Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

MSNBC – eMarketer Announces New Partnership With Digitas
Citing a commitment to ensure its employees have direct access to data and analysis on the latest marketing trends, global integrated brand agency Digitas has announced a partnership with eMarketer to provide over 3,000 Digitas employees worldwide the latest insights on digital marketing, media and commerce. Read more.

USA Today – First Public Tweet Sent Six Years Ago Today
On the March 21, 2006, Jack Dorsey sent the first public tweet into the world (“just setting up my twttr”). Can you believe that was six years ago today? Read more.

The Economist – Newspaper Advertising: Getting Worse
IN THE Pew Research Centre’s annual “State of the News Media” report, which came out yesterday, there is an intriguing statistic: last year, American newspapers lost $10 of print advertising revenue for every $1 they gained in online ad revenue. The year before, the ratio was just $7 to $1. Read more.

Forbes – How Tech Firms Steal All the Ad Dollars From News Media
Much of the coverage of a new report on the state of news media released today by Pew Research Center’s Project for Excellence in Journalism focused on the surprisingly small amount of traffic directed to news sites by social services such as Facebook and Twitter. News sites get only 9% of their traffic from social networks, while they still get 32% of traffic from search engines such as Google and 36% from visits to their own sites. Read more.

Forbes – Social Selling Is Neither; Try Having Actual Conversations
Google the phrase “B2B social selling” and you’ll get more than seven million hits, most of them singing the praises of Sales 2.0, a world where nurturing connected customers leads to buying without all the mess of actual selling. Read more.

Advertising Age – Beware of Tech Partners Trying to Exploit a Niche in the Online Market
There’s a Taoist saying: “Be as careful at the end as at the beginning.” These are wise words for digital-marketing companies right now. While we’re not at the end of the migration of brand budgets to a mostly online presence, we are at an inflection point. Read more.

Reuters – eMarketer Announces New Partnership With Digitas
Citing a commitment to ensure its employees have direct access to data
and analysis on the latest marketing trends, global integrated brand
agency Digitas has announced a partnership with eMarketer to provide over 3,000 Digitas employees worldwide the latest insights on digital
marketing, media and commerce. Read more.

Bloomberg – Facebook Mimics Apple by Spending Less on R&D Than Rivals
Facebook Inc. (FB) spends a smaller percentage of revenue on engineering than other Internet companies, mimicking Apple (AAPL) Inc.’s strategy of keeping costs low by relying on outside developers for research and development. Read more.

Bloomberg Businessweek – Google Said to Rethink Wallet Strategy Amid Slow Adoption
Google Inc. (GOOG) is weighing changes aimed at improving its Google Wallet mobile-payment system following slow adoption and the departure of two key managers, according to people with knowledge of the project. Read more.

Adweek – Will the Kindle Fire Be an iPad Killer?
When Amazon released the Kindle Fire last November, it was heralded as the first tablet with a shot at loosening Apple’s stronghold on the market. But with Apple still dominating the tablet game—according to eMarketer, 83 percent of tablet owners have an iPad—does the Fire really have a chance? And what does that mean for publishers? Read more.

Adweek – MPA Conference Shows Tablets Dominating, Publishers Adapting
There’s no doubt about it: tablets are taking over. Eleven percent of the total U.S. population used iPads and various other tablet devices last year. By 2014, that percentage is estimated to rise to 27.7 percent—more than one quarter of the total population, or about 89.5 million people. Read more.

eMarketer – eMarketer and IAB México Announce Agreement to Boost Knowledge of Interactive Marketing in Mexico
IAB México has agreed to endorse eMarketer as the authoritative business information resource on digital marketing, media and commerce in Mexico. Read more.

IAB Mexico – Alianza Entre eMarketer e IAB México Incrementará la Inteligencia Digital
IAB México firmó una alianza con eMarketer que acercará a la industria interactiva mexicana con uno de los principales proveedores de inteligencia digital, mejorando la obtención de información clave para la toma de decisiones estratégicas para marcas, agencias y medios. Read more.

Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

The New York Times – New Layer of Content Amid Chaos on YouTube
For a glimpse at the next phase in YouTube’s evolution, look no further than a stray crutch and a $20 birthday cake for Justin Bieber. Those were among the props at a recent taping for MyIsh, a new music channel on YouTube. Filming in the small back room of a Manhattan television office, MyIsh tries to capture the low-budget charm of early MTV, with sets that consist of a few painted pallets and three young hosts who trade unscripted zingers about the day’s pop-culture news. Read more.

Financial Times – Bleak Outlook for US Newspapers
In recent weeks, LinkedIn, the networking website, and the Council of Economic Advisors have reported that the press is “America’s fastest-shrinking industry”, measured by jobs lost; the Newspaper Association of America has shown that advertising sales have halved since 2005 and are now at 1984’s level; and the Pew Research Center has found that for every digital ad dollar they earned, they lost $7 in print ads. Read more.

The Wall Street Journal – Yahoo Sues Facebook Over Patents
Yahoo Inc. (YHOO) has sued Facebook Inc., alleging that the social site has infringed a number of Yahoo’s patents, bringing simmering tensions between the Silicon Valley firms to a head. Read more.

Advertising Age – Yahoo Sues Facebook Over Patents Related to Advertising
Lawyers for Yahoo, in a complaint filed today in federal court in San Jose, Calif., seek a court order barring Facebook from infringing 10 patents and awarding it triple damages. The patents cover website functions that include advertising, privacy protection and messaging, according to the complaint. Read more.

Adweek – The Truth About Hispanic Consumers
It’s a simple statistic that illustrates a great deal about the influence of Hispanics on American culture. In the 2010 U.S. Census, one in six Americans identified themselves as Hispanic, making it the fastest growing ethnic segment in the country. That’s 50 million people. Read more.

CNN – Why Path Is Holding Out on Ads for Now
Path, an app billed as the social network for close friends and family, announced a bevy of new features last week, including an integration with a Nike app for runners and music recognition software. But one thing isn’t changing: the network will remain closed to advertisers. Read more.

Bloomberg – Apple Said to Be Subpoenaed by U.S. About Google Mobile
The U.S. Federal Trade Commission subpoenaed Apple Inc. (AAPL) as part of its antitrust probe of Google Inc., seeking information on how the computer maker incorporates the search engine on the iPhone and iPad, two people familiar with the matter said. Read more.

Bloomberg – Bayer, Apple, News Corp., Allergan: Intellectual Property
India’s government for the first time will allow a generic-drug maker to produce and sell cheaper copies of a patented cancer medicine, a decision that pressures brand-name manufacturers to lower prices. Read more.

Bloomberg – Yahoo! Sues Facebook Over Patents Related to Advertising
Facebook Inc. (FB) was accused in a lawsuit by Yahoo! Inc. (YHOO) of infringing patents covering functions critical to websites, including Internet advertising, information sharing and privacy. Read more.

The Guardian – Yahoo Files Lawsuit Against Facebook
Yahoo is filing a lawsuit against Facebook claiming infringement of patents covering advertising, privacy controls and social networking, following through on a threat it made last month. Read more.

TechCrunch – Facebook Display Ads On Third-Party Sites? It’s Already Doing It For Facebook.com (On Google’s Network)
There has been some speculation about when Facebook might launch an advertising network to run on sites apart from its own, using its trove of data on what its 845 million users like and share. Read more.

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The New York Times – Substantial Growth in Ads Is on the Way to Facebook
Facebook’s hundreds of millions of users could soon be faced with a lot more advertising — in their newsfeed, on their mobile devices and even when they log off. Read more.

The New York Times – Risk and Riches in User Data for Facebook
It is Facebook’s biggest conundrum. As the world’s largest social network, it faces intense scrutiny from consumers, courts and regulators worldwide over how it handles the data it collects from its 845 million users. But as a company preparing to go public, it is under pressure to find new ways to turn that data into profit. Read more.

