Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

The Wall Street Journal’s All Things D – The Hottest Trend in E-Commerce? Clothes.
EMarketer predicts that the apparel and accessories category is expected to grow by 20 percent to $40.9 billion this year, up from $34.2 billion in 2011. Read more.

Reuters – Amazon Eyes Ad Dollars in Consumer Packaged Goods
Amazon.com Inc is trying to grab some of the billions of advertising dollars spent each year by consumer packaged goods companies including Kimberly-Clark Corp, as the world’s largest Internet retailer seeks new sources of revenue growth. Read more.

The Wall Street Journal – Yahoo Pushes Reset
“Yahoo Inc.’s new chief executive took the first step Wednesday toward reviving the struggling Internet company, but questions about his turnaround plan still loom large. Read more.

The Wall Street Journal – Samsung Plans to Market Ads on Its Digital Devices
Samsung Electronics Co. is taking a more hands-on role inserting advertisements into its mobile devices, putting the company in greater competition with Apple Inc. and Google Inc. Read more.

The Wall Street Journal – Clorox Using Facebook to Woo Customers
People are starting to go online to buy everyday household items, changing the way brands such as Clorox market themselves to consumers. “We’ll be 99 years old next month and we’ve never had a direct relationship with the consumer,” Clorox CIO Ralph Loura told CIO Journal. Things will be very different for Clorox as it enters its second century. Read more.

The New York Times – Seeing a Future in Tablets, Magazines Unveil the Digital Newsstand
Readers have quickly taken to downloading magazines on their tablets. Now publishers are betting that readers will consume even more for an all-you-can-eat price. Read more.

USA Today – Yahoo Aims for Social, Mobile Users As It Cuts 2,000 Jobs
Yahoo CEO Scott Thompson wasn’t kidding when he vowed to jostle the embattled Internet pioneer out of its slumber. Read more.

NPR – Latest Round Of Yahoo Layoffs The Most Severe
Yahoo will lay off 2,000 employees in an attempt to save money and restructure the company. Despite an enormous Web audience, Yahoo has struggled to build an identity as social media has taken off. It is currently embroiled in a big patent dispute with Facebook. Read more.

Marketplace – Yahoo’s Got an Identity Crisis
Yahoo still gets a lot of traffic. Nielsen ranks it as the third top web brand in the U.S., behind Google and Facebook. But Yahoo is not one of the cool kids. Read more.

CNN – What Twitter Sees in Small Business
Twitter has its sights trained on a group many have looked to to spur growth: small business. Last week, the company announced a limited launch of its “promoted” advertising services, already used by major firms such as Audi and McDonald’s, to small businesses. Read more.

Financial Times Deutschland – Goldstandard für Werbung im Web
Das Geschäft mit Anzeigen im Internet ist gigantisch. Marktführer Google hat fast die Hälfte des Marktes in der Tasche. Ob das so bleibt, hängt davon ab, wie kreativ Facebook die Daten seiner Nutzer in Zukunft sammelt und auswertet. Read more.

The Chicago Tribune – Yahoo To Pinkslip 2,000 Staffers: CEO Scott Thompson Says Action Is ‘Important Next Step’
Yahoo is laying off 2,000 employees as part of a major restructuring implemented by new CEO Scott Thompson. Read more.

Bloomberg – Facebook Responds to Yahoo Patent Lawsuit With Counterclaims
Facebook Inc. (FB), operator of the world’s biggest social-networking site, accused Yahoo! Inc. (YHOO) of infringing 10 patents through its home page and Flickr photo- sharing service and in ads displayed throughout its site. Read more.

Bloomberg – Yahoo Investor Third Point Starts Website for Change
Yahoo! Inc. (YHOO) shareholder Third Point LLC, preparing for a proxy fight, unveiled a website that calls for changes at the Internet company and touts a proposed slate of board candidates. Read more.

