Here are a few of the top stories in which eMarketer data and analysis were featured this week:

7/1: Guardian.co.uk – US Federal Trade Commission reportedly investigates Twitter
US consumer watchdog the Federal Trade Commission is reportedly investigating the way Twitter deals with the companies that build applications and services for the company. Read more.

7/1: Reuters – Facebook crashes advertising industry party
While traditional advertising groups jostled for awards at a recent annual industry gathering in Cannes, the year’s biggest star was a newcomer to the beaches: the social network Facebook. Read more.

6/30: Entrepreneur – Advertise on Facebook? AmEx Has the Credit Card for You
Forget miles and cash back, American Express is rewarding cardholders with Facebook Ads. In what is being touted as a means for small businesses to attract new customers, AmEx announced this week that its Membership Rewards points can now be used to purchase advertisements on Facebook. Read more.

6/30: Adage.com – What Makes a Memorable Ad? Location, Location, Location
If you advertise online, you demand messaging and branding that leads to increased marketing ROI and a reduced cost of sales. You hammer the point home when planning your campaign: “We must be memorable.” Read more.

6/30: WSJ.com – Heineken Makes Deal With Google in Social-Media Push
Brewer Heineken NV, which on Thursday confirmed it had signed a multi-million euros online advertising contract with Google Inc., is in talks with Facebook Inc. and other companies about similar deals as it looks to boost its brand presence on social media sites. Read more.

6/29: Bloomberg.com – Stone’s Move to Obvious Leaves Twitter Without Full Attention of Founders
Twitter Inc. co-founder Biz Stone’s decision to join fellow company alumnus Evan Williams at Obvious Corp. leaves Twitter with none of its creators fully devoted to the microblogging service. Read more.

6/29: NYTimes.com – News Corporation Sells MySpace for $35 Million
MySpace, the long-suffering Web site that the News Corporation bought six years ago for $580 million, was sold Wednesday to the advertising network Specific Media for roughly $35 million. Read more.

6/28: Associated Press – Co-founder Biz Stone leaving Twitter
Isaac “Biz” Stone is moving on from Twitter, just five years after co-founding the microblogging site that has become integral to the social media scene around the globe. Read more.

6/27: paidContent.org – New Study Shows E-Reader Ownership Surging Ahead Of Tablets
A new Pew report shows that the number of U.S. adults who own a dedicated e-reader (like a Kindle or Nook) has doubled since November 2010, to 12 percent. That is much faster growth than predicted by a recent eMarketer survey, which predicted that e-reader ownership would not hit 12 percent until 2012. Read more.

6/27: Reuters – GSV takes stake in Facebook, valuing it at $70 billion
Investment fund GSV Capital Corp has taken a small stake in Facebook that values the world’s No. 1 social networking site at about $70 billion. Read more.

6/27: Digidaydaily.com – Pharma’s Stuck in Web’s Waiting Room
The pharmaceutical industry is new to advertising — it was only in the 1990s that it began widely marketing directly to consumers on TV — but it’s even farther behind when it comes to the Web. Read more.

6/27: Wall Street Journal – WPP Ad Unit Has Your Profile
In a quest to accelerate the business of targeting ads to consumers based on information about them, advertising giant WPP PLC plans to announce on Monday the launch of a new company that links its ad-buying technologies with a vast database of consumer profiles. Read more.

For more of eMarketer’s recent news coverage, click here.

Facebook’s share of US online display ad revenues will grow to 17.7 percent in 2011, up from a 12.2 percent share last year, according to eMarketer.

US display advertising revenues at Google will top $1 billion for the first time in 2011, as the company’s share of overall US display revenues grows to 9.3 percent.

For more of eMarketer’s insights and analysis on the display ad competition, click here.

eMarketer estimates 132.5 million people in the US will be using Facebook this year; by 2013, that number will increase to 152.1 million.

This growth will be driven primarily by increased Facebook use among older boomers and seniors. At the same time, teens and young adults will continue to form the core of Facebook’s audience, with penetration rates among these groups ranging from 80% to 89% of internet users by 2013.

Here are some of the top stories in which eMarketer data and analysis were featured this week:

4.27: Reuters: Amazon Eyes Rosy Revenue

Amazon.com gave a confident revenue forecast that suggested its aggressive expansion into new businesses is paying off, soothing concerns about its slimmed-down profit margin. Read more.

4.27: Adweek: Is the Magazine Business Doomed to Shrink?

It isn’t news that magazines are seeing their print advertising revenue disappear before their eyes; the real story is in whether they can replace that lost cash with online revenue. New data from eMarketer answers this in the negative, projecting that total US magazine ad revenue will fall from $17 billion in 2010 to less than $15 billion by 2015. Read more.

4.27: Los Angeles Times: YouTube aims to expand movie service to compete with iTunes, Amazon

YouTube has reached agreements with Sony Pictures, Warner Bros. and Universal Pictures to offer their movies the same day they are available on other on-demand services, people with knowledge of the situation say. Read more.

4.27: Fast Company: Blame It On The Youth

If you want to know where the future is headed, sometimes telling clues reside in how the youth of the world interact and share with one another. With the rise of the Golden Triangle of technology, mobile, social, and real-time, technology is not just for the geeks, technology is part of our lifestyle…it is part of who we are. Read more.

4.26: ClickZ: How Twitter Makes Money

On January 24, eMarketer predicted that Twitter would bring in a bit over $150 million in 2011 and $250 million in 2012. (You can see the chart at the bottom of this column.) Is this realistic? I think it may be from what I have learned and am writing about below. Read more.

4.25: USA Today: Facebook Deals to Debut

Facebook plans to add yet another feature to its social-networking portfolio, with what some analysts are calling a Google Offers competitor. Facebook Deals is designed to let the site’s 500 million users easily share their shopping experiences with one another, and save money in the process. Read more.

4.25: Forbes.com: Google Must Spend to Remain Sultan of Search

Google has maintained its dominant position in the search advertising market and does not plan to yield market share quietly. The search engine giant has consistently increased its market share over the years by launching products that leverage new technologies and media as well as by acquiring companies that support its search business. Read more.

For more of eMarketer’s recent news coverage, click here.

What do you think of the new Facebook Deals? Will it compete with Google Offers and Groupon?

Despite the social network’s rapid growth, Facebook is still seeking ways to expand its revenues beyond advertising. eMarketer estimates that in 2010, advertising accounted for $1.86 billion, or 93% of the company’s total revenue, a figure that will fall to 90% in 2011.

This year, Facebook is expected to bring in $4.05 billion in advertising revenues worldwide, $2.19 billion of which will come from the US, eMarketer estimates.

Click here for a complete report on Worldwide Social Network Ad Spending, available to eMarketer Total Access clients.