To listen and watch playback of the webinar, Social Media in the Marketing Mix—Global Best Practices, click here. You can view the PowerPoint deck below.

This webinar will address these key questions:

• How are marketers creating and executing global social media campaigns?
• How can companies overcome cultural, language and other barriers when doing social media marketing?
• What are the best practices for businesses to manage their social media presence around the world?
• What are the pros and cons of using worldwide social media such as Facebook or Twitter vs. working with local social platforms?

About Debra Aho Williamson

Debra Aho Williamson is eMarketer’s lead analyst focusing on social media marketing and the demographics of social media users. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major digital marketing internet events.

Sponsored by Adobe.

Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

The New York Times – Facebook Makes a Play for Mobile With Its Instagram Scoop
Why did Facebook just spend “about $1 billion” on a photo sharing site that is entirely free and has no immediate way to make money? Read more.

Advertising Age – IAB’s New Ad Formats Offer Tech Support for ‘Skippable’ Ads
Consumers’ dream of being able to skip commercials on TV became a reality with the advent of TiVo and DVR. It’s about to become a bigger reality on the web. Read more.

Forbes – Discipline: The Killer App to Curb Digital Attention Deficit
“We simply don’t have the resources right now to handle it all.” This is the most common challenge I hear from marketing and PR leaders driving digital at companies of all shapes, sizes and sectors. Read more.

CNN – Blinkx Will Miss Video Ad sales predictions
As the online video opportunity booms, video index and advertising firm Blinkx is growing fast – but not quite as fast as had been expected. Read more.

Bloomberg – Google Proposes Changing Stock Structure to Keep Control
Google Inc. (GOOG), the world’s largest Internet-search company, plans a new stock structure that gives management more leeway in issuing shares, while letting it keep control over the direction of the business. Read more.

Bloomberg Businessweek – Facebook Buying Photo-Share App Instagram for $1B
Facebook is spending $1 billion to buy the photo-sharing company Instagram in the social network’s largest acquisition ever. Read more.

Mashable – First Time Dads Dote on Their Kids on Social Media
According to eMarketer, a survey by The Parenting Group reveals that dads – especially first-timers – are logging onto social networking sites for the same reason their wives: to chat about their family. Read more.

Techcrunch – Yahoo’s New Catch-All Units For Consumer, Regions And Technology Highlight Challenges In All Three
One week after Yahoo announced it would lay off 2,000 employees, the company has now confirmed the second part of its restructuring: a reorganization that puts the company’s assets into three new business units — consumer, regions and technology, with at least one operation put to the side for a potential sale. Read more.

Agence France Presse – Google Proposes Stock Split as Profit Soars
Google delivered a double-shot of good news to investors, announcing soaring profits and plans for a long-desired stock split that will make its shares easier to trade. Read more.

Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

The Wall Street Journal’s All Things D – The Hottest Trend in E-Commerce? Clothes.
EMarketer predicts that the apparel and accessories category is expected to grow by 20 percent to $40.9 billion this year, up from $34.2 billion in 2011. Read more.

Reuters – Amazon Eyes Ad Dollars in Consumer Packaged Goods
Amazon.com Inc is trying to grab some of the billions of advertising dollars spent each year by consumer packaged goods companies including Kimberly-Clark Corp, as the world’s largest Internet retailer seeks new sources of revenue growth. Read more.

The Wall Street Journal – Yahoo Pushes Reset
“Yahoo Inc.’s new chief executive took the first step Wednesday toward reviving the struggling Internet company, but questions about his turnaround plan still loom large. Read more.

The Wall Street Journal – Samsung Plans to Market Ads on Its Digital Devices
Samsung Electronics Co. is taking a more hands-on role inserting advertisements into its mobile devices, putting the company in greater competition with Apple Inc. and Google Inc. Read more.

The Wall Street Journal – Clorox Using Facebook to Woo Customers
People are starting to go online to buy everyday household items, changing the way brands such as Clorox market themselves to consumers. “We’ll be 99 years old next month and we’ve never had a direct relationship with the consumer,” Clorox CIO Ralph Loura told CIO Journal. Things will be very different for Clorox as it enters its second century. Read more.

The New York Times – Seeing a Future in Tablets, Magazines Unveil the Digital Newsstand
Readers have quickly taken to downloading magazines on their tablets. Now publishers are betting that readers will consume even more for an all-you-can-eat price. Read more.

USA Today – Yahoo Aims for Social, Mobile Users As It Cuts 2,000 Jobs
Yahoo CEO Scott Thompson wasn’t kidding when he vowed to jostle the embattled Internet pioneer out of its slumber. Read more.

