Thursday, May 20, 2010

eMarketer Webinar: Advantages of Multichannel Marketing

Speaker: Jeffrey Grau, eMarketer Senior Analyst (see below for more info on Jeffrey)
What: Advantages of Multichannel Marketing
When: Thursday, May 20, 2010, 1 PM ET

To watch playback of the Webinar, click here. You can view the PowerPoint deck below.

In this session, you’ll find out:

How marketers are tying together some of the best attributes of e-commerce and store shopping

What multichannel retailers are doing to accommodate the shopping needs of moms, often referred to as the CFO of the household budget

What marketers are doing with the mobile Web to increase consumer convenience

How marketers are revitalizing their catalog businesses as part of their multichannel strategy

Cross-channel shoppers are bigger spenders and more profitable than single-channel shoppers. They effortlessly do product research online via their PC or mobile phone before making an in-store purchase. They browse catalogs to find interesting products but then visit the retailer’s Website to consummate their purchase.

Smart multichannel retailers understand that by leveraging the strengths of their stores, Website, catalog and mobile offering they create a customer experience that is greater than the sum of its parts.

In this stimulating and informative Webinar, eMarketer senior analyst Jeffrey Grau will discuss how savvy marketers coordinate their messaging, promotions and merchandising across channels to better compete and to accommodate the preferences of shoppers. Multichannel marketing insights will be gleaned from a wealth of market research data and interviews with retailers and industry experts.

About Jeffrey Grau

Jeffrey Grau covers retail e-commerce in North America. Besides building e-commerce forecasting models for these markets, he writes on special topics such as multichannel retailing, online holiday shopping, social commerce and the online shopping experience.

Previously, Jeffrey was a competitive analyst for Lucent Technologies. He also held research and information roles at Bell Laboratories, AT&T and ABC News. Jeffrey has been a guest on TV programs including “Morning Call” (CNBC) and NBC’s New York morning news. He has been quoted in CNNMoney, Inc. magazine, Investor’s Business Daily and Advertising Age. He has appeared as a speaker at conferences sponsored by EyeforTravel and the Special Libraries Association.

Jeffrey has an MBA with honors from Fordham University and a master’s degree in library service from Columbia University. He also holds a bachelor’s degree in philosophy from Grand Valley State College.