Friday, July 29, 2011
To listen and watch playback of the webinar, Facebook Marketing—Strategies for Turning “Likes” into Loyalty, click here. You can view the PowerPoint deck below.
The webinar will address these key questions:
- How are marketers using their Facebook pages?
- How do consumers interact with brands on Facebook?
- What can marketers do to encourage ongoing involvement once a consumer has “liked” a brand or page?
- How do brands such as Adobe Photoshop, Chef Boyardee, Clarisonic and Discovery use Facebook?
About Debra Aho Williamson
Debra is eMarketer’s lead analyst focusing on social media marketing and the demographics of social media users. She produces eMarketer’s forecasts for social network advertising spending in the US and worldwide and has written more than two dozen reports delivering key insights covering how marketers, media and consumers are engaging with social media. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major digital marketing internet events.
Sponsored by Vitrue.
Friday, January 21, 2011
To listen and watch playback of the webinar, Social Media Outlook for 2011, click here. You can view the PowerPoint deck below.
You will take away:
- The numbers to know—how businesses are budgeting for social media and what they are spending
- How important Facebook is becoming to the online marketplace
- Why “liking” a brand is only the beginning of a consumer’s dialog with a company
- Which demographic groups are the heaviest users of social media and how to effectively reach them
About Debra Aho Williamson
Debra is eMarketer’s lead analyst focusing on social media marketing and the demographics of social media users. She produces eMarketer’s forecasts for social network advertising spending in the US and worldwide and has written more than two dozen reports delivering key insights covering how marketers, media and consumers are engaging with social media. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major digital marketing internet events.
Sponsored by Demand Media.
Friday, December 17, 2010
To listen and watch playback of the webinar, Key Digital Trends for 2011, click here. You can view the PowerPoint deck below.
You’ll find out what to expect in mobile, social media and online advertising, including:
- Why marketers are increasing spending on social media –
and what it means for other marketing budgets
- Why apps aren’t just a mobile tool
- How targeting consumers by location will evolve
- What is real-time bidding and how it will change your job
- Why the privacy issue might be the trend to halt all trends
About the Speakers:
Noah Elkin, principal analyst, covers developments in mobile marketing, usage, content, devices and commerce. He is co-founder and co-chair of the Search Engine Marketing Professional Organization’s Emerging Technologies Committee and a member of the Direct Marketing Association’s iDirect Leadership Committee. He is in demand as a speaker at digital and industry conferences.
David Hallerman, principal analyst, is eMarketer’s expert in US online advertising and marketing, covering search marketing, online video advertising, internet ad targeting, email marketing and ad spending across media. He is frequently quoted in top business publications and broadcast programs.
Debra Aho Williamson, principal analyst, is a leading thinker on social media marketing and the demographics of social media users. The founding executive editor of pioneering internet publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major industry events.
Please join us for this eMarketer webinar, and learn from Principal Analysts Noah Elkin, David Hallerman and Debra Aho Williamson about some key digital trends for 2011.
Sponsored by Unica.
Wednesday, March 31, 2010
I’ve spent a lot of time over the past few weeks looking at data on how consumers and marketers use e-mail and social media. Last week, I published a report covering the ways that marketers can maximize the connection between the two channels.
One thing that’s clear is that marketers are very focused on linking their existing e-mail marketing with their emerging social media strategies. In a survey published by Econsultancy and Adestra, 37% of e-mail marketers (mostly UK-based, but some from other regions) said they already encourage people to share content on social networks, and another 31% said they are planning to.
This sort of linkage is the low-hanging fruit; it’s relatively easy to add badges or tags to e-mail newsletters encouraging people to share with a friend or to become a fan or follower. Over time, we will see a lot more sophisticated integration of the two disciplines, as well as more segmentation. Marketers will segment not only their e-mail database (something 80% of survey respondents already said they did) but also their social media database, to better understand how (or if) the two audiences overlap. The next step will be to customize communications to each audience group.
That is what marketers need to work toward; without a total understanding of their audience across e-mail AND social media, they are leaving a lot left to chance. I discussed this and other strategies for linking e-mail marketing and social media marketing in a Webinar presented by StrongMail last week. If you missed it, you can view the entire Webinar here. If you only want to see the slides, they’re below.
Tuesday, February 2, 2010
TechCrunch reported data from comScore yesterday that Web traffic to Facebook is now nearing that of Yahoo!. The world’s largest social network has already surpassed Yahoo in monthly page views, and will soon overtake the search engine’s mark of more than 594 million unique visitors. eMarketer analyst Debra Aho Williamson recently shed some light on Facebook’s future growth potential, revenue opportunities, and how marketers can take advantage.
eMarketer: Do you see Facebook continuing to experience its recent huge growth in the future?
Williamson: I do see significant growth potential for Facebook, especially in developing markets. I believe it is reaching saturation in its original dominant markets: the US, UK and Canada. But there are many countries where its user growth is still quite large.
Here’s one data resource that shows that:
Mapping Facebook’s Recent Global Growth Versus Rivals
eMarketer: If the site does continue to grow, can it generate enough revenue through advertising to offset the huge costs involved in supporting so many users?
Williamson: Advertising has been Facebook’s main revenue stream since its inception. But I believe that this year will be the year that we see the company opening up significant new revenue streams.
One of those will probably be virtual currency. Another might be e-commerce, in which Facebook could take a cut of sales from any person or company that sells something within Facebook.
In a few years, I believe another source of revenue for Facebook will be analytics–selling information about its users to marketers, agencies and others who are interested. Facebook is sitting on a gold mine of consumer information and I am certain it is trying to determine how to maximize the revenue potential from it–without invading its users’ privacy.
eMarketer: Do you think it’s likely that Facebook will go public anytime in the near future? Or should its focus remain on generating revenue through advertising and other streams?
Williamson: I believe that Facebook does not need to go public anytime soon. It has a deep-pocketed investor in DST, the Russian firm, and its advertising revenues are growing nicely. I expect that it will generate $605 million worldwide in ad revenue this year, up 39% over last year. If it succeeds in creating some of the new revenue streams I mentioned above, it will be doing very well.
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