Los Angeles Times – Yahoo Announces 2,000 Layoffs as New CEO Seeks Turnaround
Yahoo Inc.’s decision to slash 2,000 employees, or 14% of its workforce — the deepest cuts in its 18-year history — marks new Chief Executive Scott Thompson’s seriousness about a sweeping restructuring of the troubled online company. Read more.

Internet Retailer – Online Shoppers Will Boost Spending 15% This Year
EMarketer today increased its e-commerce growth forecast for 2012, and now projects that U.S. online shoppers will spend $224.2 billion this year, up 15.4% from $194.3 billion in 2011. The research firm previously projected that sales would increase 11.3% from 2011, to $209.3 billion from $188.1 billion. Read more.

Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

The Atlantic – Even Old Media Institutions Are Acting Like New Media
60 Minutes has online games. The Wall Street Journal and The Times produce hours of video per day. Legacy publications have embraced social media. Read more.

Advertising Age – Millennial Media’s Market Cap Exceeds Mobile-Ad Market
On Millennial Media’s first day of trading, its market cap far exceeded the amount advertisers will spend on the entire U.S. mobile banner-ad market this year — a reflection of the growth potential of advertising on smartphones and other mobile devices. Read more.

USA Today – FTC Urges Laws to Protect Consumers’ Privacy
The U.S. Federal Trade Commission called on Congress to enact laws to protect individuals’ online privacy and pressed companies to speed self-regulation, stepping up its drive to give Internet users more control over their personal data. Read more.

Crain’s New York – Ad Firms Tie Into Online Games
Anyone who has ever finger–painted a puppy on an iPhone—and then hoped that other people can figure out what it is—may wonder just what the appeal is of the popular mobile game Draw Something. The easier question to answer might be why game giant Zynga recently paid $200 million for OMGPOP, the Manhattan-based developer that created the game. Read more.

Forbes – Teen Apparel Retailers Enjoy E-Commerce Boom
Apparel and accessories businesses are seeing faster growth than any other e-commerce product segment. According to a recent report by eMarketer, the apparel and accessories category grew by nearly 22% in 2011, well ahead of early-adopter favorites such as books, music and video. Read more.

Forbes – What is Brazil’s Most Promising Sector?
Brazil already represents the largest ecommerce market in Latin America. Brazil’s online population, 78 mi, is larger than the total population of Spain, France or UK. E-commerce has been skyrocketing in Brazil, average growth of 32,5% in the last two years and expected 26% growth in 2012. Read more.

Adweek – Disney Gets Its Game Face On
When Disney acquired kid-centric virtual world Club Penguin in 2007 and social gaming company Playdom in 2010, many industry experts expected the company to use its intellectual property to grow those businesses. That hasn’t necessarily been the case. Read more.

Bloomberg – FTC Calls for Laws to Boost Consumer Privacy Protections
The U.S. Federal Trade Commission called on Congress to enact laws to protect individuals’ online privacy and pressed companies to speed self-regulation, stepping up its drive to give Internet users more control over their personal data. Read more.

Bloomberg Businessweek – Millennial Media Gain May Spur Mobile-Technology IPOs
Millennial Media Inc. (MM), a seller of advertising space on mobile devices, almost doubled in its first day of trading, a sign investors have a growing appetite for providers of mobile services. Read more.

Mashable – Tablets Are a Dream Come True for Retailers
Since tablets have burst into the ecommerce space in the last few years, they’ve drastically altered the online shopping experience. Read more.

Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

MSNBC – eMarketer Announces New Partnership With Digitas
Citing a commitment to ensure its employees have direct access to data and analysis on the latest marketing trends, global integrated brand agency Digitas has announced a partnership with eMarketer to provide over 3,000 Digitas employees worldwide the latest insights on digital marketing, media and commerce. Read more.

USA Today – First Public Tweet Sent Six Years Ago Today
On the March 21, 2006, Jack Dorsey sent the first public tweet into the world (“just setting up my twttr”). Can you believe that was six years ago today? Read more.

