Thursday, September 15, 2011

Quick Stat: Time Spent on Mobile Equals That of Print

eMarketer CEO Geoff Ramsey kicked off the paidContent Advertising conference today with the latest trends in mobile advertising.

In terms of the amount of time users spend with different media, Ramsey said mobile will come in third at 50 minutes a day, now equaling the combined time spent on magazines and newspapers. (Chart below is eMarketer’s previously released estimate.)

Although half of US marketers have mobile in their marketing plans, he suggests mobile is still best in a supporting role—and should be integrated with other media.

For more key mobile stats and to view Ramsey’s presentation, go to paidContent.org.

Posted: September 15, 2011. Filed under: Advertising,Mobile,Quick Stats

2 Comments Tagged: how much time to users spend on mobile, paidcontent advertising, stats on mobile device usage

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2 Responses to “Quick Stat: Time Spent on Mobile Equals That of Print”

Paul Wells says:

September 20, 2011 at 1:13 pm

Confused… The graph shows that radio comes third (dark grey), not mobile (light grey) which rates 4th…
Stephanie Reese says:

September 20, 2011 at 1:22 pm

You’re correct – the data Geoff presented has not yet been published, so the chart will be updated soon.

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