The New York Times – News From the Advertising Industry
Facebook, which last year became the No. 1 seller of online display advertising, according to eMarketer, New York, may be passed next year by Google, whose online display ad revenue is growing faster than expected. Read more.

The Wall Street Journal – Facebook Tries to Amp Up Ads
Facebook Inc. is adding new ways for advertisers to reach more people on its site, as the social network tries to beef up its ad revenue prospects ahead of an initial public offering this spring. Read more.

The Wall Street Journal – Twitter’s Slow Road to IPO
In just six years Twitter Inc. has become the world’s digital soapbox, amassing more than 100 million monthly users—from everyday people to Lady Gaga to Middle East protesters—who use the service to spread pithy updates and breaking news. Read more.

The Wall Street Journal – Facebook, Twitter Play Space Invaders
To justify their huge valuations, Facebook and Twitter are trying to turn up the revenue dial. The risk is that this causes some users to tune them out. Read more.

Financial Times – Google Privacy Policy Gets Public Airing
People using Google’s email service, Gmail, on a relatively new BlackBerry smartphone may have noticed recently that some contacts now have small photos next to their names. They may have been surprised to see them there – after all, these are not photos taken by the BlackBerry itself, and its manufacturer Research In Motion has struck no data-sharing deal with Google. Read more.

Advertising Age – Facebook Replaces Google as Feared Disruptor of Online Advertising
The chieftains of online advertising — Yahoo, Google, WPP — are convening in Miami, but the talk is about the company not taking the stage: Facebook. Read more.

Advertising Age – What’s Holding Back Mobile-Ad Spending?
Put it this way: Not using mobile advertising is a bad idea. Consumers are crazy for smartphones, and thanks to wide availability and devices that range from the high- to low-end, more consumers are buying internet-connected mobile phones today than just-for-calls feature phones in the U.S. Read more.

Advertising Age – How to Tell if Gamification Is Right for You
Got Questions About Gaming? We’ve Got Answers Read more.

Advertising Age – Toyota, GM, Unilever Channel Big Bucks to YouTube
If you needed a sign of just how audacious YouTube’s $100 million experiment in original content is, consider the asking price for advertisers: as much as $62 million for the exclusive on a package of “channels” in categories such as music or pop culture. Read more.

Advertising Age – What You Need to Know About Interactive TV
There’s a “You say potato, I say potahto’ scenario going on in interactive TV. The term ITV is used to refer to two types of interactivity: one dealing with usage, the other with technology. Read more.

Reuters – Facebook Brings New Ad Opportunities to Brands
Facebook unveiled a number of new opportunities for advertising on their social network today, the biggest being the ability to post ads to mobile devices, which they had not yet been offering. Read more.

USA Today – Marketers Get New Way to Reach Facebook Users
At a splashy New York City event, the social-networking giant pitched “Premium on Facebook” as a new way for advertisers to pay to mingle ads across the pages and mobile phones of Facebook members. Read more.

Associated Press – Brand-Name Deals to Mix with Facebook Friend Posts
Messages from brands such as Walmart and Starbucks may soon be mixed in with your Facebook status updates and baby photos from friends and family. Read more.

Bloomberg – Facebook to Show Mobile Ads to Help Boost Sales Before IPO
Facebook Inc., the world’s largest social-networking site, is making its first push into mobile advertising, seeking a new source of revenue ahead of a planned initial public offering this year. Read more.

Bloomberg – Google+ Users Are Spending Just 3.3 Minutes a Month on Site, ComScore Says
One area where Google is catching up is display advertising — a market Facebook currently leads. By next year, Google will account for 19.8 percent of the industry, generating $3.68 billion in ad sales, according to EMarketer Inc. Facebook will have 17.7 percent, or $3.29 billion, the New York-based research firm estimates. Read more.

Bloomberg – Facebook Marketing Boom Fuels Social-Advertising Startup Demand
Entrepreneur Michael Lazerow parlayed booming demand for advertising on Facebook Inc. — and reassurances from its operating chief, Sheryl Sandberg — into a business that generates almost $100 million a year in sales. Read more.