The Economist – Newspaper Advertising: Getting Worse
IN THE Pew Research Centre’s annual “State of the News Media” report, which came out yesterday, there is an intriguing statistic: last year, American newspapers lost $10 of print advertising revenue for every $1 they gained in online ad revenue. The year before, the ratio was just $7 to $1. Read more.

Forbes – How Tech Firms Steal All the Ad Dollars From News Media
Much of the coverage of a new report on the state of news media released today by Pew Research Center’s Project for Excellence in Journalism focused on the surprisingly small amount of traffic directed to news sites by social services such as Facebook and Twitter. News sites get only 9% of their traffic from social networks, while they still get 32% of traffic from search engines such as Google and 36% from visits to their own sites. Read more.

Forbes – Social Selling Is Neither; Try Having Actual Conversations
Google the phrase “B2B social selling” and you’ll get more than seven million hits, most of them singing the praises of Sales 2.0, a world where nurturing connected customers leads to buying without all the mess of actual selling. Read more.

Advertising Age – Beware of Tech Partners Trying to Exploit a Niche in the Online Market
There’s a Taoist saying: “Be as careful at the end as at the beginning.” These are wise words for digital-marketing companies right now. While we’re not at the end of the migration of brand budgets to a mostly online presence, we are at an inflection point. Read more.

Reuters – eMarketer Announces New Partnership With Digitas
Citing a commitment to ensure its employees have direct access to data
and analysis on the latest marketing trends, global integrated brand
agency Digitas has announced a partnership with eMarketer to provide over 3,000 Digitas employees worldwide the latest insights on digital
marketing, media and commerce. Read more.

Bloomberg – Facebook Mimics Apple by Spending Less on R&D Than Rivals
Facebook Inc. (FB) spends a smaller percentage of revenue on engineering than other Internet companies, mimicking Apple (AAPL) Inc.’s strategy of keeping costs low by relying on outside developers for research and development. Read more.

Bloomberg Businessweek – Google Said to Rethink Wallet Strategy Amid Slow Adoption
Google Inc. (GOOG) is weighing changes aimed at improving its Google Wallet mobile-payment system following slow adoption and the departure of two key managers, according to people with knowledge of the project. Read more.

Adweek – Will the Kindle Fire Be an iPad Killer?
When Amazon released the Kindle Fire last November, it was heralded as the first tablet with a shot at loosening Apple’s stronghold on the market. But with Apple still dominating the tablet game—according to eMarketer, 83 percent of tablet owners have an iPad—does the Fire really have a chance? And what does that mean for publishers? Read more.

Adweek – MPA Conference Shows Tablets Dominating, Publishers Adapting
There’s no doubt about it: tablets are taking over. Eleven percent of the total U.S. population used iPads and various other tablet devices last year. By 2014, that percentage is estimated to rise to 27.7 percent—more than one quarter of the total population, or about 89.5 million people. Read more.

eMarketer – eMarketer and IAB México Announce Agreement to Boost Knowledge of Interactive Marketing in Mexico
IAB México has agreed to endorse eMarketer as the authoritative business information resource on digital marketing, media and commerce in Mexico. Read more.

IAB Mexico – Alianza Entre eMarketer e IAB México Incrementará la Inteligencia Digital
IAB México firmó una alianza con eMarketer que acercará a la industria interactiva mexicana con uno de los principales proveedores de inteligencia digital, mejorando la obtención de información clave para la toma de decisiones estratégicas para marcas, agencias y medios. Read more.

Here are a few of the top stories in which eMarketer data was featured in the past week or so:

The New York Times – In the Age of the Smartphone, Ads Go Mobile
Online advertising is not intended for mere mortals to understand. It is not really a collection of advertisements, but more like dozens of algorithms that are woven together by even more complex algorithms with the goal of figuring out what we, as Web surfers, like, don’t like or might like in the future — and where and when and with whom. Read more.

