Posts by Samson Adepoju

Is Mobile the Next Frontier In Online Shopping?

Posted By: Samson Adepoju

Retailers in all product categories have a place in mobile commerce. For mobile commerce to gain critical mass, consumers must be able to at least access the Internet from their [...]

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Posted: February 24, 2010. Filed under: Advertising  

More CPG Brands Tapping Into Online Video

Posted By: Samson Adepoju

Marketers across categories are racing to take advantage of the proliferation of online video content and consumers’ increasing engagement with that content. The consumer products sector is no exception.
We recently [...]

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Posted: February 17, 2010. Filed under: Advertising  

What’s Cooking with Facebook’s Recent Growth?

Posted By: Samson Adepoju

TechCrunch reported data from comScore yesterday that Web traffic to Facebook is now nearing that of Yahoo!. The world’s largest social network has already surpassed Yahoo in monthly page [...]

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Posted: February 2, 2010. Filed under: Advertising, Facebook, Interviews, Social Media, Social Media Marketing, Word of Mouth  

Warner Makes Nice with YouTube

Posted By: Samson Adepoju

Interesting from Business Week:

On Tuesday (9/29/09), Google announced that music videos by Jay-Z, Madonna, Green Day, and other Warner Music artists will return to YouTube after a nearly year-long breakdown [...]

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Posted: September 30, 2009. Filed under: Advertising  
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