Mobile Marketing Case Studies and Best Practices: A Roundup

We’ve covered several mobile efforts from brands and agencies over the past few months. Here’s a collection of the interviews and case studies we’ve conducted on mobile app development, cross-channel strategies and general best practices for mobile marketing.

• Chevrolet: Christopher Barger of General Motors chats about how the automaker partnered with Gowalla and used QR codes and an augmented reality app to make its brand ‘cutting-edge cool’ at SXSW.
• Sephora: Julie Bornstein, senior vice president of Sephora Direct, chats about the company’s mobile strategy to leverage ratings and reviews to drive sales.
• ShopKick: Cyriac Roeding of Shopkick explains best practices for retailers looking to use mobile apps to bring more business to stores.
• Razorfish: Jeremy Lockhorn discusses best practices and the importance of thinking about apps as part of a larger mobile marketing ecosystem.
• NearbyNow Inc: Scott Dunlap chats about how in-store mobile apps and smartphone usage are changing the game for retailers.
• Clorox: Amanda Mahan discusses the development of a mobile application for the Clorox and Clorox 2 brands, and how they managed to build relationships with consumers who buy soap.
• Kraft: Ed Kaczmarek, director of innovation and consumer experience at Kraft, discusses the branding goals and strategy of the iFood Assistant mobile app and gives insights into consumers’ app usage.
• Publicis Modem: Jami Lawrence of Publicis Modem & Dialog talks best practices for mobile strategies that can strengthen relationships between brand and consumer.
• Cars.com: With change the new constant in mobile marketing, basic tenets often get lost. Sharon Knitter chat about why Cars.com is an example of a brand that does mobile marketing right.
• Pepsi: Chris Epple of PepsiCo discusses how their Propel brand’s new mobile app works to streamline the lives of female shoppers (and sell more Propel).
• Digby: Dave Sikora spoke with us about how retailers can leverage in-store mobile as more consumers shop in physical retail stores with their smartphones.

The full versions of these interviews and case studies are available to eMarketer Total Access clients only. Every day they have access to new interviews with digital marketing leaders and trendsetting entrepreneurs. Click here to learn more about how becoming an eMarketer Total Access client can strengthen your business.

Image Credit: Milica Sekulic via Flickr