NPR – Latest Round Of Yahoo Layoffs The Most Severe
Yahoo will lay off 2,000 employees in an attempt to save money and restructure the company. Despite an enormous Web audience, Yahoo has struggled to build an identity as social media has taken off. It is currently embroiled in a big patent dispute with Facebook. Read more.

Marketplace – Yahoo’s Got an Identity Crisis
Yahoo still gets a lot of traffic. Nielsen ranks it as the third top web brand in the U.S., behind Google and Facebook. But Yahoo is not one of the cool kids. Read more.

CNN – What Twitter Sees in Small Business
Twitter has its sights trained on a group many have looked to to spur growth: small business. Last week, the company announced a limited launch of its “promoted” advertising services, already used by major firms such as Audi and McDonald’s, to small businesses. Read more.

Financial Times Deutschland – Goldstandard für Werbung im Web
Das Geschäft mit Anzeigen im Internet ist gigantisch. Marktführer Google hat fast die Hälfte des Marktes in der Tasche. Ob das so bleibt, hängt davon ab, wie kreativ Facebook die Daten seiner Nutzer in Zukunft sammelt und auswertet. Read more.

The Chicago Tribune – Yahoo To Pinkslip 2,000 Staffers: CEO Scott Thompson Says Action Is ‘Important Next Step’
Yahoo is laying off 2,000 employees as part of a major restructuring implemented by new CEO Scott Thompson. Read more.

Bloomberg – Facebook Responds to Yahoo Patent Lawsuit With Counterclaims
Facebook Inc. (FB), operator of the world’s biggest social-networking site, accused Yahoo! Inc. (YHOO) of infringing 10 patents through its home page and Flickr photo- sharing service and in ads displayed throughout its site. Read more.

Bloomberg – Yahoo Investor Third Point Starts Website for Change
Yahoo! Inc. (YHOO) shareholder Third Point LLC, preparing for a proxy fight, unveiled a website that calls for changes at the Internet company and touts a proposed slate of board candidates. Read more.

Los Angeles Times – Yahoo Announces 2,000 Layoffs as New CEO Seeks Turnaround
Yahoo Inc.’s decision to slash 2,000 employees, or 14% of its workforce — the deepest cuts in its 18-year history — marks new Chief Executive Scott Thompson’s seriousness about a sweeping restructuring of the troubled online company. Read more.

Internet Retailer – Online Shoppers Will Boost Spending 15% This Year
EMarketer today increased its e-commerce growth forecast for 2012, and now projects that U.S. online shoppers will spend $224.2 billion this year, up 15.4% from $194.3 billion in 2011. The research firm previously projected that sales would increase 11.3% from 2011, to $209.3 billion from $188.1 billion. Read more.

Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

The Atlantic – Even Old Media Institutions Are Acting Like New Media
60 Minutes has online games. The Wall Street Journal and The Times produce hours of video per day. Legacy publications have embraced social media. Read more.

Advertising Age – Millennial Media’s Market Cap Exceeds Mobile-Ad Market
On Millennial Media’s first day of trading, its market cap far exceeded the amount advertisers will spend on the entire U.S. mobile banner-ad market this year — a reflection of the growth potential of advertising on smartphones and other mobile devices. Read more.

USA Today – FTC Urges Laws to Protect Consumers’ Privacy
The U.S. Federal Trade Commission called on Congress to enact laws to protect individuals’ online privacy and pressed companies to speed self-regulation, stepping up its drive to give Internet users more control over their personal data. Read more.

Crain’s New York – Ad Firms Tie Into Online Games
Anyone who has ever finger–painted a puppy on an iPhone—and then hoped that other people can figure out what it is—may wonder just what the appeal is of the popular mobile game Draw Something. The easier question to answer might be why game giant Zynga recently paid $200 million for OMGPOP, the Manhattan-based developer that created the game. Read more.

Forbes – Teen Apparel Retailers Enjoy E-Commerce Boom
Apparel and accessories businesses are seeing faster growth than any other e-commerce product segment. According to a recent report by eMarketer, the apparel and accessories category grew by nearly 22% in 2011, well ahead of early-adopter favorites such as books, music and video. Read more.

Forbes – What is Brazil’s Most Promising Sector?
Brazil already represents the largest ecommerce market in Latin America. Brazil’s online population, 78 mi, is larger than the total population of Spain, France or UK. E-commerce has been skyrocketing in Brazil, average growth of 32,5% in the last two years and expected 26% growth in 2012. Read more.

Adweek – Disney Gets Its Game Face On
When Disney acquired kid-centric virtual world Club Penguin in 2007 and social gaming company Playdom in 2010, many industry experts expected the company to use its intellectual property to grow those businesses. That hasn’t necessarily been the case. Read more.