Bloomberg Businessweek – Twitter, the Startup That Wouldn’t Die
Life inside successful Web startups—especially the really successful ones—can be nasty, brutish, and short. As companies grow exponentially, egos clash, investors jockey for control, and business complexities rapidly exceed the managerial abilities of the founders. Read more.

CNN – How StumbleUpon Saved Itself
It doesn’t have Facebook’s huge user base or Pinterest’s deafening buzz, but some people use this quiet social media service just as much, and advertisers may actually prefer putting their ad dollars in it. Read more.

Los Angeles Times – Facebook Pledges to Help Advertisers by Making Ads More Prominent
Facebook holds its first marketing conference in New York and tells corporate executives that their brands will be given a greater presence on the social network. Read more.

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

Wall Street Journal – Google Seen Poised to Overtake Facebook in Display Ads
Google Inc.’s display-advertising business is growing faster than anticipated and is on track to surpass that of Facebook Inc. next year, according to research published Wednesday. Read more.

Time – Report: Facebook, Google Overtake Yahoo In Display Ad Market Share
Yahoo’s once dominant position with display advertising is now officially over. Research firm eMarketer released figures Wednesday showing that both Facebook and Google surpassed Yahoo last year in display-ad revenue, with $1.73 billion and $1.71 billion, respectively. Read more.

Advertising Age – Google Allows ‘Do-Not-Track’ Browser Button
Google Inc. will allow a “do-not- track” button to be embedded in its Web browser, letting users restrict the amount of data that can be collected about them. Read more.

Advertising Age – Report: Facebook and Google Sprint Ahead in U.S. Display Sales
Facebook is expected to bring in the most U.S. online display revenue for the second year in a row, according to new estimates from research firm eMarketer. The researcher forecasts that Facebook will sell $2.58 billion in online display in the U.S. in 2012, good for 16.8% market share, while Google will finish the year with $2.54 billion, or 16.5% market share. It predicts that the two companies combined with own a third of the U.S. display market this year. Read more.

MarketWatch – Google Poised to Overtake Facebook in Display Ads
Google Inc.’s display-advertising business is growing faster than anticipated and is on track to surpass that of Facebook Inc. next year, according to research published Wednesday. Read more.

Bloomberg – Google Agrees to Allow ‘Do-Not-Track’ Button in Browser
Google Inc. will allow a “do-not-track” button to be embedded in its Web browser, letting users restrict the amount of data that can be collected about them. Read more.

Bloomberg – Obama Turns to Web Industry for Consumer Privacy Standard
The Obama administration unveiled an initiative to give consumers more control over their personal information online, calling on Internet companies such as Google Inc. and Facebook Inc. to develop common privacy standards. Read more.

Bloomberg – Facebook Insiders Push $100 Billion Value
Facebook Inc. is already trading like a public company as insiders and wealthy investors use private marketplaces to buy and sell stock in the social- networking company ahead of its initial offering. Read more.

Bloomberg – Google Is Poised to Overtake Facebook in U.S. Display Advertising by 2013
Facebook Inc. will lose its lead to Google Inc. in U.S. display-ad revenue next year as the social- networking service’s advertising growth slows, according to research firm EMarketer Inc. Read more.

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Forbes – The Big Problem with the Second Screen
There seem to be countless ongoing discussions about the second screen. And for good reason. eMarketer predicts that in 2012 about half of all U.S. mobile phone users will own smartphones, and about 25% of all internet users will own a tablet (mostly iPads). Additionally, over 70% of those tablet owners are already using their device simultaneously while watching TV almost daily. Read more.

Forbes – Mobilizing the Masses: In Asia, Wireless Grows Up
From Angry Birds to angry protesters, the mobile phone has expanded beyond simple communication, changing the way we entertain, educate and economically evolve. People can plan a peaceful political protest, or even completely run a business from a mobile device. In India, we are on track to reach nearly 900 million mobile subscribers by 2014, and an average of 10 million phones are purchased every month. Read more.

