Posts by Paul Verna

Wired for Success on the iPad

Posted By: Paul Verna

Wired Magazine just released a video promoting their upcoming app for the iPad, and it looks gorgeous. We’ve all heard about how large-format e-readers such as the iPad and Amazon [...]

Read Full Story.
Posted: March 10, 2010. Filed under: Advertising, CPG, Consumers & E-Commerce, Entertainment, Mobile  

The Times They Are A-Changeling

Posted By: Paul Verna

Up until this week, The New York Times has been vague about its plans to erect an online pay wall starting in early 2010. Maybe they should have kept it [...]

Read Full Story.
Posted: February 25, 2010. Filed under: Advertising, Entertainment  

How Social Media Can Work Across Multiple Parts of Your Business

Posted By: Paul Verna

If you accept that your company needs to be involved in social media—as most marketers do—then it’s important to figure out where social media fits within your organization.
Tempting as it [...]

Read Full Story.
Posted: February 10, 2010. Filed under: Brands, Case Studies, ROI, Social Media, Social Media Marketing, eMarketer  

Apple, Lala, The Music Biz, and Why Spotify Might Not Work in the US Market

Posted By: Paul Verna

Two developments are heating things up again on the music front. First came leaks of negotiations between Apple and the major labels over the company’s plans for music streaming in [...]

Read Full Story.
Posted: January 26, 2010. Filed under: Advertising, Consumers & E-Commerce, Entertainment, ROI, Social Media, UK  

Another Brick in the Pay Wall

Posted By: Paul Verna

Score another one for paid content. Just after The New York Times confirmed what we’d all suspected (is “feared” too strong a word?) — that it’s going to charge for [...]

Read Full Story.
Posted: January 25, 2010. Filed under: Advertising, Brands, Online Video, Social Media, The Economy  

The New York Times Pay-Wall: A New Era for Paid Content?

Posted By: Paul Verna

The New York Times finally came out with it — the official announcement of its long-rumored plan to re-erect a pay wall for its online content. Beyond the confirmation of [...]

Read Full Story.
Posted: January 20, 2010. Filed under: Advertising, Case Studies, Consumers & E-Commerce, Mobile, UK  

Pros and Cons for YouTube’s Business in 2010

Posted By: Paul Verna

Peter Kafka of All Things Digital has a post well worth your time about whether YouTube will finally bring in a profit for Google in 2010. He points to recent [...]

Read Full Story.
Posted: January 14, 2010. Filed under: Advertising, Online Video, ROI, Social Media  

Will Hulu Survive Comcast-NBC Deal?

Posted By: Paul Verna

Comcast has spent much of the past two years maneuvering against Hulu. In January 2008, the cable giant pre-empted Hulu’s long-rumored debut by launching its own free, ad-supported online TV [...]

Read Full Story.
Posted: December 3, 2009. Filed under: Advertising  

The Smartphone Factor in Twitter Usage

Posted By: Paul Verna

Are more Twitter users going mobile? A recent TechCrunch article revealed that US Web traffic to Twitter dropped for the first time in October 2009. This story, backed by data [...]

Read Full Story.
Posted: November 16, 2009. Filed under: Advertising  

Sports Video Sites Raise Their Game

Posted By: Paul Verna

Three recent developments in the online sports world bear out our long-held view that more and more live game content would migrate online.
The National Basketball Association is now offering a [...]

Read Full Story.
Posted: October 28, 2009. Filed under: Online Video  
Advertisement
Advertisement
POST CATEGORIES
POST ARCHIVES