Posts by Lisa Phillips

Yes, Boomers Have Found Social Media. Next?

Posted By: Lisa Phillips

It’s always nice to find new research that supports so much that has gone before. In this instance, I refer to a press release from the Continuum Crew announcing that [...]

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Posted: January 26, 2010. Filed under: Advertising, Demographics, Social Media, Social Media Marketing, eMarketer  

3D TV Is a Niche. Bet On IETV

Posted By: Lisa Phillips

The annual CES extravaganza is over, the elephants have left Las Vegas, but the buzz is still going about this year’s big product, 3D TV. Critics and fans weighed in [...]

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Posted: January 19, 2010. Filed under: Advertising, CPG, Consumers & E-Commerce  

Old people Online

Posted By: Lisa Phillips

The world’s populations are aging rapidly, but the Internet’s populations aren’t. Yet.
At this moment, almost 14% of the US population is 65 and over, but only 8.4% of the Internet population [...]

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Posted: October 5, 2009. Filed under: Advertising, Consumers & E-Commerce, Demographics, Usage  
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