Social Media Resources for Banks – and other Industries

Since the advent of the recession, many banks haven’t thought of social media as a natural “fit” for their business or marketing aims. But that’s changing. Christophe Langlois monitors financial firms around the world that are using online communities and initiatives — as well Twitter, Facebook and other third-party channels — to engage consumers and employees, improve service and build advocacy.

In fact, Christophe’s Visible Banking site is potentially a useful resource for almost any brand; bankers shouldn’t be the only ones to take advantage of the examples and strategies listed here.