BBC iPlayer Goes From Strength to Strength

As reported by new media age:

The BBC has revealed that its iPlayer catch-up service received 3.5 million requests for content in February 2010, and notched up more than 1.4 million unique visitors per day. The average time spent watching TV content was 64 minutes.

The iPhone and the Nintendo Wii continue to grow in importance as viewing devices. Each accounted for 5% of TV content requests registered by the iPlayer in February.

These figures offer further proof that UK consumers are engaging with TV and radio content via an ever-increasing range of distribution platforms.  

To learn more about the migration of entertainment content to new devices, read the March 2010 eMarketer report, “UK Digital Entertainment Convergence.”