To listen and watch playback of the webinar, Measuring Social Media Success, click here. You can view the PowerPoint deck below.

The webinar will address these key questions:

• Why is it important for marketers to get social media measurement right?
• Why do marketers believe effective measurement is a challenge?
• What metrics do marketers pay attention to to determine social media marketing success?
• How can marketers focus on the metrics that matter to their business?

About Debra Aho Williamson

Debra is eMarketer’s lead analyst focusing on social media marketing and the demographics of social media users. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major digital marketing internet events.

Sponsored by Clickable.

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The Wall Street Journal – Hulu to Create More Original Shows
Online video site Hulu LLC is increasing its output of original shows, the latest in an escalation of TV-like programs being made directly for the Internet, further blurring the lines between the Web and TV. Read more.

The Wall Street Journal – Facebook’s Zuckerberg Takes Long View
Facebook Inc. is gearing up for what is expected to be one of the biggest-ever initial public offerings for a Web company. But as the social network moves to an IPO it must prove to investors that it is ready for the big time. Read more.

Ad Week – With $25M Investment, eMarketer Girds for New Growth
eMarketer announced that private investment firm Stripes Group has taken a $25 million minority stake in the company. The new funding will be used to pay back early investors, including eMarketer’s major shareholder, Beehive Ventures LLC, as well as improve service and spur growth, the company said. Read more.

Advertising Age – eMarketer Nabs $25M to Accelerate Growth
EMarketer has had its fair share of suitors recently, according to Geoff Ramsey, co-founder and CEO. “We get calls from private equity firms and other companies all the time,” he said. Mr. Ramsey and his company have now turned away possible acquirers for the foreseeable future, instead taking on a $25 million investment from Stripes Group, a firm that targets growth investments in mature, profitable businesses. Read more.

Advertising Age – Twitter’s Redesign Isn’t Really Helping Advertisers
Certainly Twitter will need to attract brands to the platform to hit the $400 million mark in ad revenue that eMarketer is forecasting by 2013. The question for marketers is this: Has Twitter adequately addressed advertisers’ needs? The answer is: not very well. Read more.

Mashable – 5 Strategies for Creating Magnetic Content Online
Brands are content publishers. And the Holy Grail of brand-produced content is magnetic content — an emerging buzzword eMarketer describes as a form of marketing that “involves blurring the lines between content and advertising,” and calls out as one of the top trends for 2012. Read more.

MediaPost – Why Can’t I Be You: Online Video Vs. TV
The TV is struggling to stay relevant in a world of rich media, connected devices and a world where online video has grown to over 50% of the U.S. population, according to eMarketer, and is now a mass market platform. Read more.

paidContent – Interactive TV Advertising: Not Huge Now, Will This Be The Year It Grows?
Last week’s CES event brought a clutch of announcements around interactive TV services—specifically around more content getting pushed to devices. That points to growing attention to the medium: will advertising follow? Read more.

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The Wall Street Journal – Yahoo Leaves Investors in Limbo
The company’s choice for its new chief executive, Scott Thompson, looks uninspired. It suggests either that the company had a tough time finding a new leader or that the board hasn’t learned from its poor decision to hire Carol Bartz. In either case, it may be time for shareholders to take a more active role in the company. Read more.

The New York Times - Yahoo’s Renovator in Chief
After a few months’ search, the struggling Internet media company announced on Wednesday that its new chief executive would be Scott Thompson, the president of PayPal, the online payment service owned by eBay. Read more.

The Economist – Scott Lands
Yahoo! has finally found itself a new leader. On January 4th the company announced that Scott Thompson, the former head of PayPal, an online-payments business owned by eBay, would start work as its chief executive next week. When he takes over the corner office in Sunnyvale, Mr Thompson will find an in-tray overflowing with bad news. Read more.

The Wall Street Journal - Despite New CEO, Yahoo Still Faces Problems
Scott Thompson, the 54-year-old president of eBay’s PayPal electronic payments unit, is tasked with turning around Yahoo’s core online-advertising business, the company said. Read more.

Fortune - Web Advertising’s Master Auctioneers
When you visit just about any website these days, ads appear as the site loads. But what you can’t see is that many of those ads were not predestined for your eyes — advertisers won the spots in near-instantaneous auctions occurring in the quarter of a second between click and use of the site. Read more.

Forbes – Facebook Dresses Up for IPO With More Ads
As Facebook’s much-hyped IPO approaches, the company has stepped on the gas to bolster its monetization; however, this could come at the expense of aggravating users. Read more.

