Posts by Paul Verna

Disney’s Playdom Acquisition, and Memories of a Certain Social Network Acquired By News Corp

Posted By: Paul Verna

I understand why entertainment giant Disney bought social game developer Playdom. I also understand that sometimes it’s better to buy than build, and this is probably one of those times [...]

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Posted: July 30, 2010. Filed under: Advertising  

As the E-Book World Blossoms, Is There Room for Both the iPad and the Kindle?

Posted By: Paul Verna

We all knew this day would come but it arrived sooner than some of us had expected. On July 19, Amazon announced it had sold more e-books than hardcover books [...]

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Posted: July 21, 2010. Filed under: CPG,Mobile,paid content  

TIME to Put a Square Peg in a Round Hole …

Posted By: Paul Verna

… or put the genie back in the bottle. Pick your metaphor, as long as it means “impossible task.” Last year, Time Inc. CEO Ann Moore wrote an all-company memo [...]

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Posted: July 9, 2010. Filed under: paid content  

Why I’m Not Thrilled With Hulu Plus

Posted By: Paul Verna

I admit I wasn’t expecting to be bowled over by the arrival of Hulu Plus. But even considering my low expectations, the official unveiling of the service leaves me underwhelmed. [...]

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Posted: June 30, 2010. Filed under: Advertising,Online Video,paid content  

What Is the Estimated Size of the Streaming Audience for the World Cup in the US?

Posted By: Paul Verna

In order to venture a guess (and this is just a guess–there’s not a lot of data out there on this), let’s start with Nielsen’s estimate that 120 million people [...]

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Posted: June 10, 2010. Filed under: Online Video  
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