company ahead of its initial offering. Read more.

Bloomberg – Google Is Poised to Overtake Facebook in U.S. Display Advertising by 2013
Facebook Inc. will lose its lead to Google Inc. in U.S. display-ad revenue next year as the social- networking service’s advertising growth slows, according to research firm EMarketer Inc. Read more.

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Forbes – The Big Problem with the Second Screen
There seem to be countless ongoing discussions about the second screen. And for good reason. eMarketer predicts that in 2012 about half of all U.S. mobile phone users will own smartphones, and about 25% of all internet users will own a tablet (mostly iPads). Additionally, over 70% of those tablet owners are already using their device simultaneously while watching TV almost daily. Read more.

Forbes – Mobilizing the Masses: In Asia, Wireless Grows Up
From Angry Birds to angry protesters, the mobile phone has expanded beyond simple communication, changing the way we entertain, educate and economically evolve. People can plan a peaceful political protest, or even completely run a business from a mobile device. In India, we are on track to reach nearly 900 million mobile subscribers by 2014, and an average of 10 million phones are purchased every month. Read more.

Forbes – Why Pinterest Trumps Facebook at Social Commerce, For Now
Just as retailers are losing faith in Facebook as platform for e-commerce, it seems, they’re warming up to Pinterest, another social site that’s much smaller than Mark Zuckerberg‘s $100 billion behemoth but faster-growing and more targeted. Read more.

Los Angeles Times – Google to Pass Facebook in US Digital Ad Revenue, Report Says
Watch out, Facebook, Google is gaining. The social networking giant will lose its lead in online U.S. display advertising revenue to Google next year, according to a new report from research firm eMarketer. Read more.

PaidContent – Report: Facebook, Google Overtake Yahoo In Display Ad Market Share
Yahoo’s once dominant position with display advertising is now officially over. Research firm eMarketer released figures Wednesday showing that both Facebook and Google surpassed Yahoo last year in display-ad revenue, with $1.73 billion and $1.71 billion, respectively. Read more.

TechCrunch – Google’s Diversifying Display Ad Business Could Pass Facebook’s, eMarketer Guesses
Research firm eMarketer has put together a few interesting data points that show Google doing better in display ads than you might have realized. That is, by growing this business across properties and networks that it at some point acquired — YouTube, DoubleClick, and mobile (AdMob) — it’s set to pass Facebook’s own display business. Read more.

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The New York Times – Outdoors or Inside, Sony Offers Users a Perpetual Game
Before the Android phone, before the iPod, before the GameBoy, there was the Walkman, the device that taught a generation to expect entertainment on the go. Read more.

The Wall Street Journal – TV’s Big Ad-Sales Bazaar Inspires an Online Copycat
It may be the biggest week of the year in television: five days in May when television stars and network executives converge in New York to tout their hot new shows for advertisers. Read more.

The Wall Street Journal – Twitter to Pursue Smaller Ad Clients
Twitter Inc. will begin marketing its ads to small and medium-size merchants, casting a wider net for advertising revenue as it steps up its efforts to turn more than 100 million monthly Twitter users into a business big enough to justify its heady valuation. Read more.

Advertising Age – Twitter Opens Up Self-Serve Ad Platform to 10,000 Small Businesses
Twitter is rolling out the self-serve ad platform it’s been testing to 10,000 small and midsize businesses next month through a partnership with American Express, in a bid to broaden its revenue streams. Read more.

The Associated Press – Twitter Unveils Self-Service Advertising System
Buying ads on Twitter is about to get easier for small businesses as the online messaging service adds a key piece to its moneymaking model. Read more.

CNN – Twitter Slaps Limits On Sales of Its Pricey Stock
While Facebook prepares to go public, Silicon Valley’s other buzzy social startup, Twitter, is doing everything in its power to stay private. In pursuing that goal, it has slapped its shareholders with an unusual restriction: No one who holds stock can sell more than 20% of their shares. Read more.

Forbes – Beyond Facebook: 5 Ways To Monetize Private Networks
According to eMarketer, social network advertising is expected to reach $5.54 billion this year and will grow to $10 billion by 2013. While the bulk of this money will go to Facebook, there are still ample advertising growth opportunities for other social networking sites. Read more.

Bloomberg – Retailers Shut Facebook Storefonts Amid Apathy
Last April, Gamestop Corp. (GME) opened a store on Facebook to generate sales among the 3.5 million-plus customers who’d declared themselves “fans” of the video game retailer. Six months later, the store was quietly shuttered. Read more.