Bloomberg BusinessWeek - Apple Is Said to Hire Executive Todd Teresi to Run IAd
Apple Inc. hired Adobe Systems Inc. executive Todd Teresi to lead its iAd mobile-advertising business, three people with knowledge of the matter said, filling a role in an area where the company has struggled. Read more.

USA Today – Yahoo Names PayPal Exec Scott Thompson as CEO
Internet pioneer Yahoo on Wednesday named Scott Thompson its next CEO in an effort to reverse the flagging fortunes of its online ad business, which has been battered by rivals Google and Facebook. Read more.

Advertising Age – Yahoo’s New CEO: We Will Focus on Both Content and Technology
The appointment of PayPal president Scott Thompson, whose background is in tech and products rather than media, came as a surprise to current as well as former Yahoo execs. Read more.

paidContent – What’s Coming in 2012: Digital Advertising Up Close and Personal
According to figures from ZenithOptimedia, global advertising revenues will reach $486 billion in 2012, a rise of 4.7 percent compared to 2011. With wider economic pressures bearing down on the overall ad market, digital ad spend is still seeing healthy growth. Read more.

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The Wall Street Journal – Media Study Detects Boost in TV, Mobile Use
America’s continued love for couch surfing combined with America’s new found love for their mobile devices–with usage exceeding an hour a day–brought the overall average time spent on major media to 693 minutes per day, reports research firm eMarketer. Read more.

Bloomberg BusinessWeek – Facebook Lawsuit Against Ads Given Go-Ahead by U.S. Judge
Facebook Inc., the world’s most used social-networking service, can be sued by people who claim showing advertisements that their friends apparently like violates a California law regarding commercial endorsements. Read more.

Advertising Age – Ten Most Important Mobile Moments of the Year
In October, eMarketer revised mobile-device ad spending estimates upward, to $1.23 billion. It’s a drop in the ocean compared with the $31 billion projected for online-ad spending but still a significant milestone. Read more.

Associated Press – Saudi prince invests $300 million in Twitter
Saudi billionaire Prince Alwaleed bin Talal and his investment company said Monday they are investing a combined $300 million into Twitter, giving the microblogging site a cash boost as it looks to entice more users and paying advertisers. Read more.

AdWeek – Which Titles Have the Largest Mobile Audience?
For all the talk about tablet and e-reader adoption, smartphones are still one of the ways magazines are reaching sizeable numbers of readers, and in some cases exceeding their print circulation. Read more.

MSNBC – We’re reading our phones, not print
Americans now are spending more than a hour a day with their cell phones, more time than they do with print media. And TV time? That’s up, too, whether it’s live TV or DVR programs or DVDs, and still the biggest in terms of where we focus our media attention. Read more.

USA TODAY – CEO calls Zynga his ‘crowning achievement’
Before Zynga traded its first share on Friday, nervous investors in the social-gaming company didn’t know whether to expect a killing or to be killed. Read more.

PaidContent – Time Spent On Mobile Way Ahead Of Ad Dollars Spent On Mobile
People spent 30 percent more time on their mobile devices over the last year than they did the year before, and also spent more time on mobile than they did on newspapers and magazines combined, according to new research from eMarketer. Read more.

Advertising Age – Facebook Plans First Foray Into Mobile Ads
Facebook plans its first push into mobile advertising by the end of March, giving the company a fresh source of revenue ahead of a possible initial public offering, according to two people with knowledge of the matter. Read more.

To listen and watch playback of the webinar, Key Digital Trends for 2012, click here. You can view the PowerPoint deck below.

The webinar will address these key questions:

• What effect will economic conditions have on the online advertising landscape?
• What role will social media play in companies’ marketing strategies?
• How will emerging technologies affect marketers, retailers and content owners?

About the Speakers:

David Hallerman is eMarketer’s expert in US online advertising and marketing, covering email marketing, search and display advertising, internet ad targeting, online video advertising and ad spending across media. He is frequently quoted in top business publications and broadcast programs.

Debra Aho Williamson is eMarketer’s lead analyst focusing on social media marketing and the demographics of social media users. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major digital marketing internet events.

Noah Elkin covers trends in mobile marketing, usage, content, devices and commerce. He is co-founder and co-chair of the Emerging Technologies Committee for the Search Engine Marketing Professional Organization and a member of the Interactive Advertising Bureau’s Mobile Advertising Committee. He is in demand as a speaker at digital and industry conferences.

Sponsored by IBM.