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	<title>The eMarketer BlogPaul Verna -</title>
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	<link>http://www.emarketer.com/blog</link>
	<description>A Conversation about the Latest Digital Intelligence</description>
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		<title>Wired for Success on the iPad</title>
		<link>http://www.emarketer.com/blog/index.php/wired-success-ipad/</link>
		<comments>http://www.emarketer.com/blog/index.php/wired-success-ipad/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 16:00:47 +0000</pubDate>
		<dc:creator>Paul Verna</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[Consumers & E-Commerce]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[e-reader]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Magazine advertising]]></category>
		<category><![CDATA[rich media advertising]]></category>
		<category><![CDATA[Wired Magazine]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=1971</guid>
		<description><![CDATA[
			
				
			
		

Wired Magazine just released a video promoting their upcoming app for the iPad, and it looks gorgeous. We’ve all heard about how large-format e-readers such as the iPad and Amazon [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Times They Are A-Changeling</title>
		<link>http://www.emarketer.com/blog/index.php/new-york-times-pay-wall/</link>
		<comments>http://www.emarketer.com/blog/index.php/new-york-times-pay-wall/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 13:30:40 +0000</pubDate>
		<dc:creator>Paul Verna</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[paid content]]></category>
		<category><![CDATA[pay wall]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=1879</guid>
		<description><![CDATA[
			
				
			
		
Up until this week, The New York Times has been vague about its plans to erect an online pay wall starting in early 2010. Maybe they should have kept it [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How Social Media Can Work Across Multiple Parts of Your Business</title>
		<link>http://www.emarketer.com/blog/index.php/social-media-belong/</link>
		<comments>http://www.emarketer.com/blog/index.php/social-media-belong/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 14:44:02 +0000</pubDate>
		<dc:creator>Paul Verna</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[Dunkin]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[Twelpforce]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=1615</guid>
		<description><![CDATA[
			
				
			
		
If you accept that your company needs to be involved in social media—as most marketers do—then it’s important to figure out where social media fits within your organization.
Tempting as it [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/social-media-belong/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Apple, Lala, The Music Biz, and Why Spotify Might Not Work in the US Market</title>
		<link>http://www.emarketer.com/blog/index.php/apple-lala-music-business-spotify-us-record-market/</link>
		<comments>http://www.emarketer.com/blog/index.php/apple-lala-music-business-spotify-us-record-market/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 15:53:53 +0000</pubDate>
		<dc:creator>Paul Verna</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consumers & E-Commerce]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Cloud Computing]]></category>
		<category><![CDATA[Downloads]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Lala]]></category>
		<category><![CDATA[Music Business]]></category>
		<category><![CDATA[Record Labels]]></category>
		<category><![CDATA[Rob Wells]]></category>
		<category><![CDATA[Spotify]]></category>
		<category><![CDATA[Streaming]]></category>
		<category><![CDATA[Universal Music]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=1428</guid>
		<description><![CDATA[
			
				
			
		

Two developments are heating things up again on the music front. First came leaks of negotiations between Apple and the major labels over the company&#8217;s plans for music streaming in [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/apple-lala-music-business-spotify-us-record-market/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Another Brick in the Pay Wall</title>
		<link>http://www.emarketer.com/blog/index.php/paid-content-youtube-brick-pay-wall/</link>
		<comments>http://www.emarketer.com/blog/index.php/paid-content-youtube-brick-pay-wall/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 06:13:10 +0000</pubDate>
		<dc:creator>Paul Verna</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Economy]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[paid content]]></category>
		<category><![CDATA[pay wall]]></category>
		<category><![CDATA[Sundance]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=1415</guid>
		<description><![CDATA[
			
				
			
