We recently spoke with Dan Graham, who heads up the California office of consumer products and services consultancy Dechert-Hampe, which specializes in retail operations, go-to-market strategies and sales efficiency. Here’s a snippet from the full interview, in which Mr. Graham spoke about best practices for consumer products brands and manufacturers looking to enter the online marketplace. (Read more…)

The Procter & Gamble Company raised some eyebrows with its January announcement that it would sell CPG products directly to consumers via a new Website. But P&G maintains that its eStore is a learning lab, one of the many groundbreaking test concepts it has launched over the past several decades.

We spoke with Glenn Williams, External Relations Manager at Procter & Gamble, about the new eStore and some of the strategies and expectations behind the concept. (Read more…)

We recently spoke with Jeremy Lockhorn, the director of emerging media and video innovation at Razorfish, about best practices for approaching mobile app development and the importance of thinking about apps as part of a larger mobile marketing ecosystem. Here’s a snippet from the full interview available on eMarketer Total Access. (Read more…)

We recently spoke with Jami Lawrence, associate director of mobile marketing at Publicis Modem & Dialog. Here’s a clip from the full interview on eMarketer Total Access, in which Lawrence discusses best practices for developing a mobile application strategy that can strengthen the relationship between brands and target consumers. (Read more…)

More consumer packaged goods brands are getting into the online video content game. Take the case of consumer products giant Clorox–its Hidden Valley Ranch salad dressing brand has produced “Garden Party”, a series of original Webisodes extolling the virtues of fresh, seasonal veggies. The series of Web shorts star actress Jennie Garth of “90210″ fame, a mom of three and an advocate of healthy eating. The Webisodes are being distributed via iVillage.

(Read more…)