No sooner are we out of the back-to-school season than the fourth quarter holiday retail frenzy beckons. The drumbeat has already started as retailers try to read the tea leaves [...]

Frank Badillo, vice president and senior retail economist at Kantar Retail specializes in analysis and forecasting of economic, retail and consumer trends. He contributes to Kantar’s retail intelligence platform and regularly [...]

Healthcare communications expert Bruce Grant testified about pharmaceutical marketers’ use of social media before the Food and Drug Administration in the fall of 2009. Grant has more than 30 years [...]

As consumers plunge into back-to-school fall shopping and well in advance of the holiday shopping season, there’s a new location-based shopping app in town–Shopkick. In case you’re thinking “ho hum, [...]

Evenflo, the marketer of child car seats, infant feeding products and other baby gear has done little, if any online marketing until this summer when it launched “The Savvy Parents [...]