Case Study Round-Up

We’ve posted a few great interviews recently from our Total Access database — here’s a quick roundup of the action:

• Helping Wal-Mart Get Interactive: Kenny Tomlin of Rockfish Interactive chats with us about the company’s work with Wal-Mart and the social media forecast.
• Clorox: Rewiring The Brand Experience With Social Media: Mary O’Connell of Clorox talks about the company’s efforts to make digital and social media part of its brands’ success. O’Connell referred to creating a new vision of digital marketing that is “rewiring and re-imagining our entire brand experience.
• Integrated Marketing and Media at P&G: Clark Reinhard of Procter & Gamble describes the integrated marketing and media strategy for launching the Scope Outlast product line, which includes online video consumer testimonials and multimedia tie-ins with “American Idol” host Ryan Seacrest.
• Best Buy Talks Social Commerce on Facebook: We chat with Tracy Benson, the Senior Director of Interactive Marketing & Emerging Media at Best Buy, about the company’s recent launch of social commerce campaigns on Facebook and Twitter.
• The Social Power of User-Generated Content: Sam Decker of Bazaarvoice explains how retailers use customer reviews and stories to drive measurable business results.
• Coke Weighs The Value of Social Media: Carol Kruse develops interactive marketing programs and experiences for Coca-Cola’s global brands around the world. Here, Ms. Kruse discusses Coke’s use of digital media and marketing and the evolution of social media.
• How Honest Tea Brews Buzz Online: Jesse Merrill, the director of marketing at Honest Tea, chats about the company’s word-of-mouth and grassroots approach to marketing.