The Wall Street Journal – Go Ahead, Look Inside Pandora’s Box
Good news is bad news is good news for Pandora Media investors. Shares in the Internet “radio” service were slammed Wednesday, falling more than 20%, after it reported that revenue missed expectations in its latest quarter and that it would likely report yet another loss for the fiscal year ending January 2013. Read more.

The Wall Street Journal – Apple Tries to Keep Edge With New iPad
Apple Inc. unveiled an updated iPad tablet with a sharper display and faster communications, as it strives to stay ahead of competitors and prove the devices can trump personal computers. Read more.

Financial Times – Advertising: Banners Set to Become ‘Smart and Sexier’
Website display advertisements are so pervasive that many industry commentators believe they have lost their effectiveness. Read more.

Financial Times – Apple’s High-Definition iPad Unveiled
Apple has launched a third version of its iPad at a special event in San Francisco, with a new high-definition display being the main improvement. Read more.

Advertising Age – Twitter Plots Big Changes to Brand Pages
Big changes are coming to Twitter’s “brand pages,” the landing pages it offers to some marketers that also spend ad dollars on the network. Read more.

Bloomberg – Yahoo Said to Consider Job Cuts as CEO Aims for Turnaround
Yahoo! Inc. is considering making significant cuts to its staff, a person familiar with the matter said, as Chief Executive Officer Scott Thompson overhauls the Web portal’s business to cope with market-share losses. Read more.

The Motley Fool – Why Amazon.com Is a Credible Threat to Google
Just when you think you’re safe, that’s when the competition swoops in and proves otherwise. This could be the fate awaiting Google. An alarming 97% of the search giant’s $37.9 billion in revenue last year came from advertising. Google relies on healthy ad sales to stay in business — a livelihood that Amazon.com could threaten. Read more.

CNN – Apple’s New iPad to Hit Stores March 16
Apple on Wednesday unveiled a new iPad, the third iteration of its best-selling tablet. The gadget will land in stores on March 16, with its entry-level price remaining the same as the current model: $499 for a version with 16 GB of storage. Read more.

Variety – Funny or Die Sees Coin in iPad Spinoff
After five years of distributing its comedy for free online, Funny or Die is launching an iPad app to get paid. Read more.

Here are a few of the top stories in which eMarketer data and analysis were featured during the past week or so:

The New York Times – Substantial Growth in Ads Is on the Way to Facebook
Facebook’s hundreds of millions of users could soon be faced with a lot more advertising — in their newsfeed, on their mobile devices and even when they log off. Read more.

The New York Times – Risk and Riches in User Data for Facebook
It is Facebook’s biggest conundrum. As the world’s largest social network, it faces intense scrutiny from consumers, courts and regulators worldwide over how it handles the data it collects from its 845 million users. But as a company preparing to go public, it is under pressure to find new ways to turn that data into profit. Read more.

The New York Times – News From the Advertising Industry
Facebook, which last year became the No. 1 seller of online display advertising, according to eMarketer, New York, may be passed next year by Google, whose online display ad revenue is growing faster than expected. Read more.

The Wall Street Journal – Facebook Tries to Amp Up Ads
Facebook Inc. is adding new ways for advertisers to reach more people on its site, as the social network tries to beef up its ad revenue prospects ahead of an initial public offering this spring. Read more.

The Wall Street Journal – Twitter’s Slow Road to IPO
In just six years Twitter Inc. has become the world’s digital soapbox, amassing more than 100 million monthly users—from everyday people to Lady Gaga to Middle East protesters—who use the service to spread pithy updates and breaking news. Read more.

The Wall Street Journal – Facebook, Twitter Play Space Invaders
To justify their huge valuations, Facebook and Twitter are trying to turn up the revenue dial. The risk is that this causes some users to tune them out. Read more.

