Quick Stat: Mobile Internet Users in Asia-Pacific to Double by 2015

eMarketer estimates that Asia-Pacific mobile internet users will nearly double from 623.3 million in 2011 to more than 1.22 billion in 2015.

Asia-Pacific is economically diverse, but universally high mobile usage unites the region. Moreover, these users are increasingly looking at their phones as a first screen, whether to download media, access the internet or communicate with peers—and marketers—via SMS. Mobile-first and mobile-only web access is narrowing the divide between Asia-Pacific’s advanced and developing economies, and likewise changing how marketers in the region approach digital.

A complete report, Asia-Pacific Mobile: Redefining the Digital Landscape, is available to eMarketer Total Access clients. Learn more here.