Forbes – Why Pinterest Trumps Facebook at Social Commerce, For Now
Just as retailers are losing faith in Facebook as platform for e-commerce, it seems, they’re warming up to Pinterest, another social site that’s much smaller than Mark Zuckerberg‘s $100 billion behemoth but faster-growing and more targeted. Read more.

Los Angeles Times – Google to Pass Facebook in US Digital Ad Revenue, Report Says
Watch out, Facebook, Google is gaining. The social networking giant will lose its lead in online U.S. display advertising revenue to Google next year, according to a new report from research firm eMarketer. Read more.

PaidContent – Report: Facebook, Google Overtake Yahoo In Display Ad Market Share
Yahoo’s once dominant position with display advertising is now officially over. Research firm eMarketer released figures Wednesday showing that both Facebook and Google surpassed Yahoo last year in display-ad revenue, with $1.73 billion and $1.71 billion, respectively. Read more.

TechCrunch – Google’s Diversifying Display Ad Business Could Pass Facebook’s, eMarketer Guesses
Research firm eMarketer has put together a few interesting data points that show Google doing better in display ads than you might have realized. That is, by growing this business across properties and networks that it at some point acquired — YouTube, DoubleClick, and mobile (AdMob) — it’s set to pass Facebook’s own display business. Read more.

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The New York Times – Outdoors or Inside, Sony Offers Users a Perpetual Game
Before the Android phone, before the iPod, before the GameBoy, there was the Walkman, the device that taught a generation to expect entertainment on the go. Read more.

The Wall Street Journal – TV’s Big Ad-Sales Bazaar Inspires an Online Copycat
It may be the biggest week of the year in television: five days in May when television stars and network executives converge in New York to tout their hot new shows for advertisers. Read more.

The Wall Street Journal – Twitter to Pursue Smaller Ad Clients
Twitter Inc. will begin marketing its ads to small and medium-size merchants, casting a wider net for advertising revenue as it steps up its efforts to turn more than 100 million monthly Twitter users into a business big enough to justify its heady valuation. Read more.

Advertising Age – Twitter Opens Up Self-Serve Ad Platform to 10,000 Small Businesses
Twitter is rolling out the self-serve ad platform it’s been testing to 10,000 small and midsize businesses next month through a partnership with American Express, in a bid to broaden its revenue streams. Read more.

The Associated Press – Twitter Unveils Self-Service Advertising System
Buying ads on Twitter is about to get easier for small businesses as the online messaging service adds a key piece to its moneymaking model. Read more.

CNN – Twitter Slaps Limits On Sales of Its Pricey Stock
While Facebook prepares to go public, Silicon Valley’s other buzzy social startup, Twitter, is doing everything in its power to stay private. In pursuing that goal, it has slapped its shareholders with an unusual restriction: No one who holds stock can sell more than 20% of their shares. Read more.

Forbes – Beyond Facebook: 5 Ways To Monetize Private Networks
According to eMarketer, social network advertising is expected to reach $5.54 billion this year and will grow to $10 billion by 2013. While the bulk of this money will go to Facebook, there are still ample advertising growth opportunities for other social networking sites. Read more.

Bloomberg – Retailers Shut Facebook Storefonts Amid Apathy
Last April, Gamestop Corp. (GME) opened a store on Facebook to generate sales among the 3.5 million-plus customers who’d declared themselves “fans” of the video game retailer. Six months later, the store was quietly shuttered. Read more.

Los Angeles Times – Traditional News Still Lags in Online Advertising, Study Says
Traditional media outlets “have had little success” getting advertisers to move from their legacy businesses to their online news sites and relatively few of the ads they create for the Web are targeted to customers based on their interests, according to a new study by the Project for Excellence in Journalism. Read more.

Bloomberg Business – Can Social Media Lift Travel?
For many people, booking a vacation is strictly an online affair: browse, click, buy. Now established players such as Expedia (EXPE), along with a bunch of startups, are hoping to enlist friends and family via social networks to cheaply replicate individually tailored services travel agents once provided. Read more.