Thursday, December 15, 2011
To listen and watch playback of the webinar, Key Digital Trends for 2012, click here. You can view the PowerPoint deck below.
The webinar will address these key questions:
- What effect will economic conditions have on the online advertising landscape?
- What role will social media play in companies’ marketing strategies?
- How will emerging technologies affect marketers, retailers and content owners?
About the Speakers:
David Hallerman is eMarketer’s expert in US online advertising and marketing, covering email marketing, search and display advertising, internet ad targeting, online video advertising and ad spending across media. He is frequently quoted in top business publications and broadcast programs.
Debra Aho Williamson is eMarketer’s lead analyst focusing on social media marketing and the demographics of social media users. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major digital marketing internet events.
Noah Elkin covers trends in mobile marketing, usage, content, devices and commerce. He is co-founder and co-chair of the Emerging Technologies Committee for the Search Engine Marketing Professional Organization and a member of the Interactive Advertising Bureau’s Mobile Advertising Committee. He is in demand as a speaker at digital and industry conferences.
Sponsored by IBM.
Wednesday, November 30, 2011
To listen and watch playback of the webinar, B2B Lead Generation—Using Content to Acquire New Customers, click here. You can view the PowerPoint deck below.
Key takeaways include:
- How marketers can effectively use content marketing to generate and nurture B2B leads
- Formats and topics best suited for B2B content marketing and factors to consider when crafting a strategy
- Examples of how marketers are using content marketing effectively
About Lauren Fisher
Lauren Fisher covers online marketing and advertising for eMarketer. She writes on topics including search marketing, display advertising, measurement, privacy and B2B.
Sponsored by Marketo.
Thursday, November 17, 2011
To listen and watch playback of the webinar, Perspectives on Digital Privacy—Marketers, Consumers, Feds, click here. You can view the PowerPoint deck below.
Key takeaways include:
- The main issues involving digital privacy
- Consumer behavior and attitudes
- An understanding of potential government actions
- What the ad industry is doing to help avoid regulation and promote transparency
About David Hallerman
David Hallerman is eMarketer’s expert in US online advertising and marketing, covering email marketing, search and display advertising, internet ad targeting, online video advertising and ad spending across media. He is frequently quoted in top business publications and broadcast programs.
Sponsored by TRUSTe.
Friday, October 28, 2011
To listen and watch playback of the webinar, Mobile Advertising and Marketing—Key Trends and Benchmarks, click here. You can view the PowerPoint deck below.
The webinar addresses the following key questions:
- What are the outlook and growth trajectory for mobile advertising and marketing?
- Which formats show the most promise?
- How are smartphone and tablet adoption shaping the mobile marketing landscape?
About Noah Elkin
Noah covers trends in mobile marketing, usage, content, devices and commerce. He is co-founder and co-chair of the Emerging Technologies Committee for the Search Engine Marketing Professional Organization and a member of the Interactive Advertising Bureau’s Mobile Advertising Committee. He is in demand as a speaker at digital and industry conferences.
Sponsored by Savvis.
Friday, October 14, 2011
To listen and watch playback of the webinar, Reaching the Right Audience—Ad Targeting Trends, click here. You can view the PowerPoint deck below.
The webinar addresses these key questions:
- What ad targeting methods are most effective?
- How can marketers best blend audience and content targeting?
- How can marketers best use data to identify the right audience?
- How does testing and measuring improve relevancy?
About David Hallerman
David Hallerman is eMarketer’s expert in US online advertising and marketing, covering internet ad targeting, search and display advertising, email marketing, online video advertising and ad spending across media. He is frequently quoted in top business publications and broadcast programs.
Sponsored by Undertone.