		
Score another one for paid content. Just after The New York Times confirmed what we’d all suspected (is “feared” too strong a word?) — that it’s going to charge for [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>The New York Times Pay-Wall: A New Era for Paid Content?</title>
		<link>http://www.emarketer.com/blog/index.php/york-times-paywall-era-paid-content/</link>
		<comments>http://www.emarketer.com/blog/index.php/york-times-paywall-era-paid-content/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 16:54:21 +0000</pubDate>
		<dc:creator>Paul Verna</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Consumers & E-Commerce]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[Financial Times]]></category>
		<category><![CDATA[online newspapers]]></category>
		<category><![CDATA[paid content]]></category>
		<category><![CDATA[pay wall]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[The New York Times]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=1370</guid>
		<description><![CDATA[
			
				
			
		

The New York Times finally came out with it &#8212; the official announcement of its long-rumored plan to re-erect a pay wall for its online content. Beyond the confirmation of [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/york-times-paywall-era-paid-content/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Pros and Cons for YouTube&#8217;s Business in 2010</title>
		<link>http://www.emarketer.com/blog/index.php/pros-cons-youtube-business-2010/</link>
		<comments>http://www.emarketer.com/blog/index.php/pros-cons-youtube-business-2010/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 22:48:27 +0000</pubDate>
		<dc:creator>Paul Verna</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[2010]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[Premium]]></category>
		<category><![CDATA[Profit]]></category>
		<category><![CDATA[User Generated Content]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=1275</guid>
		<description><![CDATA[
			
				
			
		
Peter Kafka of All Things Digital has a post well worth your time about whether YouTube will finally bring in a profit for Google in 2010. He points to recent [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/pros-cons-youtube-business-2010/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Will Hulu Survive Comcast-NBC Deal?</title>
		<link>http://www.emarketer.com/blog/index.php/comcast-nbc-deal-hulu-survive/</link>
		<comments>http://www.emarketer.com/blog/index.php/comcast-nbc-deal-hulu-survive/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 13:35:22 +0000</pubDate>
		<dc:creator>Paul Verna</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Comcast]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Fancast]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[NBC Universal]]></category>
		<category><![CDATA[News Corp.]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>
		<category><![CDATA[Time Warner]]></category>
		<category><![CDATA[TV Everywhere]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=823</guid>
		<description><![CDATA[
			
				
			
		
Comcast has spent much of the past two years maneuvering against Hulu. In January 2008, the cable giant pre-empted Hulu&#8217;s long-rumored debut by launching its own free, ad-supported online TV [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/comcast-nbc-deal-hulu-survive/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Smartphone Factor in Twitter Usage</title>
		<link>http://www.emarketer.com/blog/index.php/smartphone-factor-twitter-usage/</link>
		<comments>http://www.emarketer.com/blog/index.php/smartphone-factor-twitter-usage/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 12:00:18 +0000</pubDate>
		<dc:creator>Paul Verna</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Compete]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[CrowdScience]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=685</guid>
		<description><![CDATA[
			
				
			
		
Are more Twitter users going mobile? A recent TechCrunch article revealed that US Web traffic to Twitter dropped for the first time in October 2009. This story, backed by data [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/smartphone-factor-twitter-usage/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Sports Video Sites Raise Their Game</title>
		<link>http://www.emarketer.com/blog/index.php/sports-video-sites-raise-game/</link>
		<comments>http://www.emarketer.com/blog/index.php/sports-video-sites-raise-game/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 21:15:34 +0000</pubDate>
		<dc:creator>Paul Verna</dc:creator>
				<category><![CDATA[Online Video]]></category>
		<category><![CDATA[CBS Sports]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[MLB]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[sports]]></category>

		<guid isPermaLink="false">http://www.emarketer.com/blog/?p=509</guid>
		<description><![CDATA[
			
				
			
		
Three recent developments in the online sports world bear out our long-held view that more and more live game content would migrate online.
The National Basketball Association is now offering a [...]]]></description>
		<wfw:commentRss>http://www.emarketer.com/blog/index.php/sports-video-sites-raise-game/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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