Posts by Noah Elkin

Next Year Your Phone Could Be Your Wallet

Posted By: Noah Elkin

2010 is proving to be the first year for widespread mobile shopping. Consumers in greater numbers are using their mobile devices to assist in in-store shopping, from browsing retailer websites [...]

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Posted: December 2, 2010. Filed under: Advertising,Consumers & E-Commerce,Mobile,Retail  

Facebook Gets Serious about Location with Deals

Posted By: Noah Elkin

When Facebook launched Places, the social network’s long-awaited location-sharing feature, in August, it was accompanied by a couple of key assumptions. One was that 800-pound gorilla of the social networking [...]

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Posted: November 4, 2010. Filed under: Advertising,Brands,Consumers & E-Commerce,Facebook,Mobile,Social Media,Social Media Marketing  

Scale is the Next Big Step for Mobile Advertising

Posted By: Noah Elkin

What a difference a year makes. eMarketer’s September 2009 mobile advertising report carried the optimistic subtitle “Change Is in the Air.” Well, it’s safe to say that in 2010, change [...]

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Posted: October 22, 2010. Filed under: Advertising,Brands,eMarketer,Mobile  

Is Barcode Scanning the Key to Amazon’s Mobile Retail Dominance?

Posted By: Noah Elkin

It’s certainly a big piece. Barcode scanners are not widely adopted in the US – yet – but consumer awareness is rising fast. The popularity of the RedLaser iPhone app, [...]

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Posted: October 14, 2010. Filed under: Advertising,Brands,Consumers & E-Commerce,eMarketer,Mobile  

The Success or Failure of Windows Phone 7 All Comes Down to Marketing

Posted By: Noah Elkin

At least Microsoft got the software right this time. Whether the embattled technology giant will be able to carve out more market share for the new Windows Phone 7 (WP7), [...]

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Posted: October 13, 2010. Filed under: Advertising,Mobile  
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