Los Angeles Times – Traditional News Still Lags in Online Advertising, Study Says
Traditional media outlets “have had little success” getting advertisers to move from their legacy businesses to their online news sites and relatively few of the ads they create for the Web are targeted to customers based on their interests, according to a new study by the Project for Excellence in Journalism. Read more.

Bloomberg Business – Can Social Media Lift Travel?
For many people, booking a vacation is strictly an online affair: browse, click, buy. Now established players such as Expedia (EXPE), along with a bunch of startups, are hoping to enlist friends and family via social networks to cheaply replicate individually tailored services travel agents once provided. Read more.

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The New York Times – Print News Media Go Live With Video Programming
The newest addition to the newsroom of Politico makes a statement about the news Web site’s priorities. It’s a stage set with lights, microphones, an anchor desk and five high-definition cameras so that reporters and editors can produce hours of live programming for Internet viewers. Read more.

The New York Times – After a Year, Tablet Daily Is a Struggle
One year ago Rupert Murdoch took the stage at the Guggenheim Museum and with much fanfare introduced a News Corporation publication that, in the words of the Apple executive Eddy Cue, would “redefine the news.” Read more.

The New York Times – Facebook’s Mobility Challenge
Lots of people love their cellphones. Facebook, so far, is not a big fan.Amid the jaw-dropping financial figures the company revealed last week when it filed for a public offering was an interesting admission. Although more than half of its 845 million members log into Facebook on a mobile device, the company has not yet found a way to make real money from that use. Read more.

Financial Times – Facebook Looks to Make Mobile Click
When Facebook starts offering marketers the chance to highlight their messages in smartphone apps and other mobile devices in the run-up to its initial public offering, it will begin to tackle a problem that has flummoxed more established tech companies: how to make sure ad revenue is not lost as use of their services shifts to smaller screens. Read more.

MSNBC – eMarketer Strikes Enterprise-Wide Deal With Omnicom Media Group
eMarketer today unveiled a new corporate agreement that provides all US employees at Omnicom Media Group with eMarketer’s insights on digital marketing, media and commerce. Read more.

Bloomberg – Google Privacy Changes Must Be Stopped, Argues Lawsuit Seeking FTC Action
Google Inc. (GOOG)’s planned changes to its privacy policy violate a consent order signed with the U.S. Federal Trade Commission last year and should be blocked, a Washington advocacy group said in a lawsuit. Read more.

Bloomberg – Twitter to Hire Google Asia Advertising Executive Shailesh Rao
Twitter Inc. said it plans to hire Shailesh Rao, who had been leading Google Inc. (GOOG)’s display- advertising sales in Asia. Read more.

CNN Money – How Google Ads Reinvented the Sales Call
Companies diving into mobile advertising have found success getting consumers to do something unusual with their smartphones: make calls. Read more.

USA Today – Facebook Eyes China for Growth
Facebook, whose membership is fast approaching a billion, is pondering its next big frontier — China. Read more.

Los Angeles Times – Watchdog Sues FTC over New Google Privacy Policy
A consumer watchdog has escalated its efforts to block Google from rolling out a controversial new privacy policy that would allow the Internet search giant to harvest more information about its users. Read more.

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The Wall Street Journal – Facebook Sets Historic IPO
Facebook Inc. filed for an initial public offering Wednesday that could value the social network between $75 billion and $100 billion, putting the company on track for one of the biggest U.S. stock-market debuts of all time. Read more.

The Wall Street Journal – Advertisers’ Free Ride May End on Facebook
When the social network filed for its initial public offering on Wednesday, the spotlight shifted from the site’s exponential user growth to a metric that may have more bearing on its market value: ad sales. Read more.

The Wall Street Journal – Facebook Pads Its Lead Over Yahoo in Online Display Ads With 28% of Market
Facebook Inc. is widening its lead in the online display-advertising market, just days ahead of an expected filing for an initial public offering. Read more.

The Wall Street Journal – Changes Weighing on AOL
AOL Inc. reported a 66% decline in fourth-quarter profit as lower subscription revenue, higher costs and tax provisions more than offset improved advertising sales. Read more.

The Financial Times – A New Page Opens for Facebook
Facebook is so far succeeding in convincing advertisers that the social network is a place they must be. In the past year, it overtook Yahoo to become number one in online display advertising revenues, taking 16.3 per cent of the market, says EMarketer, a research firm. Read more.

The Financial Times – Investors Seek Things to Like On Facebook
A solid online advertising business – though not quite the juggernaut that some had hoped – and with key questions still hanging over the value of “social” and mobile advertising to the world’s big consumer brands. Read more.