Financial Times – Google Privacy Policy Gets Public Airing
People using Google’s email service, Gmail, on a relatively new BlackBerry smartphone may have noticed recently that some contacts now have small photos next to their names. They may have been surprised to see them there – after all, these are not photos taken by the BlackBerry itself, and its manufacturer Research In Motion has struck no data-sharing deal with Google. Read more.

Advertising Age – Facebook Replaces Google as Feared Disruptor of Online Advertising
The chieftains of online advertising — Yahoo, Google, WPP — are convening in Miami, but the talk is about the company not taking the stage: Facebook. Read more.

Advertising Age – What’s Holding Back Mobile-Ad Spending?
Put it this way: Not using mobile advertising is a bad idea. Consumers are crazy for smartphones, and thanks to wide availability and devices that range from the high- to low-end, more consumers are buying internet-connected mobile phones today than just-for-calls feature phones in the U.S. Read more.

Advertising Age – How to Tell if Gamification Is Right for You
Got Questions About Gaming? We’ve Got Answers Read more.

Advertising Age – Toyota, GM, Unilever Channel Big Bucks to YouTube
If you needed a sign of just how audacious YouTube’s $100 million experiment in original content is, consider the asking price for advertisers: as much as $62 million for the exclusive on a package of “channels” in categories such as music or pop culture. Read more.

Advertising Age – What You Need to Know About Interactive TV
There’s a “You say potato, I say potahto’ scenario going on in interactive TV. The term ITV is used to refer to two types of interactivity: one dealing with usage, the other with technology. Read more.

Reuters – Facebook Brings New Ad Opportunities to Brands
Facebook unveiled a number of new opportunities for advertising on their social network today, the biggest being the ability to post ads to mobile devices, which they had not yet been offering. Read more.

USA Today – Marketers Get New Way to Reach Facebook Users
At a splashy New York City event, the social-networking giant pitched “Premium on Facebook” as a new way for advertisers to pay to mingle ads across the pages and mobile phones of Facebook members. Read more.

Associated Press – Brand-Name Deals to Mix with Facebook Friend Posts
Messages from brands such as Walmart and Starbucks may soon be mixed in with your Facebook status updates and baby photos from friends and family. Read more.

Bloomberg – Facebook to Show Mobile Ads to Help Boost Sales Before IPO
Facebook Inc., the world’s largest social-networking site, is making its first push into mobile advertising, seeking a new source of revenue ahead of a planned initial public offering this year. Read more.

Bloomberg – Google+ Users Are Spending Just 3.3 Minutes a Month on Site, ComScore Says
One area where Google is catching up is display advertising — a market Facebook currently leads. By next year, Google will account for 19.8 percent of the industry, generating $3.68 billion in ad sales, according to EMarketer Inc. Facebook will have 17.7 percent, or $3.29 billion, the New York-based research firm estimates. Read more.

Bloomberg – Facebook Marketing Boom Fuels Social-Advertising Startup Demand
Entrepreneur Michael Lazerow parlayed booming demand for advertising on Facebook Inc. — and reassurances from its operating chief, Sheryl Sandberg — into a business that generates almost $100 million a year in sales. Read more.

Bloomberg Businessweek – Twitter, the Startup That Wouldn’t Die
Life inside successful Web startups—especially the really successful ones—can be nasty, brutish, and short. As companies grow exponentially, egos clash, investors jockey for control, and business complexities rapidly exceed the managerial abilities of the founders. Read more.

CNN – How StumbleUpon Saved Itself
It doesn’t have Facebook’s huge user base or Pinterest’s deafening buzz, but some people use this quiet social media service just as much, and advertisers may actually prefer putting their ad dollars in it. Read more.

Los Angeles Times – Facebook Pledges to Help Advertisers by Making Ads More Prominent
Facebook holds its first marketing conference in New York and tells corporate executives that their brands will be given a greater presence on the social network. Read more.