Bloomberg – FTC Calls for Laws to Boost Consumer Privacy Protections
The U.S. Federal Trade Commission called on Congress to enact laws to protect individuals’ online privacy and pressed companies to speed self-regulation, stepping up its drive to give Internet users more control over their personal data. Read more.

Bloomberg Businessweek – Millennial Media Gain May Spur Mobile-Technology IPOs
Millennial Media Inc. (MM), a seller of advertising space on mobile devices, almost doubled in its first day of trading, a sign investors have a growing appetite for providers of mobile services. Read more.

Mashable – Tablets Are a Dream Come True for Retailers
Since tablets have burst into the ecommerce space in the last few years, they’ve drastically altered the online shopping experience. Read more.

Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

MSNBC – eMarketer Announces New Partnership With Digitas
Citing a commitment to ensure its employees have direct access to data and analysis on the latest marketing trends, global integrated brand agency Digitas has announced a partnership with eMarketer to provide over 3,000 Digitas employees worldwide the latest insights on digital marketing, media and commerce. Read more.

USA Today – First Public Tweet Sent Six Years Ago Today
On the March 21, 2006, Jack Dorsey sent the first public tweet into the world (“just setting up my twttr”). Can you believe that was six years ago today? Read more.

The Economist – Newspaper Advertising: Getting Worse
IN THE Pew Research Centre’s annual “State of the News Media” report, which came out yesterday, there is an intriguing statistic: last year, American newspapers lost $10 of print advertising revenue for every $1 they gained in online ad revenue. The year before, the ratio was just $7 to $1. Read more.

Forbes – How Tech Firms Steal All the Ad Dollars From News Media
Much of the coverage of a new report on the state of news media released today by Pew Research Center’s Project for Excellence in Journalism focused on the surprisingly small amount of traffic directed to news sites by social services such as Facebook and Twitter. News sites get only 9% of their traffic from social networks, while they still get 32% of traffic from search engines such as Google and 36% from visits to their own sites. Read more.

Forbes – Social Selling Is Neither; Try Having Actual Conversations
Google the phrase “B2B social selling” and you’ll get more than seven million hits, most of them singing the praises of Sales 2.0, a world where nurturing connected customers leads to buying without all the mess of actual selling. Read more.

Advertising Age – Beware of Tech Partners Trying to Exploit a Niche in the Online Market
There’s a Taoist saying: “Be as careful at the end as at the beginning.” These are wise words for digital-marketing companies right now. While we’re not at the end of the migration of brand budgets to a mostly online presence, we are at an inflection point. Read more.

Reuters – eMarketer Announces New Partnership With Digitas
Citing a commitment to ensure its employees have direct access to data
and analysis on the latest marketing trends, global integrated brand
agency Digitas has announced a partnership with eMarketer to provide over 3,000 Digitas employees worldwide the latest insights on digital
marketing, media and commerce. Read more.

Bloomberg – Facebook Mimics Apple by Spending Less on R&D Than Rivals
Facebook Inc. (FB) spends a smaller percentage of revenue on engineering than other Internet companies, mimicking Apple (AAPL) Inc.’s strategy of keeping costs low by relying on outside developers for research and development. Read more.

Bloomberg Businessweek – Google Said to Rethink Wallet Strategy Amid Slow Adoption
Google Inc. (GOOG) is weighing changes aimed at improving its Google Wallet mobile-payment system following slow adoption and the departure of two key managers, according to people with knowledge of the project. Read more.

Adweek – Will the Kindle Fire Be an iPad Killer?
When Amazon released the Kindle Fire last November, it was heralded as the first tablet with a shot at loosening Apple’s stronghold on the market. But with Apple still dominating the tablet game—according to eMarketer, 83 percent of tablet owners have an iPad—does the Fire really have a chance? And what does that mean for publishers? Read more.

Adweek – MPA Conference Shows Tablets Dominating, Publishers Adapting
There’s no doubt about it: tablets are taking over. Eleven percent of the total U.S. population used iPads and various other tablet devices last year. By 2014, that percentage is estimated to rise to 27.7 percent—more than one quarter of the total population, or about 89.5 million people. Read more.

eMarketer – eMarketer and IAB México Announce Agreement to Boost Knowledge of Interactive Marketing in Mexico
IAB México has agreed to endorse eMarketer as the authoritative business information resource on digital marketing, media and commerce in Mexico. Read more.

IAB Mexico – Alianza Entre eMarketer e IAB México Incrementará la Inteligencia Digital
IAB México firmó una alianza con eMarketer que acercará a la industria interactiva mexicana con uno de los principales proveedores de inteligencia digital, mejorando la obtención de información clave para la toma de decisiones estratégicas para marcas, agencias y medios. Read more.