Posts by Nicole Perrin

Will the Rise of Android Change How Apps Are Monetized?

Posted By: Nicole Perrin

The iPhone has been slowly losing its dominance in the minds of marketers as Google’s Android operating system gained share over the past year or so. The complication of creating [...]

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Posted: July 28, 2010. Filed under: Advertising,Mobile,paid content  

What to Expect for Google for Q2 and Beyond

Posted By: Nicole Perrin

Google will report its Q2 earnings this afternoon, and available data suggests that continued revenue gains are in store. After 21% growth for US net advertising revenues in Q1, eMarketer [...]

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Posted: July 15, 2010. Filed under: Advertising,eMarketer,Search  

Slow Recovery Ahead for Total Media Ad Spending

Posted By: Nicole Perrin

eMarketer recently published its first ever worldwide ad spending projections, forecasting double-digit growth in the online space as the global economy continues to improve. That fast digital growth will be [...]

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Posted: July 13, 2010. Filed under: Advertising,eMarketer,The Economy,Worldwide  

Multitasking in the Social Space

Posted By: Nicole Perrin

The phenomenon of multitasking while online is well-documented. According to the USC Annenberg School Center for the Digital Future, more than 80% of US internet users multitasked during at least [...]

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Posted: July 8, 2010. Filed under: Consumers & E-Commerce,Facebook,Search,Social Media  

Is It Really a Waste of Time to Market on Twitter? No.

Posted By: Nicole Perrin

A February 2010 Edison Research study of Twitter usage and demographics is making the rounds on several blogs, and some readers think they have found a problem for microblogging marketers: [...]

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Posted: May 5, 2010. Filed under: Advertising,Social Media,Social Media Marketing,Word of Mouth  
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