Quick Stat: 54.9% of US Adult Online Video Viewers Watch TV Shows Online

Watching online video, from user-generated clips to premium content, is now a firmly entrenched habit among US internet users. Seeking out specific content such as a TV show is not as common as marketers might think, however. eMarketer estimates that 68.2% of US adult internet users (158 million people) will watch any form of online video at least once a month in 2011, but just 54.9% of that group (86.8 million) will watch a TV show online at least once a month.

But the habit is catching on. By 2015, 76% of all adult internet users (195.4 million) will watch any type of online video on a monthly basis, and 64.1% of them (125.3 million) will be watching TV shows online.

A complete report, TV Video Viewing: Beyond Cord-Cutters, is available for eMarketer Total Access clients. Learn more.