The Financial Times – Tech News From Around the Web
Twitter‘s global advertising revenues are forecast to grow to $540m by 2014, according to eMarketer, up from a projected $260m this year. However, Twitter’s chief executive, Dick Costolo, indicated at a US conference this week that he was in no hurry to take the company public. Read more.

National Public Radio – Facebook IPO: Worth the Price or Next Internet Bubble?
Many investors are expecting Facebook to file papers for an initial public offering sometime later this week. The company, which was founded in a Harvard dorm room less than a decade ago, is expected to be valued at nearly $100 billion by Wall Street. Read more.

National Public Radio – Will Facebook’s Shares Be Worth the Price?
Facebook’s IPO could value the company at up to $100 billion. That would make it a very expensive stock for a company whose earnings are strong but not stratospheric. Investors who take the plunge will be making a wager that Facebook can capture a very large share of the advertising market. Read more.

CNN – Is Facebook Worth $100 Billion?
A long list of tech IPOs captured attention in 2011, but no company has been drooled over like Facebook. And finally, its debut looks to be imminent. Read more.

Bloomberg Business – Facebook’s Epic Offering by the Numbers
The ranks of the One Percent are about to get bigger. Facebook is seeking to raise $5 billion in one of the tech world’s most anticipated initial public offerings, according to a Feb. 1 regulatory filing. Read more.

The Associated Press – Facebook IPO Could Value It Among Top Companies
When Facebook makes its long-expected debut as a public company this spring, the social-networking company will likely vault into the ranks of the largest public companies in the world, alongside McDonald’s, Amazon.com and Bank of America. Read more.

The Associated Press – Status Update: Facebook to Go Public, Raise $5B
Facebook made a much-anticipated status update Wednesday: The Internet social network is going public eight years after its computer-hacking CEO Mark Zuckerberg started the service at Harvard University. Read more.

USA Today – Is $100B Valuation Too Heady for Facebook?
The social-networking giant is poised to file for an initial public offering as early as this week. The IPO could raise $10 billion and make Facebook, on paper, as valuable as McDonald’s, with a market value of $100 billion. That would rank Facebook 26th on the S&P 500. Read more.

USA Today – Facebook IPO Filing Puts High Value on Social Network
Facebook on Wednesday filed to go public and raise $5 billion in what could be the largest-ever Internet IPO. Read more.

Advertising Age – Facebook Files for IPO; Reveals $1 Billion in 2011 Profit
Facebook lifted the veil on its financials in its filing today with the Securities and Exchange Commission, revealing $1 billion in 2011 profits and robust growing revenue streams that are becoming gradually less reliant on advertising as the company grows its “Payments” business. Read more.

Bloomberg – Twitter Global Expansion Increases Sales, Censorship Challenges
Twitter Inc.’s international expansion may help fuel a threefold gain in revenue, even as it raises censorship challenges for the microblogging service. Read more.

Bloomberg – Facebook May Be More Expensive Than Google
Facebook Inc. may command a valuation more than five times higher than Google (GOOG) Inc. as it seeks to raise $5 billion in the world’s largest initial public offering of an Internet company. Read more.

Bloomberg – Facebook Building Lead in U.S. Display Ads, ComScore Says
Facebook Inc., the world’s largest social-networking service, accounted for 28 percent of U.S. online display-advertising impressions in 2011, expanding its lead in the industry, ComScore Inc. (SCOR) said. Read more.

Reuters – Facebook’s Zuckerberg To Keep Iron Grip After IPO
Facebook unveiled plans for the biggest ever Internet IPO that could raise as much as $10 billion, but made it clear CEO Mark Zuckerberg will exercise almost complete control over the company, leaving investors with little say. Read more.

Forbes – Four Ways Big Media Can Survive In The Tablet Era
Tablets are the new PC. No question. A new survey released by the Pew Research Center reports that 29% of all U.S. adults already own a tablet or e-reader, thanks to a massive holiday gift-giving push. At this pace we should see a majority of American adults owning tablet devices by the end of 2012. Read more.

Forbes – Why Are Twitter’s Revenues So Puny? Time to Grow Up
With all the commotion about Facebook’s (FB) planned IPO filing tomorrow, you might have missed another study that came out yesterday from some outfit called eMarketer saying that Twitter’s revenues were going to “hit” $540 million in 2014. Read more.

Los Angeles Times – Investors Aren’t All Sold on Facebook IPO
Facebook Inc. has opened its books to eager investors, but some don’t like what they see. Read more.